Advertible, the leading native-as-a-service platform, has announced a significant leadership transition with the appointment of Co-Founder and COO Priti Ohri as its new Chief Executive Officer. This change marks a pivotal moment in Advertible's journey toward redefining native advertising within the programmatic ecosystem.

• New Leadership: Priti Ohri succeeds Tom Anderson, who played a crucial role in launching Advertible’s innovative platform and establishing key partnerships with Tier 1 Supply-Side Platforms (SSPs).
• Industry Recognition: During Anderson's tenure, Advertible received an honorable mention for “Best Industry Startup” at the 2024 AdExchanger Awards.
• Priti Ohri's Background:
  • Over 20 years of experience in adtech, media, and retail.
  • Recognized as one of the Top Women in Media and Ad Tech by Ad Monsters & AdExchanger.
  • Co-founded DesiUS, a community for South Asians in adtech, promoting diversity and opportunity in the industry.

Priti Ohri's Vision for Advertible

• Gratitude for Leadership: Ohri expressed her appreciation for Tom Anderson's contributions in steering Advertible to its current position.
• Evolving Native Advertising: Ohri emphasizes the rapid evolution of native advertising and Advertible’s unique position to lead this transformation.
• Focus on Innovation: With a commitment to delivering impactful results, Ohri plans to push boundaries and enhance the platform's capabilities.

Advertible’s Native-as-a-Service Platform

• Meeting Demand: The platform is designed to address the increasing demand for native advertising, which offers higher engagement and profitability than traditional formats.
• Cutting-Edge Tools: Incorporating AI-driven placement design, Advertible empowers SSPs to unlock new revenue streams and optimize ad performance.

Commitment to the Future

• Navigating Change: This leadership change highlights Advertible's commitment to innovation, especially as the digital advertising landscape moves towards a cookieless future.
• Positioned for Growth: Under Ohri's leadership, Advertible is set to lead the next phase of innovation in native ads, ensuring that SSPs of all sizes can seize emerging growth opportunities.

Priti Ohri's appointment as CEO of Advertible marks a transformative moment for the company and the native advertising industry. With her extensive experience and visionary approach, Advertible is well-positioned to continue its trajectory of success and innovation, adapting to the evolving needs of the digital advertising ecosystem.