Seasoned Industry Specialists Appointed as Managing Director, Business Directors, and Account Director

Billups, the leading independent Out-of-Home (OOH) managed services agency, has announced the appointment of four senior leaders to bolster growth in key regions, including Australia and New Zealand (ANZ), Europe, and the Middle East. These appointments come at a time of remarkable growth, including 123% revenue increase over the past three years and the acquisition of four OOH agencies worldwide.

• Leadership Appointments in Middle East & ANZ:

  • David Hawkins named Managing Director, Middle East; formerly with JCDecaux, he brings extensive OOH media industry expertise and will lead operations from Dubai.
  • Wissam El Rayess, also from JCDecaux, appointed Business Director, Middle East. He will focus on business development and client relations in the region, based in Dubai.
  • Nicci Loudon, formerly at Talon Outdoor, is appointed Business Director, ANZ, to oversee regional growth from Melbourne.
  • Kirstie Caldwell takes on the role of Account Director, ANZ, focusing on client engagement and campaign performance. She will operate from Sydney.

• Strategic Expansion and Growth:

  • The appointments reflect Billups' global expansion strategy, marked by recent acquisitions and a 123% revenue growth in the past three years.
  • Hawkins and El Rayess will report to James McEwan, CEO of EMEA, while Loudon and Caldwell will report to Ben Milne, CEO of APAC.

• Leadership Insights and Vision:

  • David Krupp, Global CEO of Billups, emphasized that these leaders bring valuable expertise and will help make OOH advertising more accessible and measurable across international markets.
  • David Hawkins, Managing Director of the Middle East, highlighted the opportunity to elevate the region’s OOH potential through advanced technology and programmatic analytics.
  • Nicci Loudon, Business Director of ANZ, expressed excitement about leveraging her local and global experience to foster a collaborative culture in the dynamic OOH sector.

With these strategic appointments, Billups is well-positioned to expand its global footprint and offer consistent, high-quality OOH services across the Middle East, ANZ, and Europe. The leadership team’s experience will drive growth and client value through data-driven, technology-enabled solutions, ensuring Billups continues to be a leader in the evolving OOH landscape.