Brandwatch, a global leader in social media intelligence, has announced several strategic leadership changes to support continued growth and innovation. The company has promoted Channing Ferrer to Global President, while also appointing several new senior leaders in key roles. These changes position Brandwatch to further its mission of delivering value to customers through its innovative solutions.

1. Channing Ferrer Promoted to Global President:

• Ferrer will lead Brandwatch's global business strategy and growth initiatives.
• He has extensive experience building successful go-to-market strategies for SaaS companies, with leadership roles at Semrush, HubSpot, and Acquia.
• Ferrer expressed his enthusiasm for the role, highlighting Brandwatch’s talented team and innovative product offerings as key drivers of its continued growth.

2. Key Leadership Appointments:

• Matt Tippets joins as Chief Product and Technology Officer, bringing expertise in product innovation from previous roles at Drift, Total Expert, and Salesforce.
• Henry Spitzer has been named Senior Vice President, Americas Sales. He has a proven track record of scaling teams and revenue at companies like CarGurus and Lusha.
• Beth Brown has been appointed Senior Vice President, Global Agency and Business Solutions. She brings a forward-thinking approach to digital marketing from her leadership roles at EssenceMediacom, Media Futures Group, and R/GA.
• Jordan Gorosh joins as Enterprise Sales Leader, with experience in building high-performance go-to-market teams from roles at Sprinklr, Google, and Yelp.

3. Impact on Brandwatch's Growth:

• CEO Channing Ferrer emphasizes that the new leadership will play a crucial role in driving Brandwatch’s growth and innovation.
• The leadership team’s collective expertise will enhance Brandwatch’s ability to scale and meet evolving market needs.

4. Strengthening Cision’s Leadership:

• These appointments further bolster the leadership team across Cision's brands. Earlier this year, Matt Brown was appointed President of PR Newswire and Elgar Welch became President of CisionOne.

Brandwatch's strategic leadership changes, along with its expanding team of experienced executives, highlight the company’s commitment to continued innovation and global market expansion. These appointments will be key in shaping the company's future growth trajectory.