SOCi, Inc., a leading CoMarketing Cloud for multi-location enterprises, has announced the appointment of John Gardiner as its new Chief Financial Officer (CFO). Gardiner brings over 25 years of experience, working in the software industry with both publicly traded and private equity-backed companies across 30 countries. His extensive expertise in driving growth and business transformation positions SOCi for further success.

1. John Gardiner’s Career Highlights:

• Former COO and CFO of Pantheon: Increased company valuation by 33% in under a year.
• CFO and Chief Strategy Advisor at Sitecore: Boosted equity value by 46%.
• President and CFO of ZoomInfo: Scaled business 5x in revenue, achieving a 6,100% ROI, marking TA Associates' largest investment return.

2. Alignment with SOCi’s Growth Trajectory:

• CEO Afif Khoury highlights Gardiner’s experience in high-growth companies as perfectly aligned with SOCi's ambitions.
• His customer-centric and system-focused approach will be instrumental in driving SOCi's continued success as the company expands.

3. Gardiner’s Focus at SOCi:

• Refining operational processes and integrating robust analytics to meet growing market demands.
• Enhancing customer trust and maturing systems to ensure scalable and sustainable growth.
• Optimizing pricing and packaging strategies to enhance customer use of SOCi’s full suite of offerings.

4. SOCi’s Continued Growth and Achievements:

• SOCi’s inclusion in the Inc. 5000 List of Fastest Growing Companies for seven consecutive years.
• Winning the 2024 Martech Breakthrough Award for Best Use of AI in Martech, driven by its advanced AI solution, SOCi Genius.

With Gardiner's wealth of experience and proven track record in scaling businesses, SOCi is well-positioned to accelerate its growth. His focus on operational excellence and data-driven strategies will guide SOCi’s expansion into key sectors like financial services and healthcare.