TapClicks, a leader in Smart Marketing solutions, has introduced a new integration for its TapOrders Order Management System (OMS) the LinkedIn Ads Push Connector. This tool is designed to optimize B2B marketing on LinkedIn, the world’s largest professional networking platform.

1. Streamlining B2B Marketing on LinkedIn

• Enhanced Efficiency: The LinkedIn Ads Push Connector simplifies and enhances digital marketing efforts for businesses of all sizes, from large corporations to growing small enterprises.
• Ideal for Agencies: Marketing agencies managing expansive campaigns will find the tool particularly useful, thanks to its user-friendly interface that reduces human error and simplifies campaign management.

2. Key Features of the LinkedIn Ads Push Connector

• Campaign Enablement: The connector automates campaign setup and management, reducing the need for manual effort and minimizing duplication.
• Improved Workflow: By streamlining workflows, the connector allows users to focus on creating impactful messages and effective marketing strategies.

3. Availability and Contact Information

• Accessing the Connector: The LinkedIn Ads Push Connector is now available on TapOrders OMS. Clients interested in learning more can reach out to their TapClicks Customer Success Manager or contact customercare@tapclicks.com.

TapClicks’ new LinkedIn Ads Push Connector marks a significant advancement in B2B marketing efficiency, offering businesses a streamlined solution for managing LinkedIn Ads campaigns and improving overall marketing effectiveness.

Zappi and the AMA partner to release a B2B survey of marketers and insights professionals about how they use data and connect insights in their businesses

Zappi, a leading consumer insights platform, has released a new report titled "The Connected Insights Imperative", in collaboration with the American Marketing Association (AMA). This comprehensive report delves into how marketers and insights professionals leverage data, connect insights within their organizations, and the role of AI in the insights function.

1. Insights Teams as Business Catalysts

• High Satisfaction: 83% of survey respondents express satisfaction with their company’s insights function.
• Influence on Decisions: 69% believe insights significantly influence business decisions. However, only 21% of companies have a dedicated insights department.
• Strategic Role: 52% view insights staff as strategic partners, while 31% see them as advisors. Yet, 17% still consider them as "order takers," indicating room for improvement.

2. Technology Adoption vs. Data Systematization

• Tech Utilization: 78% of respondents frequently use technology for consumer insights.
• System Challenges: Despite high tech usage, 59% report a lack of systematic handling of insights projects, often relying on disparate tools. Key challenges include budget constraints (40%), disconnected data (33%), and time limitations (28%).
• Data Fragmentation: 43% of respondents have disconnected or fragmented insights and data.

3. Data Maturity Levels

• Consumer Feedback and Data: 57% of respondents have achieved a high level of maturity in consumer feedback and data management. Zappi's Connected Insights Framework helps companies advance from "Disconnected" to "Connected."

4. AI Adoption in Insights

• AI Leadership: Insights professionals are at the forefront of AI adoption, with over 35% emphasizing the importance of AI for consumer insights.
• Importance of AI: 57% believe AI tools are crucial for effectively utilizing consumer data.

The "Connected Insights Imperative" report underscores the essential role of insights teams in shaping business strategies and highlights the need for improved data connectivity and systematization. Embracing these changes will enable companies to enhance consumer centricity and drive impactful decision-making.

The survey, conducted from April to June 2024, involved 715 marketers and insights professionals from brand-side organizations, marking the largest sample in an insights maturity study since 2009.

Monetate, a leader in personalization technology, has extended its partnership with At Home, The Home & Holiday Superstore. This collaboration introduces Monetate’s AI-powered Dynamic Bundles merchandising product to enhance At Home's online shopping experience by providing personalized product recommendations and bundles.

1. Introducing Dynamic Bundles

• AI-Powered Merchandising: Monetate's Dynamic Bundles allows At Home to create tailored product sets based on customer preferences, facilitating "Complete the Collection" offers for home goods.
• Enhanced Cross-Selling: By integrating Dynamic Bundles with existing Product Recommendations, At Home has seen increased units per transaction (UPT) and more than doubled its Average Order Value (AOV).

2. Benefits for At Home

• Curated Shopping Experience: Dynamic Bundles delivers personalized options that enhance the shopper experience by suggesting complementary products.
• Data-Driven Decisions: The tool supports At Home’s merchandising strategies with AI-driven insights, optimizing product recommendations and streamlining the shopping journey.

3. Quotes from Leadership

• Mathew Vermilyer, Sr. Director of eCommerce Analytics and Optimization at At Home: “With Monetate’s Dynamic Bundles, we are providing our customers with curated and valuable options, which has significantly improved our cross-selling and increased our AOV.”
• George Kanuck, Chief Revenue Officer at Monetate: “We are excited to continue our partnership with At Home, helping them offer personalized shopping experiences and drive meaningful merchandising decisions.”

Monetate’s Dynamic Bundles empowers At Home to enhance its eCommerce strategy with advanced AI-driven personalization, offering customers a more engaging and efficient shopping experience. For more information about this partnership, visit the Monetate Resources Archive.

Monetate is a leading personalization platform that helps organizations deliver impactful digital experiences. Trusted by over 1,000 top retailers, Monetate’s AI-powered solutions drive significant revenue through improved customer engagement and conversion rates.

Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet

Nexxen, a leading advertising technology platform, has announced a strategic data partnership with The Trade Desk. This collaboration provides The Trade Desk’s advertisers with exclusive access to Nexxen’s automatic content recognition (ACR) data segments, enhancing cross-channel and cross-device targeting for more efficient media investments.

1. Enhancing Targeting with ACR Data

• Exclusive Access: The partnership gives The Trade Desk’s clients access to ACR data segments from Nexxen, which are crucial for overcoming challenges in connected TV (CTV) advertising such as oversaturation and fragmented targeting.
• Cross-Channel Capabilities: Nexxen’s ACR data spans linear and streaming TV, offering advertisers detailed insights categorized by genres, networks, programs, and brand-level ad exposure.

2. Benefits for Advertisers

• Incremental Reach: Advertisers can achieve greater reach with TV-viewing audiences, ensuring controlled frequency and effective competitive conquesting.
• Holistic Data Access: The data is available on The Trade Desk’s platform, allowing seamless integration and activation in the U.K., Canada, U.S., and Australia.

3. Insights from Leadership

• Karim Rayes, Chief Product Officer at Nexxen: “We are excited to partner with The Trade Desk to provide advertisers with rich, relevant ACR data. This integration will enhance their ability to understand TV viewership patterns and optimize their cross-platform investments.”
• Ben Sylvan, VP of Data Partnerships at The Trade Desk: “Nexxen’s ACR data empowers brands to combine linear and CTV media strategies effectively, allowing for more informed and efficient media spending that improves the overall ad experience for consumers.”

Nexxen’s partnership with The Trade Desk introduces exclusive ACR data segments to improve cross-channel advertising strategies, offering detailed TV-viewing insights and enhanced targeting capabilities across premium digital media. For more information about this integration, visit Nexxen’s website.

Nexxen is a global advertising technology platform specializing in data-driven solutions and advanced TV. It provides flexible and innovative tools to optimize media investments and enhance advertising effectiveness across various channels.

Featuring exclusive insights, professional development opportunities, and industry-first resources, The DeepDive empowers healthcare marketers to excel in an increasingly competitive landscape.

DeepIntent, the leading health advertising platform, has announced the launch of The DeepDive, an essential resource hub for healthcare marketers aiming to stay ahead in the rapidly evolving health advertising landscape. The DeepDive offers a wealth of exclusive, data-driven insights, educational opportunities, and interviews with industry leaders.

1. Comprehensive Resources for Healthcare Marketers

• Exclusive Publications: Access detailed case studies, whitepapers, patient surveys, and research reports focused on health marketing trends and strategies.
• On-Demand Webinars: Participate in expert-led webinars that cover best practices and advanced strategies to enhance health marketing efforts.
• Event Recaps: Stay updated with highlights and key takeaways from major industry events, including the AdLab Health Marketing Summit and other DeepIntent-hosted conferences.

2. New Features of The DeepDive

• Health Marketing Podcast: Listen to the new podcast, Deep: The Health Marketing Podcast, featuring interviews and insights from top industry experts.
• Digital Health Marketing Certification: Enroll in the industry-first digital health marketing certification program, designed to offer ongoing professional development and ensure marketers stay competitive.

3. Insights from Leadership

• Chris Paquette, Founder and CEO of DeepIntent: “Healthcare marketers are facing unprecedented challenges due to changing privacy rules, emerging technologies, and the demand for greater efficiency. The DeepDive is designed to bridge the gap between those who adapt to these changes and those who lag behind. It will be an invaluable resource for driving innovation and improving health outcomes.”

The DeepDive by DeepIntent offers a comprehensive suite of resources to support healthcare marketers in navigating the complexities of the industry. From exclusive publications and on-demand webinars to a new podcast and certification program, The DeepDive equips marketers with the tools and knowledge needed to excel in health advertising.

DeepIntent is a leading health advertising platform that leverages data-driven solutions to enhance health outcomes and drive innovation in healthcare marketing.

Today's announcement accelerates the company's strategy of becoming the top Social Revenue Platform™ for brands and creators.

Later, a leader in social media management and influencer marketing, has launched a groundbreaking product today: an industry-leading social listening tool. This release marks a significant step in the company's journey to becoming the first-ever Social Revenue Platform™ a unified ecosystem for brands and creators.

1. New Product Overview

   • The new social listening tool integrates with Later’s existing time-saving social media management solution.
   • It is powered by AI, providing marketers with actionable social intelligence data.
   • Key features include content strategy insights, campaign performance measurement, and brand health monitoring.

2. Enhancements to Influencer Marketing

   • The tool suggests creators for brands to collaborate with, based on prior campaign data.
   • This feature is part of a broader vision to enhance Later’s Social Revenue Platform™.

3. Addressing Market Needs

   • The product was developed in response to customer feedback indicating a need for a user-friendly, budget-friendly social media management and listening tool.
   • The tool provides sophisticated, clear insights, helping marketers evolve their strategies.

4. Customer Testimonials

   • Neal Malone, PR & Social Media Management Supervisor at Connelly Partners, praises the tool for its ability to filter relevant social data and provide actionable insights.
   • The tool minimizes noise and focuses on delivering the most important data.

5. Vision for the Future

   • Later aims to empower marketers with solutions that create predictable outcomes and drive performance.
   • The company is moving closer to its vision of providing full-funnel results through social and influencer marketing.

Later's new social listening tool represents a significant advancement in social media and influencer marketing. By combining AI-powered social intelligence with user-friendly features, Later continues to push the boundaries of what a comprehensive social management solution can achieve. The company’s commitment to innovation positions it as a leader in the evolving landscape of social media marketing.

TapClicks, a leader in Smart Marketing solutions, has announced the launch of TapMap, an advanced geo-visualization feature designed to enhance the platform's geographical charting capabilities. This new tool empowers businesses to integrate and analyze detailed location-based data, leading to more informed decisions and optimized marketing strategies.

1. Overview of TapMap

   • TapMap is a cutting-edge feature that enhances TapClicks’ geographical charting capabilities.
   • It enables businesses to integrate and analyze location-based data with high precision.

2. Key Features and Benefits

   • TapMap includes customizable maps and interactive data overlays.
   • The tool allows marketers to utilize local and regional geo-data for more effective campaigns.
   • It provides deeper insights and supports faster decision-making based on geographic data.

3. Market Impact

   • TapMap is an indispensable tool for businesses looking to leverage location data effectively.
   • It empowers marketing teams to make smarter location-based decisions, resulting in better campaign outcomes.

4. Integration with TapClicks Platform

   • TapMap is available as an add-on to the New Visualization suite in the TapClicks platform.
   • This integration makes it easier for businesses to unlock valuable location-based insights.

5. Customer Testimonials

   • Chel Heler, Executive General Manager at TapClicks, emphasizes that TapMap provides the necessary tools for more effective local and regional campaigns.
   • The feature is designed to give businesses a competitive edge in today’s data-driven world.

TapMap is a powerful addition to the TapClicks platform, offering advanced geo-visualization features that significantly enhance the way businesses leverage location-based data. By integrating customizable maps and interactive data overlays, TapMap enables smarter decision-making and more effective marketing strategies, positioning TapClicks as a leader in Smart Marketing solutions.

Domain Engine offers AI powered domain search with more intelligent, flexible and personalized capabilities.

Identity Digital™, a leader in domain names and related technologies, has announced a major upgrade to its Domain Engine search tool. The expansion introduces new artificial intelligence capabilities and enhanced API functionality, making domain searches smarter, more flexible, and personalized for millions of website creators worldwide.

1. Challenges in Domain Availability

   • Traditional domain names are becoming scarce, making it difficult for website creators to find intuitive and memorable web addresses.
   • With hundreds of domain extensions available (e.g., .business, .info, .pro), traditional search tools struggle to surface the most relevant options.

2. Introduction of AI-Powered Domain Search

   • Identity Digital’s Domain Engine addresses this challenge by integrating AI-driven refinements.
   • The new features offer more accurate, dynamic, and relevant domain suggestions, simplifying the process for website creators to find their perfect domain.

3. Benefits for Registrars and Website Creators

   • Domain Engine is a turnkey, registry-neutral search solution that enhances the search experience for registrars and website creators alike.
   • The tool helps registrars provide smarter, personalized search experiences, driving higher conversions and better outcomes for users.

4. Competitive Advantage

   • In recent tests, Domain Engine outperformed leading competitors by delivering 2x more relevant top-level domain (TLD) suggestions.
   • It increased conversion per search by over 100% and boosted total transaction revenue by 73%.

5. Customer Testimonials

   • Del Putnam, Team Lead for Domains at WordPress.com, highlights that Domain Engine integrates seamlessly into their workflow, providing users with a wide range of domain options that enhance digital identity.
   • Other registrars like Sav.com, Porkbun, Hostinger, Name.com, and WordPress.com have adopted Domain Engine to improve their domain search capabilities.

6. Enhanced Features of Domain Engine

   • Flexibility: Domain Engine can power the entire search experience or complement an existing setup.
   • Customization: Tailor search results with geotargeting, priority TLD weighting, and other tools.
   • Turnkey Solutions: Implement quickly with just one API command.
   • Insights: Gain valuable insights into customer search preferences through data and reporting tools.
   • Extensive Catalog: Access TLDs across all registries to ensure customers find their ideal domain.
   • Cost-Effectiveness: Domain Engine’s powerful search technology is available at no cost.

Identity Digital’s Domain Engine represents a significant leap forward in domain search technology. By integrating AI and expanding its API functionality, the tool offers website creators and registrars a smarter, more flexible, and personalized search experience. With these enhancements, Domain Engine solidifies its position as a game-changer in the domain industry, driving better outcomes and higher conversion rates.