TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced that Chief Marketing Officer John Steinert will be joining Marketo Co-Founder Jon Miller for a live panel at OpsStars 2024 in San Francisco. The session, titled “Measure What (Really) Matters: The Metrics of Buying Groups,” will focus on key strategies for transitioning to a buying group-centric model for revenue teams.

1. Shifting to a Buying Group-Centric Model

• The panel will explore how revenue teams can measure and evaluate key metrics for buying groups, replacing traditional Marketing Qualified Leads (MQLs).
• Key topics include:
  • Unifying sales and marketing goals by shifting away from lead-centric models.
  • Developing custom data points to track performance in a buying group motion.
  • Mindset and strategy shifts necessary to ensure success in a go-to-market (GTM) approach focused on buying groups.

2. Panel Participants and Moderation

• Panelists include John Steinert, CMO of TechTarget, and Jon Miller, Co-Founder of Marketo.
• The panel will be moderated by Alice Walker of LeanData, an authority on turning buyer signals into buying decisions.
• The live session will take place on Wednesday, September 18 at 2 pm PT at the San Francisco Mint.

3. Importance of Buying Group Metrics

• The session will provide actionable insights on how Prospect-Level Intent™ data helps businesses transition to a buying group-centric approach.
• Revenue teams will gain practical advice on building new metrics frameworks, aligning strategies between sales and marketing, and using intent data for more effective targeting.

TechTarget's Leadership in B2B Intent Data

• TechTarget was named a Leader in The Forrester Wave™: B2B Intent Providers Q2 2023.
• Its proprietary purchase intent data helps B2B tech Go-to-Market teams at the account, buying team, and contact level.
• Insights from TechTarget Priority Engine™ are uniquely valuable due to the network of 150 enterprise technology-specific websites, offering deep, decision-support content across thousands of IT topics.
  
  

The collaboration between TechTarget’s John Steinert and Marketo Co-Founder Jon Miller at OpsStars 2024 will offer valuable insights for revenue teams looking to transition to a buying group-centric model. By focusing on the metrics that truly matter, teams can align sales and marketing strategies for greater success in their go-to-market motions.

Kleo, a leading provider of EPOS systems and self-ordering kiosks, has announced an exciting new partnership with Londis, one of the UK’s most recognized convenience store chains. This collaboration marks a pivotal step in modernizing Londis’s store operations and enhancing customer experiences with advanced technology.

1. Enhanced Store Operations

• Londis stores will now integrate Kleo’s advanced EPOS systems and MPOS solutions, offering streamlined operations and more efficient staff management.
• These systems will help reduce queuing times, improve transaction speed, and create a seamless shopping experience for customers.

2. Sophisticated Technology for Modern Retail

• Kleo’s integrated payment systems and flexible designs will enable Londis to meet the evolving demands of today’s consumers, enhancing their overall service delivery.
• The advanced technology is designed to support traditional retail with modern solutions, ensuring efficiency and operational success.

3. Statements from Kleo’s Leadership

• Joe Robson, Co-Founder of Kleo, shared his enthusiasm:
  • “We’re thrilled to partner with Londis and see the positive impact our systems are having in their stores. Our goal has always been to equip retailers with effective tools for smoother operations, and it’s rewarding to see our technology making a real difference.”
• Thanvi Poonja, Co-Founder of Kleo, added:
  • “This partnership demonstrates how modern technology can support traditional retail. We’re committed to continuously enhancing our solutions to help retailers like Londis deliver exceptional service.”
    
    

The partnership between Kleo and Londis highlights the importance of embracing advanced retail technologies to improve efficiency and customer satisfaction. With Kleo’s cutting-edge EPOS and MPOS systems, Londis is set to modernize its operations, positioning itself at the forefront of retail innovation.

A new report from Signifyd, a leading commerce protection provider, reveals an alarming rise in ecommerce fraud driven by Gen AI, human trafficking, and sophisticated global criminal rings. The "State of Fraud and Abuse 2024" report highlights the industrialization of online fraud and the growing overlap between ecommerce fraud and cybercrime.

1. Accelerating Fraud Tactics

• Fraudulent order attempts increased by 19% in the first half of 2024, signaling a shift in tactics by organized crime groups.
• Address manipulation was found in 13% of orders, a technique designed to bypass machine learning models.
• Reshipper fraud cases have surged 50%, indicating the growing use of intermediaries to move stolen goods out of the U.S.

2. Industrialization of First-Party Fraud

• Professional fraud rings are expanding into non-payment fraud, often referred to as first-party fraud and abuse.
• A new trend of fraud-as-a-service allows these groups to offer refund fraud to consumers for a cut of the profits.

3. Impact of Fraud on Retailers and Consumers

• Retailers face the challenge of mitigating fraud without rejecting legitimate orders, which can damage customer lifetime value.
• Consumers are urged to closely monitor their accounts to detect signs of fraud and ensure their data hasn’t been compromised.

Fraud Rings: Growing Complexity and Innovation

Fraud rings are evolving rapidly, with AI-powered deep fakes becoming a new tool in their arsenal. Criminal rings are even expanding into Southeast Asia, where human trafficking is fueling fraud compounds. One Vietnam-based fraud ring stole $940 million in merchandise over a few months, targeting $4.7 billion worth of goods.

According to Raj Ramanand, CEO of Signifyd, “Fraud protection leaders continue to innovate and add machine learning and data science resources to stay ahead of these attacks, ensuring that retailers can protect their customer experience and preserve long-term value.”

The State of Fraud and Abuse 2024 report underscores the growing threat posed by global fraud rings and the need for retailers and commerce protection professionals to adopt advanced fraud prevention systems. Retailers must strike a balance between guarding against fraud and maintaining a seamless customer experience.

A recent survey by HostingAdvice.com reveals a significant shift in holiday shopping trends, with 80% of respondents planning to shop online this season. This shift underscores the growing importance of e-commerce and the need for businesses to ensure their websites are fully optimized to capture holiday sales.

1. E-Commerce Growth During Holidays

• 50% of shoppers will do the majority of their shopping online, while 30% plan to combine online and in-person shopping.
• With Black Friday and Cyber Monday gaining equal importance, retailers need to ensure a smooth online experience to turn late shoppers into loyal customers.

2. Importance of Website Performance

• Website performance plays a crucial role in converting last-minute shoppers into long-term customers.
• Christina Lewis, Site Manager at HostingAdvice.com, emphasizes that a well-optimized website enhances the user experience and boosts conversion rates.

3. Security and Functionality Matter

• Shoppers seek secure and functional websites that provide a strong value proposition.
• For in-store shoppers, online-exclusive incentives can drive conversions, making it essential for retailers to offer online perks.

4. Targeting Key Demographics

• 60% of respondents are aged 46 and up, a group with significant purchasing power. Businesses should focus on creating user-friendly websites and offering targeted promotions for this demographic.
  
  

With the holiday shopping season fast approaching, HostingAdvice.com encourages businesses to prioritize website performance and security improvements. A well-prepared online presence, including sales banners and streamlined functionality, will be essential for thriving during this busy period.

Starchive, an AI-driven digital asset management system for the creative community, has announced a new partnership with Seagate Lyve Cloud Object Storage. This collaboration integrates Starchive's advanced tools with Seagate's cloud storage, providing a robust solution for managing, preserving, and monetizing digital media assets in industries such as media, music, sports, and entertainment.

1. Enhanced Functionality and Integration

• Starchive's AI-powered tools will be fully integrated into Seagate's Lyve Cloud Object Storage, offering enhanced functionality for media companies and brands.
• This integration allows Starchive to scale its solutions, meeting the demanding needs of modern media and entertainment sectors.

2. Empowering Content Creators

• Starchive has already empowered notable clients like Bob Dylan, Essence Magazine, The MET, and HGTV's Property Brothers.
• The platform's discovery tools have been instrumental in unearthing valuable content, enhancing visibility and control over media libraries.

3. Innovative Features and Benefits

• AI Integration and Flexibility: The combined platform supports integration with various AI solutions, such as AWS Object Rekognition, enhancing tagging, grouping, and managing of content.
• Enriched Object Search: Advanced metadata capabilities make it easier to locate, group, and share objects within Seagate’s cloud storage.
• Fully Mobile Capabilities: Users can interact with their content from anywhere via mobile devices, ensuring flexibility and accessibility.
• Preview and Streaming Capabilities: High-quality previews and low-latency streaming enable users to view content without altering the original source files.
• Visualization and User Experience: Advanced tools for visualization help manage large volumes of data, transforming it into actionable insights and new revenue streams.

Quotes from Key Figures

• Peter Agelasto, Co-Founder of Starchive: "Combining Starchive's advanced metadata approach with Seagate’s Object Storage represents a significant evolution, providing enhanced management, enriched search, and access control layers."
• Melyssa Banda, VP of Enterprise Systems and Solutions at Seagate: "Our collaboration with Starchive delivers powerful tools for media & entertainment, shaping the future of content management and unlocking the full potential of client assets."
  
  

The partnership between Starchive and Seagate represents a major advancement in digital asset management. By integrating AI-driven tools with robust cloud storage solutions, the collaboration enhances content management capabilities, providing new ways to manage and monetize digital assets effectively.

Plot, a digital workspace for managing job sites, has announced a significant integration with Autodesk Construction Cloud®. This integration streamlines procurement processes by replacing traditional log spreadsheets with a synchronized scheduling tool, enhancing efficiency in managing procurement deadlines and workflows.

1. Seamless Synchronization

• Integration Details: The integration synchronizes Autodesk Build submittal items with Plot's procurement scheduling tool, allowing for a streamlined procurement workflow that replaces outdated spreadsheet methods.
• Enhanced Scheduling: By aligning with the construction schedule and calculating procurement deadlines, Plot ensures that materials are delivered to the job site on time.

2. Addressing Workflow Disconnections

• Current Challenges: Procurement tracking often involves disparate workflows, including the submittal register, CPM schedule, and procurement log spreadsheets, leading to duplicative work and inefficiencies.
• Unified Solution: Plot’s integration addresses these challenges by synchronizing these elements into a single, efficient system.

3. Benefits for General Contractors and Trade Partners

• Simplified Management: The integration facilitates easier management of procurement deadlines, helping general contractors (GCs) and trade partners stay coordinated.
• Improved Communication: Plot automatically generates a weekly 'Action Item Checklist' for trade partners, improving transparency and reducing the time spent by GCs seeking material-related information.

Quotes from Key Figures

• Chris Callen, Founder & CEO of Plot: "Our procurement scheduling tool complements existing workflows, providing significant value to general contractors and trade partners by simplifying jobsite coordination."
• James Cook, Director of Industry and Technology Partnerships at Autodesk: "Integrating Autodesk Build submittal items with Plot helps builders manage material orders and keep projects on track by scheduling and prioritizing their submittals."

How Plot Enhances Procurement Management

• Pull-Planning Strategies: Plot uses pull-planning strategies to calculate deadlines for submitting, approving, and ordering materials, reducing manual work and improving overall efficiency.
• Flexible Interface: The tool manages the complex many-to-many relationships in procurement within a flexible and user-friendly interface.
  
  

The integration of Plot with Autodesk Construction Cloud represents a major advancement in construction procurement management. By replacing outdated spreadsheets with a synchronized scheduling tool, the integration enhances workflow efficiency, improves communication, and ensures timely material delivery, ultimately keeping construction projects on track.

WideView, a leading motion graphics company, has unveiled its latest project: a visually captivating motion graphics video that chronicles Apple's evolution from the Macintosh to the iPhone. This video offers an immersive journey through Apple's iconic milestones, showcasing the products, innovations, and visionary leadership that have shaped the tech industry.

1. Immersive Storytelling

• Evolution of Apple: The video provides a comprehensive look at Apple's major product launches, starting from the Apple II and extending to the revolutionary iPhone.
• Historical Moments: Key highlights include the launch of the Macintosh in 1984, the introduction of the iPod, and the development of the iPhone under the "Project Purple" initiative in 2007.

2. Visual Excellence

• Combination of Elements: WideView's motion graphics blend real ads, vintage content, and expertly crafted visuals to bring Apple's story to life.
• Creative Design: The video employs vibrant visuals and creative storytelling to capture the essence of Apple's innovation and design excellence.

3. Tribute to Leadership and Innovation

• Visionary Leadership: The video pays tribute to the leadership of Steve Jobs and highlights Apple's impact on modern technology.
• Nostalgia and Innovation: It balances nostalgia with a forward-thinking perspective, celebrating Apple's commitment to innovation and design.

Quotes from Creative Director

• Emmanuel, Creative Director of WideView: "We aimed to evoke the nostalgia and excitement that Apple's products have generated over the decades. Our meticulously crafted video is designed to resonate with Apple fans, tech enthusiasts, and creatives, while paying tribute to the brand's incredible journey."
  
  

WideView's latest motion graphics video offers a stunning visual and emotional experience that captures the essence of Apple's evolution. By blending historical content with high-quality design, the video provides an engaging tribute to Apple's transformative impact on technology and design.

Grey HAT proudly announces the launch of HAT Token, a revolutionary ERC20 utility token set to transform the cryptocurrency trading landscape. The HAT ICO provides a golden opportunity for early adopters to benefit substantially from asset trading, with perks including staking rewards and fee discounts, all built upon a robust blockchain infrastructure.

HAT Token: The Future of Crypto Trading

1. Discounts on Trading Fees

   • Cost Efficiency: HAT tokens offer users significantly reduced trading fees, making transactions more economical and improving overall profitability.

2. Staking Opportunities

   • Passive Income: Users can earn passive income through staking HAT tokens, contributing to the safety, stability, and security of the network while receiving rewards.

3. Faster Transactions

   • Speed: HAT enables faster peer-to-peer payments and transactions, reducing delays commonly seen in traditional banking systems.

4. Reduced Need for Intermediaries

   • Streamlined Trading: By minimizing intermediaries such as banks and financial institutions, HAT facilitates direct peer-to-peer transactions, streamlining the trading process.

5. Exclusive Access to Grey HAT Communities

   • Community Engagement: HAT holders gain exclusive access to Grey HAT communities, sharing knowledge and staying updated on industry trends.

Token Details

• Token Name: HAT
• Token Ticker: HAT
• Token Role: Utility
• Token Type: Ethereum, ERC20
• Price at ICO: $0.10 USD
• Total Supply: 1,000,000,000 (1 Billion)

Why Invest in HAT Token?

Investing in HAT Token provides access to a broader range of digital assets through both decentralized and centralized exchanges. Users can compare prices and fees to secure the best deals, positioning HAT as a cornerstone of the crypto landscape.

Rob Smith, CEO of Grey HAT, states: “Our mission is to make crypto trading more accessible and rewarding for every user. By investing in HAT, you’re not just buying a token; you’re joining a movement to fundamentally transform how we trade and use digital assets.”

The HAT Token ICO represents a significant opportunity for early investors to join a transformative movement in cryptocurrency trading. With its array of benefits and robust blockchain infrastructure, HAT is set to play a pivotal role in the future of digital asset trading.