New Roles Create More Opportunities to Enhance Digital Advertising Outcomes and Experiences with AI

Yieldmo, a leader in enhancing digital ad experiences using creative tech and AI, has strengthened its strategic leadership team with two key appointments. Eddie Ishak joins as Senior Vice President, Experience Design and Development, while long-time Yieldmo executive Dan Contento has been promoted to Chief Commercial Officer (CCO). These leadership moves aim to further Yieldmo's innovation in AI-driven advertising solutions.

• Dan Contento Appointed Chief Commercial Officer:

  • Dan Contento, a Yieldmo veteran with nearly 12 years at the company, has been promoted to Chief Commercial Officer.
  • In his previous roles, he successfully led sales, operations, and business development initiatives, including Global Platform Development for Yieldmo’s Programmatic Marketplace.
  • As CCO, Contento will oversee Yieldmo's global commercial strategy, manage key brand partnerships, and lead agency development.
  • He will also drive the company’s international expansion efforts, positioning Yieldmo for continued growth in global markets.

• Eddie Ishak Joins as Senior VP, Experience Design and Development:

  • Eddie Ishak, with over 20 years of experience across adtech, fintech, and banking, takes on the role of SVP of Experience Design and Development.
  • He holds a Ph.D. in Computer Science from Columbia University, specializing in Human-Computer Interaction, and has a deep understanding of user experience design.
  • Ishak will focus on leveraging AI to transform first-party data into actionable insights, driving innovation and enhancing user experiences within Yieldmo’s platform.
  • His role aligns with Yieldmo’s broader mission to create human-centric ad experiences that optimize campaign performance for brands and agencies.

• Leadership and Vision:

  • Mike Yavonditte, CEO and co-founder of Yieldmo, praised Contento’s strategic contributions to the company's growth over the past decade.
  • Teddy Jawde, Chief Product Officer and co-founder of Yieldmo, highlighted Ishak’s vision for creating ad experiences that balance user satisfaction and innovative technology.
  • Both leaders believe these appointments will be instrumental in achieving Yieldmo’s goals of optimizing digital advertising through AI and furthering its international reach.

Yieldmo’s strategic leadership expansion underscores its commitment to advancing digital ad experiences using AI-driven solutions. With Dan Contento leading global commercial efforts and Eddie Ishak spearheading design innovation, Yieldmo is well-positioned to continue shaping the future of adtech. These appointments reflect the company’s focus on delivering impactful, user-centered advertising experiences on a global scale.