As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly expanding team.

Brand Metrics, a leading global ad tech company, has announced a key leadership addition as it continues to expand its connected TV (CTV) measurement solutions. Alysha Dino, a seasoned technology sales leader, has joined the team as VP of CTV & Enterprise Sales, bringing her extensive experience to support Brand Metrics’ growth in the CTV space.

Key Leadership Appointment and Experience

• Alysha Dino's Background: With two decades of technology sales experience, Alysha has spent the last 10 years focused on CTV.
• Past Roles:
  • Worked for AOL during its acquisition by Verizon and the subsequent purchase of Yahoo.
  • Transitioned to startup roles in ad tech, building products for connected TV.
  • Most recently, served as Global Publisher Partnerships Director for Publica, a CTV ad server owned by Integral Ad Science (IAS).
• Publica's Achievements: Publica was the first CTV ad server to introduce a unified auction process for streaming publishers, solidifying its leadership in the space.

Role at Brand Metrics

• Alysha will work with Robby Kraai, Brand Metrics' Head of CTV, to develop innovative solutions.
• The focus will be on enhancing Brand Metrics' measurement products, providing industry-leading insights to CTV customers.
• Her expertise will help customers understand the effectiveness of campaigns on their platforms.

Key Comments from Leadership

• Alysha Dino: Expressed excitement about joining Brand Metrics, emphasizing the value of providing real user insights to drive revenue and improve user experience in the CTV ecosystem.
• Elwin Gastelaars, CRO of Brand Metrics: Welcomed Alysha to the team, noting her strong background in CTV from her time at Publica/IAS. He emphasized the importance of her addition for global CTV growth and product development.

The addition of Alysha Dino marks a significant step in Brand Metrics' growth strategy, positioning the company to further enhance its CTV measurement offerings and strengthen its leadership in the ad tech industry. With Alysha’s expertise, Brand Metrics is well-placed to deliver cutting-edge solutions that provide actionable insights for CTV advertisers.