New MarketCast Ad Effect Express solution combines human research with proprietary AI to better predict advertising performance

MarketCast has launched MarketCast Ad Effect Express, a cutting-edge advertising testing solution that merges human research with AI. This innovative platform aims to predict how ads will perform across TV, CTV, and digital channels, offering faster, more cost-effective results with a blend of human insights and AI-driven accuracy.

The Evolution of Ad Testing

Traditional ad testing often relies on either in-depth survey-driven research, where people watch ads and give feedback, or on AI models that predict responses with minimal human input. While human-driven research provides nuanced insights, it’s typically slow and expensive. On the other hand, AI solutions are quick but often limited by outdated data and broad audience assumptions.
MarketCast Ad Effect Express addresses these issues by combining the speed and scale of AI with the depth of human feedback, delivering more accurate results without sacrificing quality.

The Power of MarketCast Ad Effect Express

MarketCast’s new solution is powered by its proprietary Audience AI, which trains its models using fresh survey data to ensure that real human reactions are at the core of the predictions. By incorporating facial and eye tracking technology, the platform captures second-by-second emotional responses to ad creative, allowing advertisers to see how people truly feel at each moment of an ad.

Key Features

• AI-Powered Predictions with Human Feedback: Audience AI uses up-to-date human survey data to fine-tune its predictions, ensuring more accurate and insightful ad performance analysis.
• Fast Turnaround: The platform delivers results within 24-48 hours, providing brands with quick, actionable insights.
• Advanced Emotion Tracking: Through facial and eye tracking, advertisers can pinpoint moments in an ad that elicit the strongest emotional reactions from viewers.
• Open-Ended Responses: In addition to quantitative data, the platform captures qualitative insights from open-ended responses, offering brands a deeper understanding of why an ad might succeed or fail.

Benefits for Advertisers

By blending AI and human feedback, MarketCast Ad Effect Express offers advertisers several advantages:

• Speed and Efficiency: Results are delivered quickly without compromising on quality, making the ad testing process more agile.
• Cost-Effective Research: With reduced costs compared to traditional survey-based research, advertisers can access hard-to-reach audiences and still gain valuable insights.
• Nuanced Audience Insights: Combining AI with human inputs ensures subtle reactions and detailed feedback are captured, leading to more refined advertising strategies.

MarketCast Ad Effect Express offers a game-changing solution for advertisers, allowing them to test ad creative with both human insights and AI-driven efficiency. By leveraging the power of Audience AI and real-time emotion tracking, the platform ensures that brands can predict ad performance more accurately across diverse audiences and channels.