Veteran Marketer Brings Proven Track Record of Driving Growth at Salesforce, Adobe to Box as Company Pioneers Intelligent Content Management

Box, a leader in Intelligent Content Cloud solutions, has announced the appointment of Tricia Gellman as its new Chief Marketing Officer (CMO). Gellman brings over 20 years of experience in driving growth for prominent technology companies, such as Salesforce and Adobe. In her new role, she will help advance Box’s mission towards a $2 billion revenue target and further develop its Intelligent Content Management platform.

• Leadership Announcement: Tricia Gellman joins Box as CMO.
• Experience and Achievements:
  • Over two decades in technology with roles at Salesforce and Adobe.
  • Expertise in demand generation, marketing strategy, and positioning.
  • Significant contributions to Salesforce’s growth from $1 billion to $13 billion in annual revenue.
• Box’s Vision:
  • Focus on leveraging AI to transform content management.
  • Aim to lead in the Intelligent Content Management space.
  • Enhance collaboration, workflow automation, and security for over 100,000 customers.
• Gellman’s Goals:
  • Drive Box's leadership in content management through AI solutions.
  • Unlock new use cases and deliver valuable solutions enterprise-wide.
  • Solidify Box's market position and growth trajectory.

Tricia Gellman's appointment as CMO marks a significant milestone for Box as it continues to pioneer the Intelligent Content Management category. Her extensive experience and proven track record in the tech industry are expected to accelerate Box’s growth and innovation, helping the company achieve its revenue goals and expand its impact in the market.

Industry Veteran Chanan Averbuch Appointed Director of Innovation

Blue Square, a leader in digital signage solutions, has launched Blue Square X, a new business unit dedicated to creating immersive and experiential technology solutions. Chanan Averbuch, an industry innovator with over 20 years of experience, joins as Director of Innovation to lead this exciting initiative.

• New Business Unit: Blue Square X is introduced to offer groundbreaking immersive technology solutions.
• Director of Innovation: Chanan Averbuch joins with extensive experience in the AV industry.
  • Previously EVP of Primeview Americas.
  • Known for pioneering all-in-one LED Walls and digital art experiences.
• Innovative Approach:
  • Focuses on integrating technology, space, and content.
  • Aims to transcend traditional signage for enhanced brand and employee experiences.
• Service Offerings:
  • Experiential technology design.
  • Content creation and integration.
  • Installation and support.
• Collaborations:
  • Partners with architects, experience designers, and technology vendors.
  • Delivers solutions across real estate, museums, hotels, casinos, and more.
• Vision:
  • Reimagine customer and employee engagement through advanced, data-driven solutions.
  • Push the boundaries of digital experiences and create memorable immersive moments.

The launch of Blue Square X represents a major advancement in experiential technology, guided by Chanan Averbuch's expertise. This new unit aims to redefine digital signage and customer engagement by offering innovative solutions that blend technology with creativity. Follow Blue Square X on LinkedIn for updates on their latest projects and innovations.

Ex-Google Exec Transitions From Board Member to CEO to Drive Expansion and Define Future of its Customer Data & AI Platform

GrowthLoop, a leader in composable customer data platforms (CDPs) and AI-driven marketing solutions, has announced the appointment of Chris O'Neill as its new CEO. O'Neill, a distinguished technology leader with extensive experience, will drive the company's mission to enhance enterprise growth through first-party data integration.

• New CEO Appointment: Chris O'Neill is named CEO of GrowthLoop.
  • Former executive at Google, Evernote, Glean, and Xero.
  • Experience includes board director roles at Gap Inc. and Tim Hortons.
• O'Neill's Impact:
  • Has been a board member since December 2023.
  • Mentored co-founder David Joosten prior to GrowthLoop's formation.
  • Will lead the company through its next growth phase and scale.
• Company Vision:
  • Focus on uniting teams around first-party data.
  • Leverage data clouds and generative AI to enhance marketing effectiveness.
  • Create an intelligent data-to-action loop for customers.
• Growth and Leadership:
  • GrowthLoop has seen significant expansion since its inception.
  • Co-founders David Joosten and Chris Sell will continue in their roles.
  • Joosten as executive director and president; Sell as executive director and chief product officer.
• Recent Developments:
  • MLB All-Star Mookie Betts joins the board, highlighting GrowthLoop's industry momentum.
  • Emphasis on innovation at the intersection of data, AI, and marketing.

Chris O'Neill's appointment as CEO marks a pivotal moment for GrowthLoop, aligning with the company's vision for accelerated growth and innovation in the AI era. With his extensive experience and leadership, O'Neill is poised to drive GrowthLoop's mission to revolutionize closed-loop marketing and data integration. Follow GrowthLoop for updates on their latest advancements and initiatives.

Industry veteran bolsters stock media leader's strategic vision

Storyblocks, a leading subscription-based stock media platform, has appointed Tom Crary as an independent board member. Crary, with his extensive experience in the stock media industry, will support Storyblocks' mission to enhance content creation and provide innovative tools for creators and businesses.

• New Board Member: Tom Crary joins Storyblocks as an independent board member.
  • Current role: President and COO at Laravel.
  • Former CEO of Pond5, a major video content marketplace.
• Crary's Experience:
  • Led Pond5 through acquisition by Shutterstock.
  • Pond5 developed a network of 115,000 contributors and 2.5 million assets monthly.
• Storyblocks’ Vision:
  • Focus on delivering high-quality, diverse stock media and innovative video creation tools.
  • Aims to empower creators and businesses with efficient content production resources.
• Statements:
  • Crary: "Excited to join and help expand Storyblocks’ capabilities and value."
  • TJ Leonard, CEO of Storyblocks: "Tom’s expertise will accelerate innovation and unlock new opportunities."

Tom Crary's appointment to the Storyblocks board is set to drive the company's growth and innovation in the stock media space. His proven track record and industry knowledge will be instrumental in enhancing Storyblocks' offerings and expanding its impact on the global content creation market.

BeyondID, a leading provider of managed identity solutions, has announced the appointment of Matt Torgersen as Chief Revenue Officer (CRO). Torgersen, with over 25 years of experience in driving revenue growth for major software and services organizations, will spearhead key initiatives to enhance BeyondID’s market presence.

• New CRO Appointment: Matt Torgersen joins BeyondID as Chief Revenue Officer.
  • Over 25 years of experience in go-to-market strategies and revenue models.
  • Previously led services and education sales at Okta’s North American professional services organization.
• Torgersen's Experience:
  • Former Managing Partner at Appirio.
  • Held leadership roles at Antenna Software and Lawson Software.
• BeyondID's Vision:
  • Focus on enhancing digital identity solutions and driving revenue growth.
  • Initiatives include the Digital Identity Blueprint and BeyondID Integration Network.
  • Aims to meet growing identity demands and deliver secure, exceptional user experiences.
• Statements:
  • Arun Shrestha, CEO: "Matt’s leadership will have a significant impact on our customers, partners, and team."
  • Matt Torgersen: "Excited to lead BeyondID’s next phase of revenue growth and innovation in digital identity."

Matt Torgersen's appointment as CRO is a strategic move for BeyondID, positioning the company for accelerated growth and enhanced market leadership in managed identity solutions. His extensive background and proven track record in revenue growth and strategic partnerships will be key to driving BeyondID's success.

GenAI Leader's Motivation AI Platform Recognized For Creating Content That Drives Customer Engagement and Revenue

Persado, a leading Motivation Artificial Intelligence (AI) company, has won the 7th annual MarTech Breakthrough Award for Email Marketing Innovation. Persado’s AI-driven platform significantly enhances email marketing performance, boasting a 40% average improvement in engagement and outperformance over human-created content in 96% of cases.

• Award Recognition: Persado wins the Email Marketing Innovation category at the MarTech Breakthrough Awards.
  • Recognized for innovation, ease of use, performance, functionality, value, and impact.
  • Out of 4,000 nominations, Persado stood out in its category.
• Platform Performance:
  • AI-generated content results in a 40% improvement in email engagement.
  • Persado’s content outperforms human and other AI-generated content 96% of the time.
• Customer Engagement:
  • Engages 3 out of 4 U.S. consumers annually.
  • Supports diverse use cases: customer acquisition, onboarding, cross-sell, retention, and payment campaigns.
• Technology:
  • Utilizes advanced machine learning, natural language processing (NLP), and deep learning models.
  • Focuses on understanding customer intent and automating personalized content creation.
• Efficiency:
  • Speeds content execution by up to 80%.
  • Generates unlimited personal experiences and thousands of experiments.
  • Drives 43% more conversions on average through optimized campaign content.

Persado’s achievement in winning the MarTech Breakthrough Award highlights its excellence in email marketing innovation. The platform’s AI-driven capabilities provide a competitive edge by delivering superior engagement and efficiency, solidifying Persado’s position as a leader in the AI marketing space.

Tredence, a leader in Data Science and AI solutions, has been named to the Inc. 5000 list for the 9th consecutive year. This prestigious ranking highlights America's fastest-growing private companies, recognizing Tredence’s consistent growth and industry impact.

• Inc. 5000 Recognition:
  • Tredence earns a spot on the Inc. 5000 list for the 9th year in a row.
  • The list features companies that have achieved rapid revenue growth amidst economic challenges.
• Performance Metrics:
  • The average median three-year revenue growth rate for the 2024 Inc. 5000 is 1637%.
  • Companies on the list have added 875,000 jobs to the economy in the past three years.
• Industry Impact:
  • Tredence recently recognized in the ISG Provider Lens™ Analytics Services report for 2023 and Retail Analytics for 2024.
  • Secured Databricks Retail and CPG Partner of the Year Award for three consecutive years.
• Future Plans:
  • Tredence plans to hire 1,500 new employees globally, continuing its growth trajectory.
• Statements:
  • Sumit Mehra, CTO and Co-founder: "Proud of our team for maintaining this achievement year after year."
  • Mike Hofman, Inc. Editor-in-Chief: "Impressed by the transformative impact of this year's honorees despite economic disruptions."

Tredence’s inclusion in the Inc. 5000 list for nine consecutive years underscores its sustained growth and leadership in Data Science and AI solutions. With plans for continued expansion and recognition in industry reports, Tredence is poised to further impact the analytics and AI landscape.

Agentic Orchestration Platform transforms the way businesses work with ​​purpose-specific AI Agents that take action and orchestrate processes

Workato®, the leading AI-driven enterprise orchestration platform, has announced the launch of Workato Agentic. This new platform includes Workato Genie, a low-code/no-code framework for creating and managing AI agents, and Genie Apps, pre-built applications designed to enhance business processes across various sectors.

• Workato Agentic Overview:
  • Workato Genie: Framework for building and managing purpose-specific AI agents (Genies) that integrate with knowledge bases, applications, and data sources.
  • Genie Apps: Pre-built agentic applications for specific business needs, including ITGenie for IT Helpdesk and SalesGenie for sales productivity.
• Platform Capabilities:
  • AI Agent Functions: Genies can retrieve information, take action, orchestrate processes, and collaborate dynamically with other Genies and humans.
  • Integration and Security: Connects to over 8,500 applications, databases, and ERPs with robust security and governance.
• Industry Impact:
  • Agentic Economy: 82% of organizations plan to integrate AI agents in the next 1-3 years, highlighting the growing need for comprehensive agentic solutions.
  • Workato’s Leadership: Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for iPaaS, demonstrating its strength in business process orchestration and AI integration.
• Customer Benefits:
  • ITGenie: Enhances IT helpdesk efficiency through ticket deflection and application provisioning.
  • SalesGenie: Boosts sales productivity from lead generation to closing, customizable to fit company-specific sales processes.
• Statements:
  • Pranav Shahi, VP at ServiceTitan: “Workato Genie provides a platform for comprehensive AI agents capable of both knowledge deflection and process orchestration.”
  • Bhaskar Roy, Chief of AI Products & Solutions at Workato: “Workato Agentic supercharges productivity and operational efficiency through low-code/no-code AI agent management.”

Workato Agentic, featuring Workato Genie and Genie Apps, represents a significant advancement in enterprise AI solutions. With capabilities that enhance process orchestration and integrate seamlessly with existing applications, Workato continues to lead in the AI-driven enterprise space.