Advanced offering brings unparalleled monetization and streaming capabilities across CTV and OLV for broadcasters, publishers, and advertisers

JW Player (JWP), a premier video streaming and data insights platform, has announced its merger with Connatix, a leading solution for video delivery and monetization. This strategic alliance forms JWP Connatix, establishing the industry's most comprehensive independent video technology and monetization platform for broadcasters, publishers, and advertisers.

The Context of the Merger

• Transformational Changes in Digital Video:

  • The digital video landscape is rapidly evolving as consumers increasingly opt for Connected TV (CTV) and streaming services, leading to significant shifts in global advertising expenditure.
  • By 2024, global CTV ad revenue is expected to exceed $30 billion, with the top ten streaming services approaching 1 billion subscribers.

• Adapting to Viewer Expectations:

  • Publishers, broadcasters, and advertisers must innovate their video strategies to align with changing viewer habits and business requirements.

Statements from Leadership

• David Kashak, Co-founder and CEO of Connatix:

  • Emphasized the need for media companies to adopt innovative solutions for audience engagement and revenue optimization across diverse monetization models, including advertising, subscriptions, and commerce.
  • Highlighted that JWP Connatix is positioned to meet these demands by leveraging premium video technology and monetization experiences.

• Dave Otten, CEO and Co-Founder of JWP:

  • Expressed enthusiasm about the merger, noting that the complementary strengths of both companies will enhance their market offering.
  • Stressed the importance of combining their teams' expertise to shape the future of digital video.

Key Benefits of JWP Connatix

• Global Reach and Reliable Scale:

  • Streams 7 billion minutes of video-on-demand (VOD) and live content to over 1 billion unique users across all screens globally.

• Hybrid Monetization Models:

  • Supports diverse business models—subscription, advertising, and e-commerce—leveraging insights from content and audience data to maximize revenue.

• Unique Insights for Optimized Outcomes:

  • Utilizes AI to analyze trillions of contextual, consumption, and monetization data signals, enhancing audience engagement with targeted content and ads.

• Single End-to-End Platform for OLV and CTV:

  • Provides a streamlined video management platform that enables various monetization opportunities across content, commerce, and creative endeavors.

Future Outlook

• Leadership Structure:

  • Following the merger, Dave Otten will serve as CEO of the newly formed company, while David Kashak will take on the role of Chairman.

• Headquarters and Offices:

  • JWP Connatix will be headquartered in New York City, with additional offices in London, Cluj-Napoca, Eindhoven, Skopje, and Tel Aviv.

The merger of JW Player and Connatix to form JWP Connatix heralds a new era in digital video technology. By unifying their strengths, the combined company is poised to enhance the video experience for broadcasters, publishers, and advertisers, ultimately reshaping the future of the digital video landscape.