With this acquisition, HubSpot expands commerce capabilities for subscription billing and quote-to-cash automation to help customers close deals faster

HubSpot, Inc., the customer platform designed for scaling businesses, has announced a definitive agreement to acquire Cacheflow, a leading B2B subscription billing management and configure, price, quote (CPQ) solution. This strategic acquisition aims to enhance HubSpot's Commerce Hub by integrating robust subscription billing management and CPQ tools.

Strengthening Commerce Hub

Since launching Commerce Hub in 2023, HubSpot has processed over $1 billion in Gross Merchandise Value (GMV). The addition of Cacheflow will further enhance the Commerce Hub, particularly improving the customer experience in the buying process. This acquisition is expected to simplify the quote-to-cash process and accelerate revenue collection, making HubSpot's commerce offerings more accessible to a broader range of businesses.

Yamini Rangan, CEO of HubSpot, stated, "We've seen strong year-over-year growth with Commerce Hub, which gives our customers an easy way to manage payments and unify their customer and transaction data. With Cacheflow, we're doubling down on our vision for commerce by addressing two important areas of the buying experience: subscription billing and configure, price, quote (CPQ). Cacheflow is a leader in this space and has helped companies automate the purchase process to capture revenue faster. We're excited about the impact they will have on customers of Commerce Hub."

Cacheflow’s Innovative Solutions

Cacheflow simplifies B2B software selling and buying through its billing and subscription management solutions. Their user-friendly, connected platform automates the SaaS sales flow process without the need for coding. Customers can easily configure quotes, close deals with interactive links, and manage upsells and renewals.

Sarika Garg, Co-Founder of Cacheflow, remarked, “We made it our mission to reimagine the old CPQ and billing space, helping businesses automate revenue management, shorten the sales cycle, and get paid fast. We believe deeply in the power of our solution and are thrilled to join HubSpot and the Commerce Hub team.”

Future Outlook

Upon completion of the transaction, Cacheflow will operate as a wholly owned subsidiary of HubSpot, further solidifying HubSpot's commitment to enhancing its commerce offerings.

Forward-looking statements: This press release includes certain “forward-looking statements” as defined by the Private Securities Litigation Reform Act of 1995. These statements reflect HubSpot's current views regarding plans, intentions, expectations, strategies, and prospects. Actual results may vary significantly due to various risks and factors, including those outlined in HubSpot's SEC filings. HubSpot assumes no obligation to update any forward-looking statements as new information becomes available.