Seasoned Industry Specialists Appointed as Managing Director, Business Directors, and Account Director

Billups, the leading independent Out-of-Home (OOH) managed services agency, has announced the appointment of four senior leaders to bolster growth in key regions, including Australia and New Zealand (ANZ), Europe, and the Middle East. These appointments come at a time of remarkable growth, including 123% revenue increase over the past three years and the acquisition of four OOH agencies worldwide.

• Leadership Appointments in Middle East & ANZ:

  • David Hawkins named Managing Director, Middle East; formerly with JCDecaux, he brings extensive OOH media industry expertise and will lead operations from Dubai.
  • Wissam El Rayess, also from JCDecaux, appointed Business Director, Middle East. He will focus on business development and client relations in the region, based in Dubai.
  • Nicci Loudon, formerly at Talon Outdoor, is appointed Business Director, ANZ, to oversee regional growth from Melbourne.
  • Kirstie Caldwell takes on the role of Account Director, ANZ, focusing on client engagement and campaign performance. She will operate from Sydney.

• Strategic Expansion and Growth:

  • The appointments reflect Billups' global expansion strategy, marked by recent acquisitions and a 123% revenue growth in the past three years.
  • Hawkins and El Rayess will report to James McEwan, CEO of EMEA, while Loudon and Caldwell will report to Ben Milne, CEO of APAC.

• Leadership Insights and Vision:

  • David Krupp, Global CEO of Billups, emphasized that these leaders bring valuable expertise and will help make OOH advertising more accessible and measurable across international markets.
  • David Hawkins, Managing Director of the Middle East, highlighted the opportunity to elevate the region’s OOH potential through advanced technology and programmatic analytics.
  • Nicci Loudon, Business Director of ANZ, expressed excitement about leveraging her local and global experience to foster a collaborative culture in the dynamic OOH sector.

With these strategic appointments, Billups is well-positioned to expand its global footprint and offer consistent, high-quality OOH services across the Middle East, ANZ, and Europe. The leadership team’s experience will drive growth and client value through data-driven, technology-enabled solutions, ensuring Billups continues to be a leader in the evolving OOH landscape.

Seasoned sales leaders to drive revenue and expand partnerships

AdImpact, a leading advertising intelligence company, has bolstered its sales team with the strategic appointments of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. These hires come at a crucial time as the company continues to expand its footprint with a new SaaS-based TV advertising intelligence platform and aims to scale its political advertising partnerships.

• Doug Herber’s Role as Head of Partnerships:

  • Doug Herber, with vast experience in the advertising and marketing sectors, will shape AdImpact’s strategic partnership efforts and drive revenue growth.
  • He brings leadership experience from Vivvix, Kantar, and Nielsen Media Research.
  • Herber’s focus will be on building stronger partnerships in the TV advertising industry, helping to enhance AdImpact’s data solutions and SaaS platform offerings.

• Bruce Peltzer’s Role as Head of Partnerships, Political:

  • Bruce Peltzer will lead efforts to scale partnerships and foster innovation within AdImpact’s political business segment.
  • With extensive sales leadership experience from Fox Corporation, Viacom, and Paramount, Peltzer will play a pivotal role in navigating the high-spending political advertising landscape, where spending is expected to exceed $10.7 billion during the 2024 election cycle.

• Leadership Endorsement:

  • Don Norton, GM of AdImpact, emphasized Herber’s role in strengthening partnerships with TV industry leaders, enhancing the company's platform to keep clients competitive.
  • John Link, VP of Sales at AdImpact, highlighted Peltzer’s strategic position in growing AdImpact’s political business during this record-breaking election season.

• Additional Leadership Support:

  • To support this growing leadership team, AdImpact also appointed Kyle Henke as Senior Account Executive, Data Solutions.
  • Henke, with experience from RobotLAB and TEGNA, will be integral in managing data solutions for clients across industries.

AdImpact’s leadership appointments reflect its commitment to scaling its advertising intelligence platform and political business. With Doug Herber and Bruce Peltzer at the helm, the company is poised for continued growth in the TV and political advertising sectors, while delivering cutting-edge solutions to its clients.

New Roles Create More Opportunities to Enhance Digital Advertising Outcomes and Experiences with AI

Yieldmo, a leader in enhancing digital ad experiences using creative tech and AI, has strengthened its strategic leadership team with two key appointments. Eddie Ishak joins as Senior Vice President, Experience Design and Development, while long-time Yieldmo executive Dan Contento has been promoted to Chief Commercial Officer (CCO). These leadership moves aim to further Yieldmo's innovation in AI-driven advertising solutions.

• Dan Contento Appointed Chief Commercial Officer:

  • Dan Contento, a Yieldmo veteran with nearly 12 years at the company, has been promoted to Chief Commercial Officer.
  • In his previous roles, he successfully led sales, operations, and business development initiatives, including Global Platform Development for Yieldmo’s Programmatic Marketplace.
  • As CCO, Contento will oversee Yieldmo's global commercial strategy, manage key brand partnerships, and lead agency development.
  • He will also drive the company’s international expansion efforts, positioning Yieldmo for continued growth in global markets.

• Eddie Ishak Joins as Senior VP, Experience Design and Development:

  • Eddie Ishak, with over 20 years of experience across adtech, fintech, and banking, takes on the role of SVP of Experience Design and Development.
  • He holds a Ph.D. in Computer Science from Columbia University, specializing in Human-Computer Interaction, and has a deep understanding of user experience design.
  • Ishak will focus on leveraging AI to transform first-party data into actionable insights, driving innovation and enhancing user experiences within Yieldmo’s platform.
  • His role aligns with Yieldmo’s broader mission to create human-centric ad experiences that optimize campaign performance for brands and agencies.

• Leadership and Vision:

  • Mike Yavonditte, CEO and co-founder of Yieldmo, praised Contento’s strategic contributions to the company's growth over the past decade.
  • Teddy Jawde, Chief Product Officer and co-founder of Yieldmo, highlighted Ishak’s vision for creating ad experiences that balance user satisfaction and innovative technology.
  • Both leaders believe these appointments will be instrumental in achieving Yieldmo’s goals of optimizing digital advertising through AI and furthering its international reach.

Yieldmo’s strategic leadership expansion underscores its commitment to advancing digital ad experiences using AI-driven solutions. With Dan Contento leading global commercial efforts and Eddie Ishak spearheading design innovation, Yieldmo is well-positioned to continue shaping the future of adtech. These appointments reflect the company’s focus on delivering impactful, user-centered advertising experiences on a global scale.

Alex joins Blis from Samsung Ads; part of US growth acceleration

Blis, the geo-based advertising tech company, has appointed Alex Boras as President of its US operations. Based in New York, Boras brings over 20 years of experience in digital advertising, with a successful track record in scaling businesses at agencies and tech companies. His leadership marks a pivotal moment for Blis as it continues its expansion across the US market.

• Alex Boras' Appointment as President, US:

  • Alex Boras joins Blis from Samsung Ads, where he played a crucial role in scaling Samsung’s programmatic and platform operations, making it one of the largest CTV businesses.
  • With leadership experience at AOL, Yahoo!, and PubMatic, Boras brings deep knowledge of both the buy and sell sides of digital advertising.
  • He began his career managing investment teams at Ogilvy in New York and London, transitioning to advertising technology during its early days.
  • In his new role, Boras will focus on driving Blis' growth across the US, utilizing ID-less solutions to help advertisers reach key customers.

• Boras' Vision for Blis:

  • Boras expressed enthusiasm for joining Blis at a critical time, highlighting the importance of ID-less advertising solutions in the current digital ecosystem.
  • He aims to bring fresh ideas to clients and build on Blis' best-in-class platform by leveraging his unique perspective from both agency and technology company leadership.

• Greg Isbister’s Insight:

  • Greg Isbister, CEO of Blis, emphasized Boras’ valuable expertise in driving expansion, noting that his deep understanding of the industry makes him the perfect leader for the US team.
  • Isbister sees Boras’ leadership as essential to accelerating Blis’ US market expansion and strengthening its position as a leader in geo-based advertising.

• Supporting Leadership Growth:

  • Blis also strengthened its leadership team with the addition of Steve Tschosik as Vice President, Midwest.
  • Tschosik, formerly Senior Vice President of Sales at Eclipse Digital Media, has led sales teams at Clinch, Inmar Intelligence, and ValueClick Media.
  • His extensive experience in ad tech management will support Blis’ national growth strategy.

• Blis' US Expansion:

  • Blis has been operating in the US since 2016, with offices in key markets such as New York, Chicago, Dallas, Los Angeles, Atlanta, and Boston.
  • The company’s expansion continues, driven by its innovative approach to geo-based advertising and industry-leading solutions.

With Alex Boras leading the US team as President and Steve Tschosik joining as Vice President, Midwest, Blis is poised for continued growth in the competitive digital advertising landscape. The company’s focus on ID-less solutions and geo-based ad tech positions it for future success as it strengthens its presence across the US.

Formerly interim Chief Revenue Officer, accomplished sales leader brings decades of experience in digital media, social, and martech to drive enterprise growth through innovation

CreatorIQ, a leading enterprise influencer marketing platform, has appointed Scott Levy as Chief Sales Officer (CSO). Levy, who previously served as the Interim Chief Revenue Officer (CRO) since 2023, brings over two decades of leadership experience in digital media, martech, and social technologies to this role. His appointment marks another significant step in CreatorIQ’s expansion and global growth strategy.

• Scott Levy's Role as Chief Sales Officer:

  • Levy will oversee CreatorIQ’s global sales operations, including strategic enterprise accounts, agency relations, mid-market sales, account management, and revenue operations.
  • In his previous position as Interim CRO, Levy implemented strategic frameworks that enhanced productivity and accelerated pipeline growth across the organization.

• Levy’s Leadership Background:

  • With a track record of success in high-growth companies, Levy co-founded Praction and served as CRO at Contentsquare and Olapic, where he played a critical role in Olapic’s acquisition by Monotype.
  • Levy has worked with leading brands such as Airbnb, Brex, CBS, and iHeartRadio, driving growth through advanced marketing technologies and strategies.

• Chris Harrington's Endorsement:

  • Chris Harrington, CEO of CreatorIQ, praised Levy’s transformative leadership during his time as Interim CRO, noting that his strategic vision and ability to build high-performing teams have already had a significant impact on the company.
  • Harrington is confident that Levy’s appointment as CSO will further strengthen CreatorIQ’s position as the leading influencer marketing platform.

• Levy's Impact on CreatorIQ’s Growth:

  • As Interim CRO, Levy realigned the sales structure by co-locating the Business Development Representatives team in Austin and refocusing efforts on global enterprise market expansion.
  • His efforts prepared CreatorIQ for its next phase of growth by aligning sales, marketing, and product teams to create a dynamic and collaborative team culture.

• Levy’s Vision for CreatorIQ:

  • Levy expressed excitement about his expanded role as CSO, emphasizing his commitment to driving growth through CreatorIQ’s cutting-edge influencer marketing technology.
  • He believes the creator marketing space offers transformative opportunities for enterprise brands and is thrilled to lead the journey with CreatorIQ as the best technology provider in the industry.

With Scott Levy’s promotion to Chief Sales Officer, CreatorIQ is poised for accelerated global growth and further success in the influencer marketing space. Levy’s strategic leadership and deep industry expertise will be instrumental in expanding CreatorIQ’s footprint and strengthening relationships with enterprise clients.

Multilocal, a leader in audience curation solutions, has appointed ad tech veteran Zach Rosen as Fractional General Manager to spearhead its US market expansion. Rosen, who is the Founder and Principal of the growth consultancy Supernova, brings over 15 years of experience in driving revenue and forging strategic partnerships in the digital advertising ecosystem.

• Zach Rosen's Role as Fractional General Manager:

  • As Fractional General Manager, Rosen will lead Multilocal’s efforts to establish a strong presence in the US market, focusing on scaling partnerships with publishers, brands, agencies, and trading desks.
  • Rosen’s expertise in addressable outcomes and audience curation aligns with Multilocal’s mission to provide efficient, privacy-safe solutions for the open web.

• Rosen’s Career in Ad Tech:

  • Prior to founding Supernova, Rosen served as VP and Head of North American Publishers at LiveRamp, where he played a pivotal role in delivering addressable outcomes for publishers and CTV platforms.
  • He was also SVP of Global Supply and Partnerships at Yieldmo, and spent nearly a decade at Index Exchange, where he was instrumental in advancing header bidding technology and expanding the company’s presence across global markets.
  • In 2013, Rosen established Index Exchange’s US headquarters, driving partnership growth across North America, EMEA, and APAC.

• Zach Rosen’s Vision for Multilocal:

  • Rosen expressed enthusiasm for joining Multilocal, emphasizing that the company’s focus on audience curation addresses the challenges publishers and advertisers face in today’s digital landscape.
  • He believes that curation has the potential to solve inefficiencies and signal loss in the open web, making digital advertising more equitable for all stakeholders.

• James Leaver’s Perspective:

  • James Leaver, CEO of Multilocal, praised Rosen’s appointment, noting his extensive industry experience and ability to connect with people.
  • Leaver highlighted that Rosen’s problem-solving skills and commitment to supporting the open web are key to Multilocal’s growth and innovation in the digital advertising space.

• Multilocal’s US Expansion Strategy:

  • With Rosen at the helm of US operations, Multilocal aims to solidify its position as a leader in audience curation, providing brands and advertisers with tools to optimize digital ad campaigns and reach their target audiences more effectively.
  • Rosen’s leadership is expected to drive growth by fostering partnerships that ensure more efficient, privacy-centric advertising solutions.

With Zach Rosen leading Multilocal’s US expansion, the company is poised to enhance its presence in the digital advertising ecosystem. His deep experience in revenue growth, strategic partnerships, and ad tech innovation will be instrumental in advancing Multilocal’s mission to create a thriving, privacy-safe digital advertising environment.

Introducing TurboDocx Writer: Now available on Microsoft AppSource, TurboDocx Writer is the game-changing Word plugin that automates document creation, manages templates, and simplifies content injection—all within Microsoft Word. TurboDocx is pushing the future of work forward, giving professionals powerful AI tools to streamline their workflows. Install now and explore new possibilities for efficiency and innovation.

TurboDocx, a leader in AI-powered document generation, has launched its new Word Plugin, TurboDocx Writer, available on Microsoft AppSource. This integration allows professionals to streamline document creation processes within Microsoft Word using advanced templating, variable replacement, and dynamic content injection. TurboDocx Writer aims to enhance workflows for legal teams, sales departments, MSPs, and other professionals.

• TurboDocx Writer: A Game-Changer for Document Automation:

  • TurboDocx Writer integrates directly with Microsoft Word, providing users with powerful document automation tools without leaving their familiar workspace.
  • Designed for professionals across industries, the plugin simplifies document generation by allowing users to create, update, and personalize documents with minimal effort.

• Key Features of TurboDocx Writer:

  • Point-and-Click Simplicity: Users can inject dynamic content from templates, knowledgebases, or custom data sources into documents with ease.
  • Full Template Integration: Leverage pre-built or custom templates to populate documents quickly, ensuring consistency and accuracy.
  • Advanced Variable Replacement: Automate the replacement of placeholders with real-time data, eliminating manual errors and enhancing efficiency.
  • Seamless Integration with Microsoft Word: The plugin complements Word’s interface, enhancing user experience while maintaining familiarity with the software.

• Empowering Professionals with Document Automation:

  • TurboDocx Writer is ideal for professionals in industries like legal, sales, and professional services who frequently work with complex documents.
  • The plugin reduces the manual workload, prevents copy-paste errors, and enables users to focus on more important content, boosting productivity.

• Nicolas Fry’s Vision for TurboDocx Writer:

  • Nicolas Fry, Founder and CEO of TurboDocx, expressed excitement about the plugin’s launch:
    • “By integrating TurboDocx with Microsoft Word, we empower users to automate document creation effortlessly, making their workflows faster, smarter, and error-free. We're thrilled to make document automation accessible to professionals globally.”

• Looking Ahead: AI-Powered Innovations in Microsoft Office:

  • TurboDocx plans to enhance its integration with Microsoft Office through AI-driven features. Future updates may include intelligent suggestions, contextual insights, and smart document enhancements, further transforming how businesses interact with their documents.
  • The vision is to not only automate document generation but also bring greater flexibility, accuracy, and intelligence across the entire Microsoft Office ecosystem.

The launch of TurboDocx Writer on Microsoft AppSource is a significant step towards revolutionizing document automation within Microsoft Word. With its powerful features and future plans to integrate AI-driven enhancements, TurboDocx continues to make document workflows more efficient and intelligent, benefiting professionals across a wide range of industries.

Later, a leading provider of influencer marketing and social media management solutions, has announced two strategic executive appointments aimed at transforming how brands measure and monetize their social presence. Bill Kantar joins as Chief Revenue Officer (CRO), and Phoebe Maclachlan, a long-time Later veteran, has been promoted to Chief Customer Officer (CCO).

• Bill Kantar: Chief Revenue Officer

  • In his new role as CRO, Bill Kantar will focus on accelerating Later's penetration into the enterprise market and scaling the sales organization. With a decade of experience in influencer marketing, Bill previously served at Captiv8, where he led new markets and strategic partnerships. His impressive background also includes serving as Chief Revenue Officer at Open Influence and holding various sales leadership roles at ViacomCBS and Yahoo!. His expertise will be vital in helping clients maximize their potential in social media and influencer marketing.

• Phoebe Maclachlan: Chief Customer Officer

  • Phoebe Maclachlan’s promotion to CCO comes after nearly ten years of dedicated service at Later. Throughout her tenure, she has significantly enhanced the customer experience for brand and agency marketers. Phoebe has been instrumental in linking social and influencer campaigns to tangible business outcomes. As CCO, she will lead Later’s customer-centric strategy, overseeing services, support, solutions, and account management. Her deep understanding of the company's operations will enable her to further strengthen client relationships.

• Recent Leadership Expansion

  • These appointments are part of Later’s broader leadership expansion, which recently included:
    • Jose Segrera as Chief Financial Officer
    • Jamie Tischart as Chief Information and Technology Officer
    • Justin Withers as Chief Growth Officer
  • All executives will report directly to CEO Scott Sutton, who believes that these strategic appointments will be crucial in unlocking the full potential of Later’s offerings.

With the addition of Bill Kantar as Chief Revenue Officer and the promotion of Phoebe Maclachlan to Chief Customer Officer, Later is well-positioned to redefine the social media landscape. These changes underscore Later's commitment to providing exceptional influencer marketing and social media management solutions that drive business outcomes for brands and agencies.