Former Chief Commercial Officer at Hearst UK assumes newly created role with responsibility for all business outside North America

Captify, a leader in real-time audiences and insights powered by Search Intelligence, has appointed industry veteran Jane Wolfson as President, International. Wolfson will manage Captify’s commercial business outside North America, overseeing teams in the UK and Australia, starting from 17th September. She will report directly to Captify CEO, Mike Welch.

1. Jane Wolfson’s Role and Responsibilities

• Wolfson will lead Captify’s commercial operations outside North America.
• She will be responsible for growth in the UK, Australia, and other international markets.
• Based in London, Wolfson will report directly to CEO Mike Welch.

2. CEO Mike Welch’s Statement

• Welch expressed excitement about Wolfson joining Captify, highlighting her experience and industry relationships.
• Wolfson’s leadership is expected to drive Captify’s next growth phase, particularly in the UK and Australian markets.

3. Wolfson’s Professional Background

• Former Chief Commercial Officer at Hearst UK, driving advertising revenue and media partnerships across 20 brands.
• Previous leadership roles at media agency Initiative, part of IPG Group.
• Recognized as one of Ad Age’s 20 Women to Watch in Europe and among Campaign’s Top 10 Commercial Chiefs.

4. Jane Wolfson’s Vision for Captify

• Wolfson is excited to join Captify during a pivotal growth phase.
• She aims to leverage Captify’s Search Intelligence solutions to offer unique consumer insights and competitive advantages for marketers.
• Wolfson looks forward to collaborating with current and future clients globally.

5. Wolfson’s Other Roles and Contributions

• Holds volunteer and charity roles, including chairing the PPA Next Generation Board and serving on the NSPCC Childline board.
• Board trustee for Ovarian Cancer Action and member of WACL.
• Set to judge Campaign’s upcoming Media Week Awards.

6. Related Leadership Changes

• Wolfson joins shortly after Jaclyn Hadida’s appointment as Managing Director for Captify Australia.
• Hadida will report to Wolfson, strengthening Captify’s leadership team in Australia.

Jane Wolfson’s appointment as President, International, marks a significant step in Captify’s global expansion strategy. With her extensive experience and leadership in the digital advertising industry, Wolfson is set to drive growth and strengthen Captify’s international presence. Her addition to the team reflects Captify’s commitment to leveraging top talent to deliver innovative solutions and insights to marketers worldwide.

Bidease, a leading programmatic advertising platform, has announced the hiring of Dennis Mink as its new Chief Marketing Officer. Dennis, with extensive experience in the ad tech industry, will lead Bidease's global marketing strategy, focusing on brand building, demand generation, and expanding market presence. His appointment marks a significant step in Bidease's growth plans as the company continues to innovate and deliver top-tier programmatic solutions to marketers worldwide.

Bidease, a leading programmatic advertising platform, has appointed Dennis Mink as the new Chief Marketing Officer (CMO). In his role, Mink will lead Bidease’s global marketing strategy, aiming to drive growth and expand the company's presence in key regions worldwide.

1. Dennis Mink’s Appointment as CMO

• Dennis Mink joins Bidease as the new Chief Marketing Officer.
• He will oversee global marketing efforts, focusing on brand strategy, demand generation, content marketing, and product marketing.
• Mink aims to strengthen Bidease's market presence and support its mission to deliver innovative programmatic solutions.

2. Dennis Mink’s Background and Experience

• Mink has extensive experience in the ad tech industry, known for building and scaling marketing operations in high-growth companies.
• Previously, he played a crucial role at Liftoff, where he led marketing efforts that helped the company grow from $5 million to over $1 billion in revenue.
• Mink’s expertise includes demand generation, brand building, and community-driven marketing.

3. CEO Boris Abaev’s Statement

• Bidease CEO Boris Abaev expressed enthusiasm about Mink joining the team.
• Abaev highlighted Mink's deep understanding of the mobile advertising ecosystem and his visionary leadership style.
• Mink’s appointment is expected to drive Bidease’s next phase of growth and global expansion.

4. Dennis Mink’s Vision for Bidease

• Mink is eager to contribute to Bidease’s growth journey and leverage the company’s strong foundation.
• He aims to enhance customer engagement and drive new levels of growth through innovative marketing strategies.
• Mink looks forward to collaborating with the Bidease team to achieve these goals.

Dennis Mink’s appointment as Chief Marketing Officer marks a significant step in Bidease’s growth strategy. With his extensive experience in ad tech and a proven track record of scaling marketing operations, Mink is set to lead Bidease’s global marketing efforts, driving the company's mission to empower marketers with innovative programmatic solutions.

AesirX unveils its multi-channel marketing platform for WordPress agencies, offering significant licensing bonuses with the Early Adopter Program.

AesirX, a pioneer in privacy-focused, open-source solutions, has launched its Marketing Automation Platform to simplify and unify multi-channel digital marketing efforts. As businesses seek tools for streamlined operations and global accessibility, AesirX’s new platform offers a comprehensive solution designed to enhance marketing efficiency.

1. Unified Marketing for a New Era

• AesirX’s Marketing Automation Platform integrates essential digital marketing tools in one place.
• Enables businesses to manage campaigns across multiple channels, including Facebook, Instagram, LinkedIn, Medium, and Tumblr.
• Integrates with popular content management systems like WordPress, Drupal, and Joomla, offering a centralized dashboard for optimal outreach control.

2. Simplified User Experience

• The platform is designed with an intuitive interface prioritizing speed and simplicity.
• Advanced search and filtering options streamline locating specific campaigns or posts, reducing the effort in managing extensive content.
• Features responsive design and fast load times for smooth performance, even during high traffic.

3. Built for Global Teams

• AesirX supports eight languages, including English, French, Spanish, and Vietnamese, enhancing accessibility for global teams.
• Multilingual functionality enables seamless collaboration, boosting productivity and improving campaign execution.

4. Future-Proof Marketing with Web3-Ready Technology

• AesirX is preparing for future Web3 integration, focusing on enhanced privacy and security.
• Planned features include decentralized ID-verified social media posting and blockchain-recorded content management.
• These enhancements aim to secure digital assets and position AesirX as a leader in next-generation digital marketing.

5. Flexible Deployment Options

• The platform can be self-hosted via GitHub or launched directly in the cloud, catering to businesses of all sizes.
• AesirX provides flexible deployment options to fit various operational needs, whether for small businesses or global enterprises.

6. Early Adopter Program for WordPress Agencies

• AesirX offers an Early Adopter Program for WordPress agencies, with up to $5,000 in software license bonuses.
• The program facilitates the seamless integration of AesirX’s privacy-first marketing solutions.
• It helps agencies gain a competitive edge by incorporating advanced automation tools that prioritize user data protection.

The AesirX Marketing Automation Platform is set to revolutionize digital marketing with its unified, privacy-focused approach. Offering flexible deployment, multilingual support, and a user-friendly interface, AesirX provides a comprehensive solution for global teams. With its upcoming Web3-ready features, AesirX is positioned to lead the next generation of secure and efficient digital marketing strategies.

Partners with Snowflake by leveraging Cortex AI to help marketers experiment and deliver precise, personalized communications at an unprecedented scale

Hightouch, a leading Composable Customer Data Platform (CDP), has launched AI Decisioning, a new AI marketing product available as a Snowflake Native App. AI Decisioning uses Snowflake Cortex AI to help enterprise brands deliver personalized and relevant messages and offers to each customer, enhancing marketing efficiency and customer engagement.

1. Overview of AI Decisioning

• AI Decisioning is a 'human-in-the-loop' AI product designed for enterprise companies.
• It allows marketers to define goal metrics, provide content variations, and offer strategic guidance.
• The platform utilizes data managed by data teams in the AI Data Cloud, including customer behavior, product data, and offer catalogs.
• AI Decisioning integrates with existing marketing platforms like Iterable, Braze, and Salesforce Marketing Cloud to engage customers.

2. Enhanced Personalization Through AI

• AI Decisioning eliminates guesswork in audience segmentation and message personalization.
• According to Brian Kotlyar, Head of Marketing at Hightouch, AI Decisioning optimizes messages for individual customers, enhancing performance certainty.
• The system continuously experiments and learns to engage each customer in the most effective way.

3. Self-Serve UI and Advanced Machine Learning

• AI Decisioning offers a self-serve user interface, enabling marketers and data teams to operationalize data using advanced ML models.
• The platform can leverage any customer attribute or behavior ("features") within the AI Data Cloud.
• Marketers can easily set up goal metrics and let AI Decisioning optimize interactions through reinforcement learning, large language models (LLMs), and other ML techniques.

4. Integration with Snowflake Native App and Cortex AI

• AI Decisioning is launched as a Snowflake Native App, making it accessible to Snowflake customers.
• It leverages Snowflake Cortex AI and LLMs to analyze campaigns and generate insights directly within a company's Snowflake instance.
• This integration ensures seamless use of existing data for advanced AI-driven marketing strategies.

5. Industry Impact and Future-Ready AI Solutions

• Adam Kaufman, Global Head of Industry Go-To-Market at Snowflake, highlighted the significance of AI Decisioning in utilizing Snowflake’s innovative AI offerings.
• Hightouch’s AI Decisioning exemplifies next-gen AI products that combine cutting-edge technology and are implemented across various industries through Snowflake.

Hightouch’s launch of AI Decisioning marks a significant advancement in AI-driven marketing, enabling enterprise brands to leverage their existing data within Snowflake to deliver highly personalized customer interactions. By integrating with major marketing platforms and utilizing advanced AI models, AI Decisioning provides a scalable solution for optimizing marketing performance and driving customer engagement.

USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides a powerful tool to address the persistent challenge of underperforming ROI often as much as 50% due to ineffective trade zone strategies.

Purview 2.0 offers an innovative solution that allows businesses to develop customized trade zones tailored to each specific location, enhancing the efficiency and effectiveness of their marketing efforts. By leveraging AI, Purview 2.0 analyzes consumer travel patterns from home or work, considering factors like time of day and day of the week, to optimize each location for peak performance.

1. Maximizing ROI with Customized Trade Zones

• Purview 2.0 creates tailored trade zones for each location, unlocking significant untapped ROI for businesses.
• This customization allows companies to achieve greater returns on their marketing investments by precisely targeting consumer behaviors.
• According to Rob Jayson, EVP of Insights and Analytics at USIM, the platform’s ability to customize trade zones leads to improved marketing outcomes.

2. Revolutionizing Location-Based Marketing

• Purview 2.0 includes competitive mapping and conquesting features that help businesses identify growth opportunities and enhance their market presence.
• The platform’s precision and customization provide a competitive edge, enabling USIM clients to effectively reach their marketing goals.
• This unique level of location-based targeting is rare in the industry, making Purview 2.0 a valuable tool for brands seeking to dominate their markets.

3. Tailored Solutions Across Various Industries

• Purview 2.0’s flexibility allows it to serve businesses across multiple industries, including retail, restaurants, and grocery stores.
• Examples include expanding a grocery store’s lunchtime clientele or increasing dinner traffic for quick-service restaurants.
• The platform’s interactive features enable brands to customize and evaluate trade zones, providing insights into how different strategies can impact performance.

4. Demonstrating the Power of Purview 2.0

• USIM offers clients the opportunity to test drive Purview 2.0, showcasing its potential to transform marketing strategies for retail-focused businesses.
• Through interactive demonstrations, clients can explore the platform’s capabilities and see how customized trade zones can lead to significant marketing gains.
• This hands-on experience allows clients to directly observe the benefits of tailored location-based marketing.

Purview 2.0 is revolutionizing location-based marketing by offering businesses the ability to create customized trade zones that maximize their marketing effectiveness. With advanced AI-driven insights and flexible features, Purview 2.0 enables companies across various industries to optimize their marketing strategies, drive growth, and achieve higher ROI. The platform’s unique approach sets it apart, making it a powerful tool for brands looking to enhance their presence in competitive markets.

Content at Scale, a leader in AI-powered content generation, is excited to announce its rebranding to BrandWell.

Content at Scale, a pioneer in AI-powered content generation, has rebranded to BrandWell, reflecting its evolution from a long-form SEO blog writer to a comprehensive brand growth platform. The rebrand signifies the platform's expanded capabilities, catering to businesses seeking efficiency and results without building an entire marketing team.

1. The Journey from Content at Scale to BrandWell

• Content at Scale was launched in 2021 to address marketers' challenges of scaling content and achieving strong SEO rankings.
• Initially known for its hands-off, AI-driven content creation, it was the first undetectable writer that produced high-quality content without human intervention.
• The platform’s evolution included adding keyword research, content intelligence, and generative AI, transitioning it into a full brand growth engine.

2. Reasons Behind the Rebrand

• As the platform expanded, its name no longer accurately represented its capabilities.
• The rebrand to BrandWell reflects its mission to go beyond content marketing, providing a suite of tools that fuel brand growth across multiple dimensions.
• According to Justin McGill, founder of BrandWell, the platform aims to drive real results by supporting tasks beyond traditional content marketing, such as filling CRMs and boosting subscriber bases.

3. Introducing BrandWell’s Advanced Tech Stacks

• RankWell: An enhanced version of the long-form AI writer with integrated keyword research, content intelligence, SEO and NLP analysis, image gallery, plagiarism checker, and auto-sync plugins for WordPress and Shopify.
  • RankWell excels in deep research by analyzing top-ranking content, social media, scholarly articles, and more, generating fully optimized long-form content using multiple LLMs.
• WriteWell: A suite for short-form and marketing copy, featuring over 40 AI agents trained for tasks such as creating LinkedIn posts and ebooks.
  • WriteWell also includes tools like an undetectable rewriter, real-time plagiarism checker, text summarizer, tone checker, and grammar editor.

4. New Features and Offerings

• Automatic Internal Linking: BrandWell builds a comprehensive knowledge graph of a brand, enabling deep internal linking and a robust backlink profile. It also identifies content gaps and keyword opportunities.
• Brand Publisher Network: Allows websites to earn natural, high-quality links through a co-op-based network of real brands, enhancing link-building strategies.
• Content Refresh and Rewrite: BrandWell’s automated website audits identify underperforming content, allowing editors to refresh or rewrite with a single click.

5. Future Developments and Commitment to Innovation

• Upcoming features include integration with Google Search Console for real-time insights into content performance.
• BrandWell will continue to innovate, adding more tools and features to support users in achieving their brand growth goals.
• Committed to staying at the forefront of AI and content marketing technology, BrandWell aims to provide the most advanced tools to empower content creators.

BrandWell’s transformation from Content at Scale represents a major leap in its offerings, evolving from a simple AI writing tool to a comprehensive brand growth platform. With advanced AI capabilities, robust content creation tools, and new features like automatic internal linking and a brand publisher network, BrandWell is setting a new standard in AI-powered brand growth. Its commitment to innovation ensures that marketers, publishers, and entrepreneurs have access to cutting-edge technology to drive their content marketing success.

The Microsoft SSPA and TX-RAMP Level 1 certifications are a testament to vFairs' commitment to ensuring compliance with rigorous data security and privacy standards.

vFairs, a leading event management platform, proudly announces two major achievements that demonstrate its commitment to data security, privacy, and compliance. By successfully passing the Microsoft SSPA audit and earning the TX-RAMP Level 1 Certification, vFairs reinforces its dedication to maintaining the highest standards of security for its clients.

1. Microsoft SSPA Certification

• vFairs has successfully passed the Microsoft Supplier Security & Privacy Assurance (SSPA) Program audit.
• This certification reaffirms vFairs’ status as a certified Microsoft Supplier for the upcoming year, highlighting its adherence to stringent security and privacy standards.
• The SSPA certification is a testament to vFairs’ ongoing commitment to protecting customer data and maintaining compliance with industry best practices.

2. TX-RAMP Level 1 Certification

• vFairs has also earned the Texas Risk and Authorization Management Program (TX-RAMP) Level 1 Certification for its cloud-based Event Management Platform.
• This certification recognizes vFairs’ compliance with rigorous state-level security requirements, ensuring robust data protection for all clients.
• TX-RAMP Level 1 Certification is crucial for businesses that work with state entities, showcasing vFairs’ ability to meet high standards in data handling and security.

3. Commitment to Security and Trust

• Achieving these certifications reflects vFairs’ relentless focus on providing a secure, reliable platform for event management.
• As a trusted partner for hosting critical events, vFairs continues to prioritize data security, offering peace of mind to clients who rely on its services.
• "These achievements reinforce our commitment to providing a secure and compliant platform that our customers can trust," said Muhammad Younas, CEO at vFairs.

vFairs’ recent certifications in Microsoft SSPA and TX-RAMP Level 1 demonstrate its unwavering commitment to data security and privacy. By meeting stringent compliance requirements, vFairs assures its clients of a trusted, secure platform for managing their most important events. These achievements underscore vFairs’ role as a leader in the event management industry, dedicated to upholding the highest standards in security and compliance.

Wondershare is excited to unveil PDFelement 11, the latest iteration of its leading PDF editing software. This release introduces significant enhancements, including advanced AI capabilities and seamless cloud-based collaboration, making PDFelement 11 a powerful tool for modern digital work environments. Designed to simplify workflows and boost productivity, PDFelement 11 sets a new standard for PDF management across multiple devices.

1. Advanced AI Capabilities

• PDFelement 11 introduces AI-driven features that allow users to compare, analyze, and extract information from multiple PDFs simultaneously.
• Integrated AI tools offer functionalities such as translation, grammar checking, and highlighting key information, enhancing the document editing experience.
• These AI enhancements are designed to streamline document management and reduce manual effort, making PDF handling more intuitive and efficient.

2. Professional Features for Enhanced Productivity

• New Microsoft Office plugins enable direct integration, allowing for smoother workflows between PDFelement and Office applications.
• The Read Aloud feature supports better accessibility and document review by reading text aloud, ideal for proofreading or multitasking.
• Improved scanned document quality and advanced compression technology help maintain file integrity while reducing sizes, making storage and sharing more manageable.

3. Seamless Cloud Integration

• PDFelement 11 offers cloud syncing across devices, ensuring that users can manage PDFs anytime, anywhere.
• Features include automatic storage of AI-processed files and synchronized signatures, facilitating easier document approval processes.
• Users can transfer files quickly via QR codes, which also track reading progress across different devices for uninterrupted workflow continuity.

4. A Step Forward in Digital Workflows

• PDFelement 11 is designed to meet the evolving demands of today's digital work environments by offering robust, intelligent PDF solutions.
• "PDFelement 11 represents a major leap forward in intelligent PDF solutions," says Sandra Huang, Senior PR Manager at Wondershare Technology. "Our goal is to provide a tool that fully supports today's dynamic digital workflows with enhanced AI capabilities and seamless cloud integration."

Wondershare’s PDFelement 11 is a game-changer in the realm of PDF management, bringing together cutting-edge AI functionalities and superior cloud integration. These enhancements cater to the needs of professionals seeking efficiency and flexibility in their digital document workflows. With PDFelement 11, Wondershare continues to set new benchmarks in delivering smart, user-centric PDF solutions.