Continues global launch of Smart Holdout Groups, its patent-pending measurement solution, to help marketers get the full picture of omnichannel campaign impact

Blis, the leader in geo-powered advertising technology, has announced the global release of its innovative measurement solution, Smart Holdout Groups. This patent-pending, privacy-first framework connects reporting across previously siloed channels, such as Digital Out of Home (DOOH), Audio, and Connected TV (CTV). Marketers can now assess omnichannel campaign impact more effectively, moving beyond disconnected metrics to what truly matters.

• Industry Recognition:

  • Already being utilized by brands like Bloomingdale's and UKTV Play.
  • Shortlisted for multiple awards, including two Digiday Technology Awards for Best Measurement Solution and a Mediapost OMMA Award.
  • Nominations for The Drum Awards, highlighting campaigns with DC Lottery and UKTV Play.

• Innovative Measurement Framework:

  • Designed to address traditional measurement challenges in a privacy-centric environment.
  • Developed without relying on cookies or IDs, ensuring compliance with consumer preferences.

• User Testimonials:

  • Amy Fox, Chief Product Officer: Highlights Blis’ commitment to solving measurement issues in an evolving landscape, emphasizing that traditional measurement approaches are outdated.
  • Hamid Habib, MD of Havas Entertainment UK: Praises Smart Holdout Groups for providing accurate, insightful measurements that can enhance planning and media mix modeling.

How Smart Holdout Groups Works

• Cookie-Free Measurement:

  • Enables marketers to measure critical outcomes such as sales lift, store visit lift, and brand lift across all programmatic channels.
  • Moves beyond proxy metrics, offering a clear view of advertising effectiveness.

• Geo-Based A/B Testing:

  • Automatically creates statistically robust A/B holdout groups based on zip code or postal district.
  • Utilizes machine learning to ensure both exposed and controlled groups contain similar audience profiles.

• Granular Geographic Approach:

  • Unlike traditional methods that rely on larger geographic areas, Smart Holdout Groups provides more precise audience comparisons.
  • Offers advertisers enhanced accuracy with zip code-level analysis, avoiding skewed results caused by differing behaviors in broader regions.

Blis' Growth Acceleration

• Leadership Expansion:
  • The launch comes as Blis experiences growth, appointing ad-tech veteran Alex Boras as US President and Steve Tschosik as Regional Vice President for the Midwest.
• Record Growth in the UK:
  • Achieved a remarkable 90% year-on-year revenue growth and over 20% increase in team size in the region.

The introduction of Smart Holdout Groups by Blis represents a significant advancement in omnichannel measurement, empowering marketers to gain accurate insights into their campaigns while adhering to privacy standards. With innovative technology and a strong leadership team, Blis is well-equipped to navigate the evolving advertising landscape and drive future growth.