Later, a leading provider of influencer marketing and social media management solutions, has announced two strategic executive appointments aimed at transforming how brands measure and monetize their social presence. Bill Kantar joins as Chief Revenue Officer (CRO), and Phoebe Maclachlan, a long-time Later veteran, has been promoted to Chief Customer Officer (CCO).

• Bill Kantar: Chief Revenue Officer

  • In his new role as CRO, Bill Kantar will focus on accelerating Later's penetration into the enterprise market and scaling the sales organization. With a decade of experience in influencer marketing, Bill previously served at Captiv8, where he led new markets and strategic partnerships. His impressive background also includes serving as Chief Revenue Officer at Open Influence and holding various sales leadership roles at ViacomCBS and Yahoo!. His expertise will be vital in helping clients maximize their potential in social media and influencer marketing.

• Phoebe Maclachlan: Chief Customer Officer

  • Phoebe Maclachlan’s promotion to CCO comes after nearly ten years of dedicated service at Later. Throughout her tenure, she has significantly enhanced the customer experience for brand and agency marketers. Phoebe has been instrumental in linking social and influencer campaigns to tangible business outcomes. As CCO, she will lead Later’s customer-centric strategy, overseeing services, support, solutions, and account management. Her deep understanding of the company's operations will enable her to further strengthen client relationships.

• Recent Leadership Expansion

  • These appointments are part of Later’s broader leadership expansion, which recently included:
    • Jose Segrera as Chief Financial Officer
    • Jamie Tischart as Chief Information and Technology Officer
    • Justin Withers as Chief Growth Officer
  • All executives will report directly to CEO Scott Sutton, who believes that these strategic appointments will be crucial in unlocking the full potential of Later’s offerings.

With the addition of Bill Kantar as Chief Revenue Officer and the promotion of Phoebe Maclachlan to Chief Customer Officer, Later is well-positioned to redefine the social media landscape. These changes underscore Later's commitment to providing exceptional influencer marketing and social media management solutions that drive business outcomes for brands and agencies.