UserTesting, a leading SaaS provider in experience research and insights, has appointed Baran Erkel as Chief Strategy Officer. With over two decades of expertise in corporate strategy, mergers and acquisitions (M&A), and strategic partnerships, Erkel is set to guide the company’s growth and innovation trajectory.

Baran Erkel’s Role and Strategic Focus

• Chief Strategy Officer Responsibilities:
  • Shaping UserTesting’s long-term strategy.
  • Leading the development and execution of initiatives that drive market expansion and accelerate innovation.
  • Focusing on acquisitions and strategic partnerships to strengthen market positioning.
• Key Leadership Priorities:
  • Identifying and pursuing growth opportunities through M&A.
  • Enhancing UserTesting’s role as a leading human insight platform for improving customer experiences.

Leadership Experience

• Previous Role: Senior Vice President of Corporate Development and Strategy at Nintex.
  • Led the execution and integration of five acquisitions crucial to Nintex’s success.
  • Built strategic relationships with key partners and contributed to investor relations.
• Other Key Roles:
  • Held leadership positions at Citrix in corporate development.
  • Began his career in technology and management consulting at Accenture.
• Educational Background:
  • B.S. in Computer Science and M.S. in Computer Networks from North Carolina State University.

Leadership Endorsements

• Eric Johnson, CEO of UserTesting: Welcomed Baran Erkel to the team, emphasizing the importance of his expertise in corporate development, particularly his successful track record in acquisitions and partnerships.

• Baran Erkel: Expressed enthusiasm for joining UserTesting, highlighting his focus on both organic and inorganic growth. He looks forward to driving strategic initiatives that will propel the company toward continued success.

The appointment of Baran Erkel as Chief Strategy Officer underscores UserTesting’s commitment to accelerating growth through strategic acquisitions and partnerships. With Erkel’s leadership, the company is poised to strengthen its market presence and drive innovation in the experience research space.