Later, a leading social media and influencer marketing partner for Fortune 5000 brands, has announced a partnership with Mavely, the Everyday Influencer Platform®, to integrate affiliate capabilities into creator campaigns. This collaboration combines Mavely's performance-based affiliate marketing with Later's influencer marketing technology platform, addressing the critical challenge marketers face: measuring and proving full-funnel impact.

A Seamless Integration for Social Commerce

Powered by this strategic partnership, Later's creator affiliate capabilities connect brands to Mavely's network of over 85,000 creators, offering a single point of access to dozens of affiliate networks. This integration enables brands and retailers to harness influencer-driven affiliate marketing at scale, allowing them to track traffic, orders, revenue, and costs by campaign and creator.

Scott Sutton, CEO of Later, stated, “We want to help marketers create predictable outcomes and drive performance through social and influencer marketing. Customers have shared that their biggest challenge with influencer campaigns is driving attributable revenue. By connecting their affiliate networks to Later-driven influencer campaigns, we help marketers identify the right creators for specific results.”

Streamlined Affiliate Links for Brands and Creators

The partnership with Mavely allows brands using Later campaigns to incorporate affiliate links effortlessly. With just a click, unique links are automatically generated and assigned to individual creators, enabling brands to attribute sales to specific influencers and identify top-converting creators.

Creators also benefit from this integration through Later's Link in Bio feature, which allows them to showcase affiliate links in conversion-focused storefronts. This enables them to feature recommended products and services and earn commissions on transactions occurring on a brand or retailer’s e-commerce pages.

Evan Wray, Co-Founder and CEO of Mavely, expressed excitement about the collaboration: “This partnership combines Mavely's proven social commerce capabilities with Later's high-touch influencer campaigns, reinforcing our mission to unlock opportunities for millions of creators in performance-based campaigns.”

Simplified Setup for Marketers

Justin Withers, Chief Growth Officer at Later, emphasized the accessibility of this solution: “What makes this integration unique is the absence of technical implementation or coding required to get started. There’s no pixel installation or waiting on legal approval—setup is rapid and friction-free across various existing affiliate networks. This allows marketers to concentrate on strategy and results instead of technical hurdles.”

Continuing Innovation in Influencer Marketing

This announcement follows Later's recent launch of AI-enabled social listening and marks a significant step in the company's transformation into a comprehensive influencer and social media ecosystem for brands and creators. By providing a unified solution for both organic social and influencer strategies, Later is positioning itself at the forefront of the industry’s shift towards seamless social commerce.