Mobile shopping, accounting for 62% of all purchases, is driving growth of SMS and Email marketing with over 200 brands using Attentive for tailored customer communications

Attentive, an AI-powered mobile marketing platform, has achieved remarkable success in Australia, reporting 125% revenue growth and onboarding more than 200 brands. This surge highlights the growing demand for unified SMS and email marketing solutions that leverage AI-driven personalisation to improve customer retention and increase revenue.

Key Achievements in the Australian Market

• Revenue Growth: 125% revenue growth since entering the Australian market in 2023.

• Brand Adoption: Over 200 brands using Attentive's platform regionally.

• Market Opportunity: As ecommerce in Australia expands, the demand for personalised, one-to-one marketing experiences continues to grow.

• Zach Hotchkiss, Regional VP of APAC, on Market Growth:

  • Highlighted how Attentive’s AI tools empower marketers to gain a competitive edge by delivering highly personalised and interactive SMS marketing experiences.

Customer Testimonials and Success Stories

• July’s EOFY Campaign Success:
  • Achieved an 8.6% overall conversion rate with segmented, personalised SMS campaigns.
  • The high-intent shopper segment reached a conversion rate of 16.9%.
• Hey Bud’s Improved Revenue:
  • Attentive's FOMO campaign targeting recent purchasers resulted in a 36% revenue increase compared to previous SMS providers.
• Designstuff’s Conversational Approach:
  • Leveraged SMS to engage customers in a friendly, conversational way, with plans to explore more personalised AI-powered tools.
• Lounge Lovers' ROI:
  • Attentive’s SMS program generated 700 sofa sales during the EOFY sales, resulting in a 55x ROI over the past year.

AI Innovations and Multi-Product Offerings

• Unified Platform:
  • Brands in Australia can consolidate their SMS and email into a unified, cross-channel platform using Attentive’s AI-driven tools.
• Real-Time Personalisation:
  • Attentive’s AI builds a rich identity graph using real-time data to provide deep insights, enabling brands to deliver timely, personalised engagement.
• AI-Powered Automation:
  • Attentive AI automates audience, content, timing, and message delivery, creating a bespoke shopping journey for each subscriber.
  • Brands see an average revenue lift of 124% through this highly personalised marketing lifecycle.

Attentive's strong performance in Australia, powered by its unified cross-channel marketing platform and AI-driven personalisation, is setting a new standard in customer engagement. With its robust tools and successful customer outcomes, Attentive is helping brands create unique, real-time interactions that drive measurable growth.