International Data Corporation (IDC) has launched IDC Velocity for Sales, a pioneering SaaS platform designed to empower Sales and Revenue Operations teams. This innovative platform enables users to develop winning territory and account plans using a unified source of trusted market, competitive, and buyer data.

IDC Velocity for Sales: Revolutionizing Sales Planning

1. Enhanced Planning and Targeting

   • Growth Acceleration: IDC Velocity for Sales helps sales professionals accelerate growth by providing improved planning and targeting, addressing unmet needs in strategic sales planning.

2. Accurate Data Integration

   • Reliable Insights: By leveraging decades of tech market intelligence, the platform provides accurate data from various sources, reducing reliance on disparate and unreliable market intelligence.

3. Market Segmentation and Account Scoring

   • Precise Assessments: Users can build targeted market assessments and account segmentations aligned with their Ideal Customer Profile (ICP), utilizing IDC’s global data across 100+ technology markets and 48 countries.

4. Dynamic Views and Opportunity Identification

   • ICP Evaluation: Evaluate ICP assumptions with views into Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).
   • Adjacent Market Exploration: Identify opportunities in adjacent markets by exploring industry and regional variations of their ICP.

5. AI-Powered Recommendations

   • Improved Win Rates: Benefit from AI-powered scored recommendations for individual accounts, enhancing win rates and competitive positioning.

6. Competitive Benchmarking and Sales Agility

   • Competitive Insights: Understand competitive dynamics to benchmark against competitors and identify immediate opportunities.
   • Adaptability: Align account-based marketing (ABM) strategies and adapt to new product launches.

7. User-Friendly Platform

   • Growth and Adaptation: Work within a dynamic SaaS platform that evolves with new features and functionality, catering to growing business needs.

Quotes and Statements

Samantha Miller, Senior Vice President and General Manager at IDC, highlights, “IDC Velocity for Sales helps sales professionals accelerate growth and gain share through improved planning and targeting, solving what has been an unmet need in the strategic sales planning process.”

Eric Prothero, Senior Vice President, Data & Analytics at IDC, adds, “With the launch of IDC Velocity for Sales, we are expanding the utility of IDC data and turning sales planning activities into a strategic advantage by delivering the IT industry’s most reliable data in a purpose-built platform.”

IDC Velocity for Sales represents a significant advancement in sales planning and execution, offering sales teams a unified platform for data-driven decision-making and strategic growth. By integrating IDC's extensive market intelligence, the platform enhances the ability to plan, target, and execute with precision.

pharosIQ continues to make waves in the marketing technology space, recently winning ‘Best Content Marketing Platform’ at the 2024 Digiday Technology Awards. This prestigious recognition highlights the company’s groundbreaking contributions to marketing intelligence and automation, reinforcing its leadership in the rapidly evolving Martech industry.

1. Recognition at the Digiday Technology Awards

• The 2024 Digiday Technology Awards celebrates trailblazers in the tech industry.
• Previous winners include influential brands such as Adobe, SoundCloud, Disney, and Spectrum.
• pharosIQ’s award as ‘Best Content Marketing Platform’ underlines its role in transforming the industry through cutting-edge solutions.

2. Driving Innovation with atlasIQ

• pharosIQ’s atlasIQ platform provides exclusive, proprietary contact-level intent data, giving businesses deep insights into high-value first-party audiences.
• By analyzing over 13 million monthly down-funnel content interactions, the platform helps businesses optimize content performance and improve prospect engagement.
• atlasIQ leverages data from 800,000 B2B decision-makers, enabling precise targeting of buyers with the highest purchase potential.

3. Industry Leadership and Future Impact

• According to Michael McGoldrick, VP of Marketing at pharosIQ:
  • “Being named a winner at the Digiday Technology Awards validates our commitment to empowering businesses with data-driven insights to thrive in a competitive digital landscape.”
• This award marks another milestone in pharosIQ’s journey as a top-tier Martech leader, solidifying its forward-thinking approach to B2B sales and marketing technology.
  
  

pharosIQ’s win at the 2024 Digiday Technology Awards for ‘Best Content Marketing Platform’ is a testament to its innovation in Martech. With its powerful atlasIQ platform, pharosIQ continues to set new benchmarks in marketing intelligence, empowering B2B businesses to achieve exceptional outcomes through data-driven insights and personalized engagement strategies.

Anna Jankowska becomes Executive VP of Global Partnerships

RTB House, a global leader in cutting-edge marketing technologies, has announced the promotion of Anna Jankowska to Executive Vice President of Global Partnerships. Alongside this, Anna will also join Adlook, a member of the RTB House Group, in the same capacity.

1. Anna Jankowska’s Promotion:

   • Anna Jankowska has been with RTB House for over 5 years.
   • Her new role involves enhancing existing strategic alliances.
   • She will also establish new partnerships with leading brands and corporations globally.

2. Previous Contributions:

   • Prior to her promotion, Anna played a key role in global business development.
   • She focused on building and maintaining C-level relationships both locally and internationally.

3. Future Goals:

   • Anna aims to amplify branding initiatives and expand business prospects.
   • She will leverage Adlook’s strengths to drive growth and empower brands.

Anna Jankowska’s promotion to EVP of Global Partnerships at RTB House and Adlook marks a significant step in advancing the company's global presence. With her extensive experience and strategic vision, Anna is poised to enhance RTB House's and Adlook's market impact and drive successful partnerships worldwide.

Critchlow will oversee strategies to drive sustainable traffic growth across traffic sources, including search, social and syndication.

Raptive, a leading creator media company, has announced the appointment of Tom Critchlow as Executive Vice President of Audience Growth. This strategic hire aims to bolster resources and support for creators within Raptive's network of over 5,200 creators.

1. Tom Critchlow’s New Role:

   • Critchlow will lead a new audience growth function.
   • His responsibilities include developing strategies to drive sustainable audience growth through search, social, and syndication channels.

2. Previous Achievements:

   • Critchlow co-founded and helped grow the SEO agency Distilled, which achieved significant success with hundreds of clients and multiple offices.
   • He has held influential roles at Google and has extensive experience as an independent strategy consultant.
   • Critchlow founded the SEO MBA, an online platform that has educated over 800 SEO professionals.

3. Impact and Vision:

   • Marc McCollum, Chief Innovation Officer at Raptive, praised Critchlow’s expertise and passion.
   • Critchlow’s experience includes impactful projects and thought leadership in the SEO field.
   • He is committed to advocating for independent creators and enhancing their audience connections.

Tom Critchlow’s appointment as EVP of Audience Growth at Raptive represents a significant advancement in supporting and expanding creator growth. With his extensive background and commitment to the open web, Critchlow is set to drive impactful strategies for Raptive’s network of creators.

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), is expanding its operations into the Mexican market. This move highlights Amagi's commitment to global growth and acknowledges the significant potential within the Latin American media and entertainment industry.

1. Market Expansion:

   • Amagi's entry into Mexico underscores its dedication to worldwide expansion.
   • The company aims to leverage the growing opportunities in Mexico's rapidly evolving media and entertainment sector.

2. Appointment of Miriam Rios:

   • Miriam Rios is appointed as the Director of Account Management for Mexico.
   • Rios brings extensive experience in Sales Advertising and Commercial Intelligence across linear and nonlinear video sectors.
   • Her role will focus on establishing a presence, building partnerships, and driving business growth for Amagi in Mexico.

3. Opportunities and Strategy:

   • Mexico’s dynamic media landscape presents vast opportunities for Amagi.
   • Amagi plans to offer broadcasters and content owners a competitive edge with its cloud-based platform and deep industry expertise.
   • The company's flagship products include Amagi CLOUDPORT, Amagi DYNAMIC, and Amagi THUNDERSTORM, which have already made significant impacts in Brazil.

4. Statements from Leadership:

   • Ronaldo Dias, Sales Director, Hispanic Americas at Amagi, expressed enthusiasm about the Mexican market and confidence in Rios’s leadership.
   • Miriam Rios is excited about the expansion and looks forward to driving transformation in Mexico’s media landscape.

Amagi’s strategic entry into the Mexican market and the appointment of Miriam Rios as Director of Account Management reflect the company’s ambition to capitalize on growth opportunities in Latin America. With its innovative solutions and Rios’s expertise, Amagi is poised to enhance content delivery and viewer experience across the region.

Crackle Technologies has successfully raised $1.7 million in a pre-seed funding round led by We Founder Circle and AC Ventures. This investment marks a significant step in Crackle's mission to develop AI-based products aimed at helping publishers maximize their adtech earnings.

1. Funding and Investors:

   • Crackle’s pre-seed round was led by We Founder Circle and AC Ventures.
   • Other notable investors include founders from Impetus Technologies, Sunicon Ventures, Global DeVC, and Misfits Capital.
   • Prominent publishers such as Ludo King, Dainik Jagran, and Amar Ujala have also invested in Crackle.

2. Expansion and Focus:

   • Crackle is set to expand its operations across Southeast Asia, with a primary focus on Vietnam and Indonesia.
   • The funding will support scaling operations globally, particularly in gaming, apps, news, and OTT sectors.

3. Technology and Impact:

   • The company will use the funding to advance its product and technology, addressing key issues like low fill rates and eCPMs.
   • Crackle’s proprietary technology leverages advanced data analytics and predictive modeling to optimize ad revenue, automate workflows, and enhance user experiences.

4. Founders’ Background:

   • Crackle was founded by Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, all former Google executives with 18 years of combined experience in adtech.
   • The founders have previously managed billions in ad revenue and significantly boosted monetization for publishers.

5. Statements from Key Figures:

   • Vikash Jaiswal, creator of Ludo King, praised Crackle’s team and their expertise in ad monetization.
   • Jaivir Singh Nagi expressed gratitude for the support and emphasized the role of this funding in advancing Crackle’s mission.
   • Harsh Mittal highlighted the potential of Southeast Asia’s tech scene and the company’s eagerness to partner with local developers.

Crackle Technologies’ recent funding round is a crucial milestone in its journey to revolutionize adtech for publishers. With a strong focus on Southeast Asia and advanced AI-driven solutions, Crackle aims to drive substantial growth and innovation in the adtech industry.

Entreprises can now benefit from seamless access to diverse data across every Salesforce application and workflow

Coveo, a leader in enterprise AI, has announced a new integration with Salesforce Data Cloud. This development aims to improve data accessibility and search precision across Salesforce's ecosystem, enhancing user experiences across Service Cloud, Commerce Cloud, and Experience Cloud.

1. Integration Highlights:

   • Enhanced Data Access: The integration provides secure access to a broader range of enterprise data sources and engagement data through Coveo-powered search.
   • Improved Relevance and Precision: Offers significant advantages for large enterprises by delivering precise answers and relevant content, crucial for organizations with complex data needs.

2. Key Features of the Coveo and Salesforce Data Cloud Integration:

   • External Content Integration: Integrates external data sources into Salesforce via Coveo, improving contextual depth and accuracy of AI-driven insights.
   • Unified and Secured Data Access: Coveo’s indexing capabilities ensure that previously siloed content is seamlessly integrated into Salesforce, providing up-to-date insights.
   • Robust Analytics: Delivers comprehensive analytics across both platforms, enabling better decision-making through detailed interaction tracking.

3. Statements from Leadership:

   • Kishan Chetan, EVP & GM of Service Cloud at Salesforce: Emphasized how precise answers from Coveo can reduce service costs and enhance customer satisfaction, particularly for enterprises with high content volumes.
   • Laurent Simoneau, President and CTO at Coveo: Highlighted the synergy between Coveo’s indexing and relevance capabilities with Salesforce Data Cloud, aiming to set a new standard for enterprise data unification.

4. Event Information:

   • Dreamforce Presence: Coveo will showcase this integration at Dreamforce, booth 1426, and will present alongside customer F5 on September 18th at 12:00 pm PDT in Moscone North, LL, Campground, Theater 2.

The integration of Coveo with Salesforce Data Cloud represents a significant advancement in enterprise data management, offering enhanced search capabilities and data accessibility. This collaboration is set to improve performance and value across Salesforce's suite of products, benefiting large enterprises with complex content ecosystems.

PureID's AI-Based Identity Engine to power ColorTokens' Next-Gen Security Enhancements for IoT/OT, Cloud, Container, and User Environments

ColorTokens Inc., a global leader in enterprise microsegmentation, has announced its acquisition of PureID, an innovative startup specializing in secure identity and access management. This acquisition aims to bolster ColorTokens' microsegmentation capabilities by integrating PureID’s robust identity solutions, enhancing security and breach readiness for IT and security leaders.

1. Acquisition Impact:

   • Enhanced Xshield Platform: The integration of PureID strengthens ColorTokens' Xshield platform by incorporating identity-based segmentation across cloud, containerized, IoT/OT, and user environments.
   • Improved Security: The acquisition supports advanced security measures through AI-based access regulation, addressing evolving threats and providing comprehensive protection.

2. Benefits of Identity-Based Segmentation:

   • Cloud and Containerized Environments: Unlike traditional methods reliant on infrastructure attributes like IPs, identity-based microsegmentation ensures effective policy enforcement with stable, strong identities.
   • IoT and OT Environments: Provides accurate policy enforcement despite complex, distributed infrastructures, securing these environments with reliable identity-based methods.
   • User Environments: Enforces user-specific policies to maintain security as users move and share infrastructure, overcoming limitations of traditional user policies.

3. Statements from Leadership:

   • Rajesh Khazanchi, CEO of ColorTokens: Highlighted how PureID’s identity-based segmentation aligns with ColorTokens' vision to enhance segmentation and containment while ensuring secure access to critical resources.
   • Ajit Hatti, CEO of PureID: Expressed excitement about the integration, emphasizing how it will minimize breach impacts for businesses.

4. Continued Operations and Innovations:

   • PureID’s Role: PureID will continue to expand its PureAUTH passwordless and MFA platform, contributing to Xshield’s identity-based microsegmentation.
   • Distinct Capabilities: PureID’s cryptographically secure authentication methods distinguish it from other IAM solution providers, reinforcing ColorTokens' position as a leader in microsegmentation.

5. Industry Recognition:

   • Forrester Wave™ Leader: ColorTokens was recently named a Leader in The Forrester Wave™: Microsegmentation, Q3 2024 evaluation, praised for its commitment to making customers "breach ready."

The acquisition of PureID by ColorTokens significantly enhances its microsegmentation offerings with advanced identity-based solutions. This strategic move strengthens Xshield’s capabilities, ensuring comprehensive and adaptive security measures in today’s complex digital landscape.