Seasoned sales leaders to drive revenue and expand partnerships

AdImpact, a leading advertising intelligence company, has bolstered its sales team with the strategic appointments of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. These hires come at a crucial time as the company continues to expand its footprint with a new SaaS-based TV advertising intelligence platform and aims to scale its political advertising partnerships.

• Doug Herber’s Role as Head of Partnerships:

  • Doug Herber, with vast experience in the advertising and marketing sectors, will shape AdImpact’s strategic partnership efforts and drive revenue growth.
  • He brings leadership experience from Vivvix, Kantar, and Nielsen Media Research.
  • Herber’s focus will be on building stronger partnerships in the TV advertising industry, helping to enhance AdImpact’s data solutions and SaaS platform offerings.

• Bruce Peltzer’s Role as Head of Partnerships, Political:

  • Bruce Peltzer will lead efforts to scale partnerships and foster innovation within AdImpact’s political business segment.
  • With extensive sales leadership experience from Fox Corporation, Viacom, and Paramount, Peltzer will play a pivotal role in navigating the high-spending political advertising landscape, where spending is expected to exceed $10.7 billion during the 2024 election cycle.

• Leadership Endorsement:

  • Don Norton, GM of AdImpact, emphasized Herber’s role in strengthening partnerships with TV industry leaders, enhancing the company's platform to keep clients competitive.
  • John Link, VP of Sales at AdImpact, highlighted Peltzer’s strategic position in growing AdImpact’s political business during this record-breaking election season.

• Additional Leadership Support:

  • To support this growing leadership team, AdImpact also appointed Kyle Henke as Senior Account Executive, Data Solutions.
  • Henke, with experience from RobotLAB and TEGNA, will be integral in managing data solutions for clients across industries.

AdImpact’s leadership appointments reflect its commitment to scaling its advertising intelligence platform and political business. With Doug Herber and Bruce Peltzer at the helm, the company is poised for continued growth in the TV and political advertising sectors, while delivering cutting-edge solutions to its clients.