Cloudinary, the leading image and video platform empowering some of the world’s top brands, has announced new features for its intelligent, API-first digital asset management (DAM) platform. These innovations streamline every stage of the asset lifecycle and include customizable creative review and approval workflows, enhanced portals for asset sharing, and practical AI solutions designed to automate manual tasks. Attendees of DAM New York 2024 are encouraged to visit the Cloudinary booth to discover these advancements.

Recognized Leader in Digital Asset Management

Recently, Cloudinary was named a Leader in the IDC MarketScape: Worldwide Intelligent Digital Asset Management report (Doc #US51265723, July 2024). Renowned brands such as lastminute.com, Mecum Auctions, Neiman Marcus, Paul Smith, Rapha, and River Island leverage Cloudinary’s DAM to manage vast asset volumes, enhance collaboration, save thousands of hours on repetitive tasks, improve user experiences, and increase conversions.

A Unified Solution for Enhanced Efficiency

Cloudinary’s DAM acts as a single source of truth for all visual assets, consolidating various technologies—image and video solutions, dynamic media services, CDNs, and storage—into one cohesive and intelligent platform. By streamlining workflows, Cloudinary improves efficiency for all teams involved in visual storytelling.

Key AI-driven features include:

• Automated Creative Review and Approval Workflows: Simplifying collaboration and decision-making.
• Auto-tagging and Visual Search: Enhancing asset classification and discovery.
• Content Moderation and Credentialing: Ensuring brand compliance and fostering customer confidence amidst increasing library volumes and user-generated content (UGC).

Manuel Mascheroni, head of content at lastminute.com, praised Cloudinary's intuitive DAM, stating, “It allows our developers to access automations via APIs, while any user can easily find and manipulate their ideal assets.”

API-First Design for Composable Architectures

A recent independent survey commissioned by Cloudinary revealed that 86% of respondents deem a highly integratable DAM as extremely or very important. As an API-first platform and an early member of the MACH Alliance, Cloudinary supports a robust ecosystem of over 300 partners, integrations, and plug-ins with popular tools.

Rob Daynes, Managing Director of Digital Asset Management at Cloudinary, emphasized the need for modern DAM solutions: “Today’s visual economy demands that brands harness the full power of their images and videos to engage consumers effectively. When powerful martech tools collaborate seamlessly, it elevates the quality of experiences that professionals can create.”

Delivering Personalized Omni-Channel Experiences with Generative AI

With over a decade of experience in image and video optimization, Cloudinary offers a comprehensive suite of AI capabilities that accelerate time to market by automating manual tasks at scale. Features include automatically cropping, resizing, and delivering assets in the ideal format and quality.

Through Cloudinary’s innovative generative AI capabilities, users can create unlimited on-brand customizations of single assets or collections. Accurate previews minimize publishing risks, ensuring that transformed assets—such as background removal, object replacement, product recoloring, and image enhancement—meet quality standards before reaching consumers.

To support the 80% of brands planning to expand their video use, Cloudinary also provides generative AI-powered video editing, smart previews, transcription, captioning, and auto-translation capabilities.

Join Cloudinary at DAM New York 2024

Attendees of DAM New York 2024 are invited to meet Cloudinary at booth #37. Don't miss the sessions on Wednesday, October 23, featuring discussions on navigating myths and realities in AI-driven DAM, and engaging customers through visual storytelling, highlighting insights from lastminute.com and Cloudinary’s Senior Product Marketing Manager for DAM, Matt Noyes.