With Purchase Conversions, experiential teams can finally measure the revenue impact of every event and brand experience.

AnyRoad, the leading platform for events and experiential marketing for consumer brands, has announced a groundbreaking feature called Purchase Conversions. This new solution provides brands with the ability to measure the direct revenue impact of consumer events and brand experiences, offering unprecedented insights into the return on investment (ROI) of experiential marketing.

1. Challenges in Measuring Experiential Marketing ROI

   • Brands are increasingly investing in experiential marketing as consumers seek unique and memorable brand engagements.
   • However, proving the impact of these investments on consumer buying behavior and revenue has been challenging.
   • Without clear metrics, experiential teams struggle to justify additional investment in events compared to traditional marketing channels.

2. Introduction of Purchase Conversions

   • AnyRoad's new Purchase Conversions feature revolutionizes how brands measure the ROI of experiential marketing.
   • It allows brands to directly attribute post-event sales to their experiential campaigns, providing clear, financial ROI data.

3. Key Benefits of Purchase Conversions

   • Post-Event Conversions: Brands can track conversions and directly tie sales to specific events, proving the financial impact of their experiential campaigns.
   • Holistic ROI View: The feature provides a comprehensive view of ROI, including metrics like consumer engagement, brand perception, loyalty, and revenue.
   • Increased Sales: The tool incentivizes consumers to purchase products directly from events, boosting sales and maintaining brand relevance post-event.

4. Strategic Impact for Experiential Teams

   • Purchase Conversions empowers experiential teams with the data they need to make a strong case for increased investment in their strategies.
   • The feature is part of AnyRoad's robust suite of analytics and reporting tools, designed to provide deep insights into the effectiveness of experiential marketing.

5. Customer Endorsement

   • Jonathan Yaffe, CEO and Co-Founder of AnyRoad, highlights that Purchase Conversions addresses the number one challenge faced by global brands: proving the ROI of experiential strategies.
   • The feature allows brands to demonstrate the success of their campaigns across various business metrics, driving smarter, data-driven decisions.

AnyRoad's Purchase Conversions feature is a game-changer for brands investing in experiential marketing. By providing a direct link between events and revenue, the tool equips experiential teams with the insights needed to prove ROI, justify further investment, and drive brand growth. Paired with AnyRoad’s full suite of analytics, Purchase Conversions helps brands make data-driven decisions that maximize the impact of their experiential strategies.

Suite of data enrichment and cleansing tools can now be purchased directly through AWS Marketplace in a flexible, pay-as-you-go model

Versium, a leading data technology company, has announced that its REACH APIs are now accessible through the AWS Marketplace. This integration offers AWS users a seamless experience in subscribing to and billing for Versium's data enrichment and cleansing tools. By leveraging AWS's extensive platform, Versium makes it easier for marketers to transform their data with just a few clicks, utilizing a flexible, pay-as-you-go model.

1. Overview of Versium REACH APIs

   • Versium REACH APIs provide tools for data cleansing, enrichment, and activation, optimizing multichannel marketing campaigns.
   • The APIs allow marketers to obtain actionable data more quickly and accurately, reducing costs compared to alternative solutions.

2. Integration with AWS Marketplace

   • The integration with AWS Marketplace simplifies the subscription process, allowing users to sign up for an API key with minimal effort.
   • AWS customers benefit from a streamlined onboarding process, with Versium’s services easily accessible within the AWS platform.
   • The pay-as-you-go pricing model provides flexibility and eliminates the need for additional internal support, simplifying both integration and billing.

3. Benefits of Using Versium REACH via AWS

   • Ease of Access: AWS users can access Versium’s advanced data technology solutions directly through the AWS Marketplace.
   • Enhanced Capabilities: The integration leverages over 200 AWS services, offering enhanced capabilities and efficiencies for data management.
   • Cost-Effectiveness: The low per-query pricing model ensures that users pay only for what they use, making it a cost-effective solution.

4. Strategic Impact for Versium

   • The launch in AWS Marketplace is a significant milestone for Versium, expanding its reach among AWS’s large user base.
   • This integration underscores Versium’s commitment to delivering its data tools directly where users need them, enhancing accessibility and convenience.

5. Customer Endorsement

   • Kevin Marcus, CTO and Co-founder of Versium, emphasizes that the AWS Marketplace integration will broaden Versium's footprint and reinforce its commitment to providing top-tier data solutions.

Versium’s debut in the AWS Marketplace marks a pivotal expansion of its data technology solutions, making them more accessible and cost-effective for AWS users. With the REACH APIs now available on a flexible, pay-as-you-go basis, marketers can seamlessly integrate Versium’s data enrichment and cleansing tools into their workflows, driving more efficient and effective multichannel campaigns.

SOC 2 Type 2 Certifies Trusted Channel Incentive Management and Through-Channel Marketing Solutions

Extu, a leading provider of channel incentive and marketing technology solutions, proudly announces the renewal of its SOC 2 Type 2 compliance certification for its flagship Channel Incentive Management (CIM) and Through-Channel Marketing (TCM) products. This certification underscores Extu's unwavering commitment to data security and privacy, assuring clients that their data is protected with the highest standards.

1. Importance of SOC 2 Type 2 Compliance

   • SOC 2 Type 2 compliance is critical for ensuring that service providers adhere to rigorous data protection and privacy standards.
   • It involves an in-depth audit over a specific period, evaluating the effectiveness of an organization’s security controls.

2. Extu’s Commitment to Data Security

   • Extu sought SOC 2 compliance to maintain the highest data protection standards for its CIM and TCM products.
   • The certification reflects Extu's dedication to protecting clients' data and upholding their trust.

3. Year-Round Effort and Diligence

   • SOC 2 Type 2 compliance is not a one-time achievement; it requires continuous adherence to established security controls.
   • Extu has implemented robust processes to ensure ongoing compliance, which are evaluated during periodic audits.

4. Focus on Trust Services Criteria

   • During the audit, Extu focused on three specific Trust Services Criteria: security, confidentiality, and availability.
   • These criteria ensure that Extu’s systems protect data, maintain confidentiality, and are reliably available to clients.

5. Audit Process and Evidence Submission

   • Extu submitted over 160 pieces of evidence per report through a secure portal to demonstrate compliance.
   • The audit findings have driven continuous improvements in Extu's processes, ensuring that the company adapts to best practices and evolving threats.

6. Benefits to Clients and Partners

   • The SOC 2 Type 2 certification enhances clients' confidence in Extu’s ability to safeguard their data.
   • It validates the integrity of Extu’s systems and reinforces the company’s commitment to supporting clients' business operations with top-tier security.

7. Ongoing Adaptation and Improvement

   • Extu continually adapts to changing best practices and the evolving threat landscape.
   • This proactive approach ensures that clients receive the highest level of security and service, reinforcing Extu’s leadership in the industry.

The renewal of Extu’s SOC 2 Type 2 compliance certification for its Channel Incentive Management and Through-Channel Marketing products demonstrates the company’s dedication to data security and privacy. By maintaining stringent security controls and continuously improving its processes, Extu assures clients of the highest level of protection and service, solidifying its position as a trusted leader in the industry.

Nationally leading organizations have signed on as early adopters of the PX Connect Suite, which surfaces patient experience insights at the point of care

Press Ganey, the leading provider of experience measurement, data analytics, and insights for health systems and health plans, has announced an expansion to its PX Connect Suite. This enhancement enables healthcare organizations to seamlessly capture and act on patient sentiment and feedback directly within Epic, one of the most widely used electronic health record (EHR) systems.

1. Innovation in Patient and Consumer Engagement

   • The integration of experience data into Epic aligns with healthcare executives' priorities of enhancing patient and consumer engagement while optimizing EHR systems.
   • By embedding patient feedback within Epic, caregivers gain deeper insights into each patient's experience, enabling them to deliver more personalized and exceptional care.

2. Enhanced Capabilities of the PX Connect Suite

   • Patient Portal (MyChart) Surveys: PX surveys are now delivered directly within Epic's MyChart, providing an additional method for collecting patient experience data.
   • Patient Experience Summaries: Press Ganey utilizes natural language processing to analyze open-ended patient comments, offering summarized insights within Epic for individualized care guidance.
   • Service Recovery: The system can automatically route issues flagged in patient surveys to Epic’s customer service tool, Cheers, ensuring timely resolution by the appropriate teams.

3. Impact of AI and Data Analytics

   • The integration leverages AI to understand and analyze patient sentiment and emotion, turning feedback into actionable insights that can improve patient outcomes and overall experience.
   • This advanced data analysis facilitates faster response times and more accurate identification of issues that impact patient satisfaction.

4. Adoption by Leading Health Systems

   • Nationally recognized health systems, including Vanderbilt University Medical Center and NYU Langone Health, are early adopters of the PX Connect Suite for Epic.
   • These institutions emphasize the importance of integrating patient feedback into their EHR systems to maintain patient-centered care and drive innovation in healthcare delivery.

5. Testimonials from Industry Leaders

   • Brian Carlson, VP of Patient Experience at Vanderbilt University Medical Center: "Integrating patient feedback and experience data into Epic is crucial for ensuring that patient feedback is heard, understood, and acted upon."
   • Nader Mherabi, Chief Digital and Information Officer of NYU Langone Health: "Data integration into Epic is imperative for delivering excellent care and enhancing patient experience."

The expansion of Press Ganey’s PX Connect Suite into Epic marks a significant advancement in patient engagement and experience management. By integrating patient feedback directly into the EHR system, healthcare providers can act more quickly and effectively on patient sentiments, ultimately improving care quality and patient satisfaction. As leading health systems adopt these tools, the industry moves closer to a more responsive and patient-centered healthcare environment.

Mudstack, the leading provider of file versioning and asset management tools for the gaming industry, has successfully closed a $4 million financing round. This funding will be pivotal in accelerating Mudstack's mission to streamline production workflows and enhance collaboration within game development teams.

1. New Leadership: Welcoming James Gwertzman

   • Mudstack is thrilled to welcome James Gwertzman as its new Chief Executive Officer. James brings extensive experience from the gaming industry, having co-founded and led PlayFab.
   • James has a vision of creating an "operating system for game studios" and is excited to work with Mudstack's talented team to achieve this goal.

2. Vision and Future Direction

   • James Gwertzman emphasized the industry's need for better tools to manage content and production pipelines, despite its maturity.
   • His appointment marks a significant step forward in realizing Mudstack’s vision to become an essential tool for game developers.

3. Co-Founder Transition

   • Jordan Stevens, Mudstack’s co-founder and former CEO, will now focus entirely on customer satisfaction as the new Head of Product.
   • Jordan expressed his enthusiasm for James’s leadership, which allows him to concentrate on delivering exceptional products to customers.

4. Financing Round and Strategic Investors

   • The $4 million financing round was led by Anthos Capital, with participation from Khosla Ventures, A16Z GAMES, Pioneer Square Labs, and Hyperplane.
   • Zack Zaharis, Partner at Anthos Capital, highlighted the growing complexity of game development and Mudstack’s potential to become the go-to solution for teams.

5. New Enterprise Customers

   • Mudstack has signed its first two large enterprise customers, Metacore and Paradox Studios, signifying a significant milestone in its growth.
   • Petter Lundh, Managing Art Director at Paradox Studios, praised Mudstack for saving time in managing game assets and being user-friendly for artists.

6. Future Plans and Use of Funds

   • The newly secured funds will be used to further develop Mudstack's platform, expand its team, and grow its customer base to meet the evolving demands of the gaming industry.
   • Mudstack aims to continue enhancing its tools to support the increasingly complex needs of game development teams.

Mudstack's successful $4 million financing round and the appointment of James Gwertzman as CEO mark a new chapter in the company’s journey to revolutionize asset management and production workflows in the gaming industry. With strong investor support and new enterprise customers, Mudstack is well-positioned to become an indispensable tool for game developers worldwide.

Newly launched WalkMeX receives four industry awards for artificial intelligence

WalkMe, a leading provider of digital adoption solutions, has unveiled new capabilities in its Summer '24 product release. These innovations are part of WalkMeX, the world's first copilot designed to provide AI-driven assistance across any application, offering users proactive and on-demand support within their workflow. Additionally, WalkMe has garnered significant industry recognition for its advancements in AI, including several prestigious awards.

1. WalkMeX: Revolutionizing Digital Adoption

   • WalkMeX, launched in June, stands out as the only application-agnostic, context-aware AI copilot, offering always-on AI assistance.
   • New features include tools for building copilot experiences, enabling users to access AI support directly within their work environment.
   • WalkMeX supports on-demand AI chat for conversational search and task automation, enhancing user efficiency and experience.

2. Industry Recognition for AI Innovation

   • WalkMeX has been recognized with multiple awards for its AI advancements:
     • Two Silver Globee Technology Awards for "Best Product, Service, or Innovation in Artificial Intelligence" and "Hot Technologies in Artificial Intelligence & Machine Learning."
     • AI Breakthrough Awards' AI Chatbot Innovation of the Year Award.
     • Remote Tech Breakthrough Awards' Remote Work Tech Innovation of the Year.
   • These awards highlight WalkMeX’s superiority in delivering innovative AI solutions in a competitive landscape.

3. Technological Advancements: The Power of DeepUI

   • WalkMeX integrates general-purpose LLMs with WalkMe’s proprietary DeepUI technology, providing deep context-awareness across digital workplaces.
   • This combination enables WalkMeX to understand user intent and provide seamless, context-relevant assistance across various applications.
   • WalkMeX's ability to function across all applications without needing user prompts sets it apart from other digital adoption tools.

4. Summer '24 Product Release Highlights

   • Workflow Enhancements: Introduction of 20 business domains and over 1,200 predefined Accelerators for more than 300 workflows, expediting technology ROI and time-to-value.
   • New Content Manager: A comprehensive tool for admins to manage digital adoption content, featuring advanced filtering, customized views, collaboration tools, and project management capabilities.
   • WalkMe Insights: Upgraded analytics solutions offer extended visibility into DAP content performance, with customizable dashboards and widgets tailored to customer needs.

WalkMe's Summer '24 product release and the introduction of WalkMeX signify a major leap forward in digital adoption technology. By offering advanced, context-aware AI assistance across all applications, WalkMeX enhances user experience and efficiency. Coupled with industry recognition for AI innovation, WalkMe continues to solidify its position as a leader in the digital adoption space.

Experts Say the Latest Release of the Solution is Precisely What Marketers Need to Maximize Media Effectiveness Across Broadcast and Related Channels

Claritas®, a leader in data-driven marketing, has unveiled its new AI Broadcast Attribution solution. This advanced tool enhances Claritas' existing broadcast attribution capabilities by integrating AI to provide deeper insights and greater precision in evaluating broadcast campaigns. The solution aims to optimize future campaigns and align broadcast strategies with digital counterparts, offering a comprehensive view of marketing performance. Claritas' extensive client base, including Kroger, Progressive, and MLB, will be the first to benefit from this new offering.

1. Enhanced Broadcast Attribution with AI

   • Introduction of AI Broadcast Attribution Solution: The new solution builds on Claritas' previous broadcast attribution tools by incorporating AI for improved insights and accuracy.
   • Features and Benefits:
     • Measures the impact of broadcast advertising with precision.
     • Provides a comprehensive analysis of broadcast performance within the broader media mix.
     • Offers a holistic view of marketing effectiveness by integrating broadcast strategies with digital channels.

2. Key Innovations in Version 4 (V4)

   • Comprehensive Measurement: V4 extends beyond measuring incremental lift to include a total pool of conversions influenced by broadcast ads.
   • Consistent Measurement: Incorporates a lookback window similar to digital channels for consistent cross-platform measurement.
   • Future Integration: Plans to include cross-media multitouch attribution to understand the combined impact of broadcast and other media channels.

3. Addressing Privacy and Accuracy

   • Navigating Privacy Legislation: The solution ensures accuracy despite evolving privacy laws by handling masked consumer identifiers effectively.
   • Enhanced Audience Insights: Provides detailed understanding of engaged and converting audiences, facilitating targeted outreach to similar audiences.

4. Advanced AI Capabilities

   • AI-Powered Predictions: Utilizes AI to predict conversions, distinguish genuine broadcast influence from background noise, and minimize false positives.
   • Oversight and Expertise: Developed under the guidance of Chief AI Officer Rex Briggs and his team, ensuring robust metrics and precise attribution.

5. Comprehensive Campaign Evaluation

   • Coverage: Evaluates exposure across satellite, radio, TV, and various channels, including over-the-air, streaming, and app-based platforms.
   • Reporting and Insights: Offers detailed reporting including last touch, multi-touch, same platform, cross-platform, and real-time metrics to support informed decision-making.

Claritas' new AI Broadcast Attribution solution represents a significant advancement in broadcast measurement and optimization. By integrating AI with its existing tools, Claritas provides marketers with the precision needed to evaluate and enhance their broadcast campaigns. With features like comprehensive measurement, consistent cross-platform analysis, and advanced AI capabilities, this solution is set to revolutionize media planning and attribution.

Expanded Offering Provides Marketers with Supercharged Cross-Channel Personalization and Automation

Listrak, a leading provider of cross-channel marketing automation for retailers and a member of the Shopify Plus Certified App Program, has announced a major expansion of its Shopify app. This update, designed for high-growth enterprises, offers enhanced tools for personalizing, segmenting, and automating marketing efforts across email, mobile, and push channels. Notable mutual clients such as Sol de Janeiro, Marc Fisher Footwear, and Anastasia Beverly Hills will benefit from these advancements. The enhanced integration includes seamless connectivity with Shopify Server Pixel data, positioning Listrak among a select group of trusted apps.

1. Enhanced AI Integration Features

   • AI Identity Resolution: Integrates with Shopify Server Pixel to unify and enrich customer profiles for highly personalized marketing.
   • AI-Powered Predictive Segmentation: Utilizes AI models to predict customer behavior, such as Likelihood to Purchase and Lifecycle Stage, improving message relevance and impact.
   • AI-Driven Product Recommendations: Offers targeted product suggestions based on unified customer data, enhancing the shopping experience while retaining creative control.
   • Seamless Data Sync: Ensures real-time updates of customer, order, and product catalog information from Shopify.
   • Automated Coupon Generation: Facilitates timely, relevant incentives through automatic coupon creation for cross-channel campaigns.

2. Additional Benefits and Features

   • Shopify Tags Integration: Enhances cross-channel subscriber growth and engagement by leveraging Shopify Tags.
   • Real-Time Behavior Campaigns: Engages customers based on their real-time behavior for more dynamic interactions.
   • Subscription Management Compliance: Maintains compliance with integrated subscription management tools.
   • Personalization with Custom Profile Fields: Improves personalization with enhanced synchronization of custom profile fields.

3. Impact and Results

   • Forrester Study Insights: Demonstrates Listrak’s impact with a 45% increase in email revenue, 40% increase in SMS revenue, 35% savings on marketing solution spend, and 20% reduction in campaign team time.
   • Client Success Stories: Highlights successful implementations with major retailers, underscoring the effectiveness of Listrak’s enhanced app.

4. Industry Recognition and Future Outlook

   • CEO and VP Comments: Ross Kramer and Leah Beitler emphasize the significance of the enhanced integration and the role of AI in advancing e-commerce personalization and effectiveness.
   • Partnership with Shopify: Reinforces Listrak’s position as a key player in e-commerce marketing solutions.

Listrak's expanded Shopify app represents a significant advancement in cross-channel marketing automation, offering enhanced AI-driven features for more effective and personalized marketing campaigns. The new capabilities ensure that marketers can optimize their strategies with precise data and automation tools, driving better outcomes and increased revenue. As e-commerce continues to evolve, Listrak’s integration with Shopify positions it as a leading solution for retailers seeking to enhance their marketing efforts.