Alex joins Blis from Samsung Ads; part of US growth acceleration

Blis, the geo-based advertising tech company, has appointed Alex Boras as President of its US operations. Based in New York, Boras brings over 20 years of experience in digital advertising, with a successful track record in scaling businesses at agencies and tech companies. His leadership marks a pivotal moment for Blis as it continues its expansion across the US market.

• Alex Boras' Appointment as President, US:

  • Alex Boras joins Blis from Samsung Ads, where he played a crucial role in scaling Samsung’s programmatic and platform operations, making it one of the largest CTV businesses.
  • With leadership experience at AOL, Yahoo!, and PubMatic, Boras brings deep knowledge of both the buy and sell sides of digital advertising.
  • He began his career managing investment teams at Ogilvy in New York and London, transitioning to advertising technology during its early days.
  • In his new role, Boras will focus on driving Blis' growth across the US, utilizing ID-less solutions to help advertisers reach key customers.

• Boras' Vision for Blis:

  • Boras expressed enthusiasm for joining Blis at a critical time, highlighting the importance of ID-less advertising solutions in the current digital ecosystem.
  • He aims to bring fresh ideas to clients and build on Blis' best-in-class platform by leveraging his unique perspective from both agency and technology company leadership.

• Greg Isbister’s Insight:

  • Greg Isbister, CEO of Blis, emphasized Boras’ valuable expertise in driving expansion, noting that his deep understanding of the industry makes him the perfect leader for the US team.
  • Isbister sees Boras’ leadership as essential to accelerating Blis’ US market expansion and strengthening its position as a leader in geo-based advertising.

• Supporting Leadership Growth:

  • Blis also strengthened its leadership team with the addition of Steve Tschosik as Vice President, Midwest.
  • Tschosik, formerly Senior Vice President of Sales at Eclipse Digital Media, has led sales teams at Clinch, Inmar Intelligence, and ValueClick Media.
  • His extensive experience in ad tech management will support Blis’ national growth strategy.

• Blis' US Expansion:

  • Blis has been operating in the US since 2016, with offices in key markets such as New York, Chicago, Dallas, Los Angeles, Atlanta, and Boston.
  • The company’s expansion continues, driven by its innovative approach to geo-based advertising and industry-leading solutions.

With Alex Boras leading the US team as President and Steve Tschosik joining as Vice President, Midwest, Blis is poised for continued growth in the competitive digital advertising landscape. The company’s focus on ID-less solutions and geo-based ad tech positions it for future success as it strengthens its presence across the US.