Quickplay, a leader in cloud transformations for OTT experiences for Pay TV, Telcos, and MVPDs, has announced strategic leadership expansions aimed at fueling growth and enhancing its media and technology expertise. These moves are expected to accelerate customer deployments and drive expansion across EMEA and globally.

Key Leadership Appointments

• Prabu Chelladurai: Promoted to Managing Director, EMEA - Platform Solutions & Delivery, Chelladurai will lead Quickplay's teams in establishing, scaling, and optimizing key functions to ensure exceptional service quality for clients. He will work closely with Wim Ponnet, President of EMEA, and other global leads. Prabu will be speaking at IBC 2024 on "Market Success With Multiple Monetisation Models" on September 14 at CE Stage Hall 5 (5.A28).

• Sean Lynch: Joining as Director of Business Development, Lynch brings extensive experience from his previous roles at HBO, including launching a cloud evaluation program with Amazon and overseeing app expansion across LATAM and Europe. At Quickplay, Lynch will lead strategic partnerships with cloud providers and the ISV ecosystem, identify growth opportunities, and develop go-to-market strategies to enhance reach and deliver innovative solutions.

• Adam Mitchell: Hired as Global Head of Customer Success & Analytics, Mitchell comes from McKinsey & Co., where he advised senior executives on customer success and digital transformations. His background includes co-founding Blockparty and serving as Senior Director of Digital at News Corp. At Quickplay, Mitchell will scale customer success capabilities, focusing on trust-based relationships and delivering exceptional service through insights and analytics.

CEO's Statement

Andre Christensen, CEO and co-founder of Quickplay, expressed enthusiasm for the new leadership team, stating, "Our ability to deliver faster, more adaptable solutions has generated strong momentum for our cloud-native, open-architecture platform. With Prabu Chelladurai, Sean Lynch, and Adam Mitchell on board, we're set to accelerate our customers' success and drive substantial growth."

Quickplay's strategic leadership expansions reflect its commitment to enhancing the customer journey and scaling its platform solutions. With experienced leaders now in critical roles, Quickplay is well-positioned to drive significant growth and continue delivering cutting-edge solutions for its global client base.

OpenX Technologies, Inc., a leading omnichannel supply-side platform, has announced the promotion of Matt Sattel to Chief Revenue Officer (CRO). In his new role, Sattel will oversee strategic partnerships and revenue operations while continuing to lead the buyer development team, driving OpenX’s growth and innovation in the programmatic advertising space.

Matt Sattel's Contributions and Experience

• Leadership in Buyer Development: Sattel has played a pivotal role in evolving OpenX’s exchange to cater to unique buyer needs, establishing the company as a leader in supply-side curation. He was key in the development of buy-side advertising products and innovations like TV by OpenX and the default removal of MFA from deals.
• Career Growth at OpenX: Sattel joined OpenX as VP of Sales and Partnerships, quickly advancing to SVP, Global Buyer Development, where he grew the team by 5x. His strategic focus on co-innovation with major buyers has significantly contributed to OpenX’s market position.
• Industry Expertise: With over a decade of experience, Sattel has held senior roles at companies including MiQ, Samba TV, Speakr, and xAd, Inc., earning recognition as a thought leader in programmatic buying.

CEO’s Statement

John Gentry, CEO of OpenX, praised Sattel’s leadership, stating, "Matt has built an impressive buyer development team from both a commercial and a solutions perspective. His focus on co-innovation with our largest buyers has significantly fueled our growth, and I’m pleased to see him take on this new role in the C-suite. Matt’s strong leadership, both within his team and at the executive level, makes him ideal for this role."

Sattel’s Vision as CRO

As CRO, Sattel aims to continue expanding OpenX’s differentiated product offerings, grow revenue, and foster a collaborative culture within his teams. Sattel expressed pride in the team and culture built at OpenX, stating, "OpenX’s position as a leader in innovation allows us to deliver tremendous value to buyers, and I’m looking forward to continuing to drive success for our partners in this role and well into the future."

Matt Sattel’s promotion to Chief Revenue Officer underscores OpenX’s commitment to driving innovation and growth in the programmatic advertising landscape. With his extensive experience and proven leadership, Sattel is poised to further strengthen OpenX’s market position and enhance its value to partners.

CreatorIQ, the leading enterprise influencer marketing platform for global brands and agencies, has announced the appointment of Brit Starr as Chief Marketing Officer (CMO). In her new role, Starr will oversee brand strategy, product positioning, and growth marketing to support the platform’s extensive global customer base of brands and agencies aiming to scale their creator marketing efforts.

Brit Starr’s Background and Experience

• Leadership at CreatorIQ and Tribe Dynamics: Starr brings over 15 years of experience, including key roles at Tribe Dynamics, where she served as SVP of Revenue and SVP of Marketing before its acquisition by CreatorIQ in 2021. As an early member of Tribe Dynamics, Starr has been a prominent leader in the creator economy for more than eight years.
• Vision for CreatorIQ: As CMO, Starr will continue to lead CreatorIQ’s marketing efforts, including events, communications, content, brand and creative, product marketing, and performance marketing. She will collaborate closely with the executive team to ensure CreatorIQ delivers innovative solutions that align with the evolving needs of its growing customer base.

CEO’s Statement

Chris Harrington, CEO of CreatorIQ, praised Starr's leadership, stating, "Brit has been a highly valuable partner who leads with authenticity and accountability. I am honored to recognize her impact and elevate her to this expanded leadership role. Under Brit's leadership, our Marketing team has been instrumental in scaling CreatorIQ into an industry-leading, global company that puts creators at the heart of marketing."

Starr’s Vision as CMO

Starr expressed enthusiasm for her new role, stating, "I am incredibly honored and excited to take on this expanded role at CreatorIQ. With accelerating technological advancements, combined with the renewed importance of authenticity and human connection, CreatorIQ and the industry are at an inflection point. I have never been more confident that creator marketing is the future of marketing."

Recent Developments at CreatorIQ

• Strategic Hires and Partnerships: CreatorIQ has made significant hires and strategic partnerships to bolster its role in the marketing ecosystem, including the appointment of SaaS veteran Chris Harrington as CEO. The company has also partnered with Snap Inc. to manage and measure creators through the CreatorIQ platform and collaborated with TikTok to produce an industry-first report on top-performing brands.
• Upcoming Event: CreatorIQ executives, including Starr and Harrington, will speak at the annual CreatorIQ Connect conference on October 10 in Los Angeles, featuring notable brands and agencies such as Paramount, Gap, AT&T, Unilever, and Edelman.

Brit Starr's appointment as Chief Marketing Officer marks a significant step for CreatorIQ as it continues to lead the evolution of the creator economy. With her extensive experience and visionary leadership, Starr is poised to drive CreatorIQ’s marketing strategy and reinforce its position as a leader in the influencer marketing space.

Vimeo, a leading video experience platform for creators and enterprises, has announced the appointment of technology veteran Robert ("Bob") Petrocelli as Chief Product & Technology Officer, effective September 9, 2024. Petrocelli will oversee Vimeo's global product and engineering teams, driving technology innovation and enhancing video experiences for businesses, creators, and professionals worldwide.

Bob Petrocelli’s Background and Experience

• Extensive Leadership in Technology: Petrocelli brings over 35 years of experience in technology and product leadership. Prior to joining Vimeo, he served as Chief Technology Officer at Pluralsight, and previously held CTO roles at Intelerad Medical Systems and Datto, where he was instrumental in the strategy leading to Datto’s IPO on the NYSE. Earlier, Bob founded GreenBytes, which was acquired by Oracle in 2014, and co-founded Heartlab, acquired by Agfa-Gevaert in 2005.
• Educational Background: Petrocelli holds a Bachelor of Science in Physics and a Master of Science in Computer Science from the University of Rhode Island, where he was also an Office of Naval Research Undergraduate Fellow in Physical Oceanography.

CEO’s Statement

Philip Moyer, CEO of Vimeo, expressed confidence in Petrocelli’s appointment, stating, "As we ramp up investment in innovation and continue positioning Vimeo to power the future of video, bolstering our technology leadership is key. Bringing Bob onboard as Chief Product and Technology Officer will be instrumental as we double down on strategy execution. Bob’s extensive experience in product leadership and his deep understanding of AI technology align perfectly with our vision of driving continuous growth and delivering exceptional value to our customers."

Petrocelli’s Vision for Vimeo

Petrocelli expressed his enthusiasm for joining Vimeo, stating, "I’m excited to join the strong team of Vimeans shaping the future of video technology, especially as we explore the remarkable opportunities sitting at the intersection of video and AI. The storytelling power of video can shape the way we teach, learn, communicate and collaborate. It has the power to help build connections, yet its development as a transformative tool has stagnated. I believe we are at an inflection point in machine learning and data science where we can classify and transform the meaning in video in ways that provide measurable benefits to organizations and individuals alike."

Bob Petrocelli’s appointment as Chief Product & Technology Officer marks a pivotal moment for Vimeo as it intensifies its focus on innovation and strategic growth. With Petrocelli's extensive experience and visionary approach, Vimeo is well-positioned to advance the future of video technology and deliver enhanced value to its global customer base.

Similarweb Ltd., a leading digital market intelligence company, announced the appointment of Lisa Campbell and Barak Eilam to its Board of Directors, following strong support from shareholders at the recent general meeting. Both Campbell and Eilam bring extensive experience in scaling and leading successful SaaS and technology companies, further enhancing Similarweb’s strategic growth and leadership in the industry.

Background and Experience of New Board Members

• Lisa Campbell: With over two decades of experience in business strategy and marketing, Campbell most recently served as Chief Marketing Officer at OneTrust, where she played a pivotal role in expanding the company’s market presence and brand recognition. Prior to OneTrust, she was the Chief Marketing Officer at Autodesk, Inc. Campbell’s expertise in managing global eCommerce, industry strategy, and marketing across various sectors makes her a valuable asset to Similarweb’s board. She also serves on the board of Dropbox Inc. (NASDAQ: DBX), contributing her insights to the Audit, Nomination, and Governance committees.

• Barak Eilam: As the current CEO of NICE Ltd. (NASDAQ: NICE), Eilam brings a wealth of experience in executive management and business development. Under his leadership, NICE has achieved significant global expansion and innovation, particularly in customer experience and data analytics. Eilam has a strong background in sales, product management, and technology, having previously led NICE’s American division and founded its Interaction Analytics Global Business Unit. His expertise in driving strategic initiatives and leading high-performing teams will be instrumental as Similarweb continues to solidify its position as a global leader in digital intelligence.

CEO’s Statement

Or Offer, Co-Founder and CEO of Similarweb, expressed his excitement about the new board members, stating, "I am thrilled to welcome Lisa and Barak to our Board of Directors. They each bring extensive experience in growing and scaling software companies, and a deep understanding of business strategy and technology that align perfectly with Similarweb’s vision for the future. The recent additions to our Board, including Kipp Bodnar, CMO of HubSpot, reflect our commitment to investing in top-tier leadership, as part of our broader strategic efforts to become the world’s leading digital data company. I am confident that Barak, Lisa, and Kipp’s insights and guidance will contribute to our ongoing success and innovation, as we continue our mission to empower businesses with unparalleled digital intelligence."

Strategic Vision

Or Offer highlighted the importance of the new appointments, adding, “Lisa and Barak’s impressive track records in driving growth and navigating the complexities of the technology sector make them exceptional additions to our board. Their guidance will be instrumental as we continue to execute on our strategic priorities and deliver value to our shareholders.”

The addition of Lisa Campbell and Barak Eilam to Similarweb’s Board of Directors marks a significant step in the company's ongoing efforts to enhance its strategic growth and leadership. Their combined expertise in scaling software companies, business strategy, and technology will be crucial as Similarweb continues to empower businesses worldwide with cutting-edge digital intelligence.

WP Engine, a global leader in web enablement and premium WordPress solutions, announced the appointment of Samuel ("Sam") Monti as Chief Financial Officer. In his new role, Monti will oversee WP Engine's financial operations, including corporate development, accounting, tax, treasury, financial reporting, and analysis, guiding the company’s financial strategy and growth.

Samuel Monti's Background and Experience

• Extensive Experience: With over 30 years in public and private equity, Monti has a proven track record of driving financial growth and sustainability for technology companies. He has held executive leadership roles at two Fortune 500 companies, managing global accounting, finance, and operations.

• Key Achievements:

  • Most recently served as CEO at Crownpeak, where he was instrumental in rebuilding the go-to-market (GTM) organization and establishing a scalable, sustainable cash profile.
  • Led significant transactions, including the sale of Mitratech to HgCapital and the merger of Spredfast and Lithium Technologies.
  • As CFO of Epicor, Monti led a strategic growth transformation that resulted in a 2.5x increase in the company’s revenue growth rate, contributing to its valuation exceeding $7 billion.

Statements from Leadership

• Heather Brunner, Chairwoman and CEO of WP Engine: "Sam is a highly accomplished executive whose strategic acumen and proven track record of building sustainable growth is a huge asset to our leadership team as we continue to scale our operations globally. We’re thrilled to have Sam join WP Engine in our mission to deliver unparalleled WordPress solutions to our customers."

• Samuel Monti, CFO of WP Engine: "I’m excited to be part of WP Engine’s values-driven team that inspires excellence at all levels and propels the company's place as a leader in the web enablement space. I look forward to working with this talented team and enhancing the financial strategies to drive long-term success and give customers confidence online."

Monti’s Vision for WP Engine

At WP Engine, Monti aims to ensure the company’s continued strong financial health while supporting its strategic growth initiatives. His expertise in financial planning and performance management will be pivotal as WP Engine expands its global presence and enhances its product offerings to meet the evolving needs of WordPress users.

Educational Background

Monti holds an MBA from The Weatherhead School of Management at Case Western Reserve University and a BS in Accounting from Miami University.

Samuel Monti's appointment as CFO marks a significant addition to WP Engine's executive team. His leadership and financial expertise are expected to drive WP Engine’s ongoing global expansion and fortify its position as a leader in the web enablement space.

DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has achieved ISO 27701 certification, the first international privacy standard that offers a certification path for organizations to demonstrate robust privacy systems and controls. This certification builds on DV’s existing ISO 27001 certification, achieved in October 2022, and reinforces DV’s commitment to being a trusted partner in the digital media industry.

About ISO 27701 Certification

• Foundation of ISO 27001: ISO 27701 extends the scope of ISO 27001 by specifically focusing on Privacy Information Management Systems (PIMS). It sets requirements and guidelines for establishing, implementing, maintaining, and continually improving PIMS within the context of the organization’s overall Information Security Management System (ISMS).

• Validation of Privacy Compliance Program: The certification confirms the quality and maturity of DV’s privacy compliance program, ensuring alignment with global privacy standards and demonstrating the company’s dedication to safeguarding personal data.

Key Benefits of DV’s ISO 27001 + ISO 27701 Certification

• Enhanced Information Security: Provides a structured framework for responsibilities and business processes that ensure comprehensive information security across the organization.

• Privacy Compliance: Helps DV maintain compliance with major global privacy regulations such as GDPR and CCPA, showcasing a commitment to upholding stringent privacy standards.

• Risk Reduction: Strengthens DV’s existing ISMS to reduce privacy risks to individuals and the organization, enhancing overall security and data protection.

• Market Differentiation: Positions DV as a market leader in privacy and security, making it a preferred vendor for top-tier platforms, publishers, and advertisers worldwide.

Statements from DV Leadership

• Beatrice Botti, Chief Privacy Officer at DoubleVerify: "Achieving the ISO 27701 certification is a significant milestone that highlights DoubleVerify’s steadfast commitment to privacy, security, and compliance. This certification is a testament to the robust systems we have in place to ensure compliance with global privacy regulations. It provides our customers, external stakeholders, and internal teams with the assurance that we are operating at the highest standards of privacy protection. By extending our existing ISO 27001 certification, we are reinforcing our role as a leader in safeguarding personal data within the digital media industry."

DoubleVerify’s ISO 27701 certification reinforces its reputation for excellence in privacy and security practices, providing best-in-class services to clients and stakeholders. This achievement strengthens DV’s position as a leader in the digital media industry, offering confidence to clients that their data is managed with the highest levels of security and privacy standards.

appyReward, a leading digital rewards platform, is thrilled to announce its latest integration with Formstack, a top online form and survey builder. This integration allows businesses to automate the distribution of digital rewards, such as Tango Reward Links, Amazon Gift Cards, and prepaid Visa and Mastercard options, upon the completion of forms or surveys.

Key Features of the Formstack Integration

• Automated Reward Delivery: Streamlines the reward process by automatically sending digital rewards to participants once they complete a form or survey, removing the need for manual intervention.
• Diverse Reward Options: Provides a variety of incentives, including Tango Reward Links, Amazon Gift Cards, and prepaid Visa and Mastercard, to cater to different preferences.
• Seamless Integration: Easily integrates appyReward with Formstack, enhancing existing workflows and making reward distribution efficient.

Benefits for Users

• Increased Participation: Incorporating incentives directly into forms and surveys encourages higher participation rates and boosts engagement.
• Enhanced Engagement: Whether used for customer feedback, employee surveys, or lead generation, the automated reward process helps strengthen relationships with participants.
• Efficient Workflow: Businesses can focus on core activities while appyReward handles the reward distribution, making the process smooth and efficient.

Statements from Leadership

• Michel de Amorim, CTO of appyReward and European Regional CEO: "The integration with Formstack perfectly aligns with our mission to streamline the digital rewards process. By automating incentive delivery, businesses using Formstack can focus on what truly matters—strengthening engagement with their customers and employees."

The integration of appyReward with Formstack further demonstrates appyReward’s commitment to innovative solutions that address the evolving needs of businesses worldwide. Notable clients like BlackRock, NetApp, the University of Wisconsin, The College of New Jersey, and Alfasigma have already benefited from appyReward's advanced digital rewards platform.