DoubleVerify, the leading software platform for digital media measurement, has announced the expansion of its independent media quality measurement services to include LinkedIn's premium video inventory. This enhancement allows advertisers to ensure that their video ads on LinkedIn are viewable and protected from invalid traffic (IVT), thereby boosting campaign effectiveness.

Enhancing Campaign Effectiveness with LinkedIn Integration

Mark Zagorski, CEO of DoubleVerify, stated, "Becoming a measurement source for viewability and IVT for LinkedIn’s premium video inventory reinforces our industry and technology leadership and underscores our drive to ensure media quality on any platform anywhere in the world." He emphasized that LinkedIn's rigorous partner performance and integration standards align well with DoubleVerify's innovative solutions.

Key Features of the Integration:

• Comprehensive Measurement Data: Advertisers can access crucial measurement data and insights through DV Pinnacle®, DoubleVerify's unified service and analytics reporting platform. This enables them to monitor and optimize the performance of their LinkedIn ad campaigns effectively.

• Empowering B2B Campaigns: Abhishek Shrivastava, VP of Product at LinkedIn, highlighted that the collaboration with DoubleVerify enables customers to reach and engage buyers through video confidently. "With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimize their B2B campaigns and increase performance on a safe and trusted platform," he said.

Strengthening the Existing Collaboration

This announcement builds on the ongoing partnership between DoubleVerify and LinkedIn. In November 2022, DoubleVerify expanded its pre-bid solutions to the LinkedIn Audience Network, introducing DV Authentic Brand Suitability and DV Custom Contextual solutions. This continued collaboration underscores LinkedIn’s commitment to providing safe and trusted experiences for advertisers.

DoubleVerify plans to make this new offering available to all advertisers in the coming days.