Bloomreach, a leader in e-commerce personalization, has announced a game-changing update to its marketing automation platform, Bloomreach Engagement. The platform now features autonomous Loomi AI capabilities, allowing marketers to build omnichannel campaigns in minutes instead of weeks. This leap in efficiency promises to revolutionize marketing roles by enhancing personalization, broadening reach, and driving strategic business impact.

• Rapid Campaign Creation:
  With Loomi AI, what once took weeks to accomplish can now be done in a matter of minutes. Marketers prompt the AI, which then builds entire workflows in seconds.

• Full Control & Flexibility:
  Marketers retain complete control over the campaigns, with the ability to refine workflows, create content, run tests, and adapt strategies as needed.

• Scalability Across Channels:
  Bloomreach Engagement supports over 15 channels, allowing marketers to seamlessly scale campaigns across customer touchpoints, from email to social media.

• Enhanced Strategic Role:
  By automating time-consuming tasks, Loomi AI enables marketers to focus on complex, revenue-driven strategies that enhance customer experience and profitability.

Industry Impact:

A recent survey showed that creating a single email campaign can take marketers up to two weeks. With customers engaging across multiple channels, omnichannel campaigns can take more than a month to build. Bloomreach Engagement’s AI solution streamlines this entire process, ensuring marketers spend less time executing and more time innovating.

Quotes from Leadership:

Anirban Bardalaye, Chief Product Officer of Bloomreach, stated, "We’re ensuring marketing teams focus where it matters most. Loomi AI will unleash the true potential of marketers everywhere, shifting their role from execution to strategic innovation."

Bloomreach's Proven ROI:

Bloomreach already boasts a remarkable 251% ROI for its Engagement platform users. With the new Loomi AI integration, this number is expected to rise as marketers can achieve more in less time, with greater personalization and scale.

By incorporating Loomi AI, Bloomreach Engagement is reshaping the future of marketing automation, empowering teams to execute faster, strategize deeper, and deliver unparalleled business impact. Tune in to the Edge Summit live stream to explore more about these innovations.

Zil Money has launched a multi-level commission referral program designed to incentivize bloggers and marketers, offering 50% direct commissions and additional earnings through a referral chain of up to six levels. This initiative aligns with Zil Money's impressive growth, as it continues to see a 50% increase in credit card user volume each month.

Zil Money, a leading B2B payment platform, has launched a multi-level commission referral program designed to benefit bloggers and referral marketers. This innovative program provides participants with lucrative earning opportunities, including 50% direct commissions and ongoing income through a referral network spanning up to six levels. As Zil Money sees rapid growth, particularly a 50% increase in credit card user volume month-over-month, this program comes at a pivotal time for the platform.

• 50% Direct Commission:
  Participants earn a significant 50% commission on the first payment made by each referred user, presenting an immediate reward for their efforts.

• Ongoing Income Through Multiple Levels:
  The referral program expands beyond the first level, allowing users to earn passive income through their growing referral chain:

  • Second-level: 16% commission
  • Third-level: 8% commission
  • Fourth-level: 4% commission
  • Fifth-level: 2% commission
  • Sixth-level: 1% commission

• Subscription-Based Commissions:
  Users also receive 5% of the referred user's monthly subscription for up to 12 months, ensuring a recurring revenue stream.

• Credit Card Processing Commission:
  In addition to subscription earnings, participants earn 2% of credit card processing fees (equivalent to 5.9 basis points) on transactions made by their referrals.

Ease of Use and Flexibility:

Zil Money simplifies the referral process by offering tools such as:

• Personalized referral links
• Customizable coupon codes
• Flexible fee options
  These features make it easier for participants to attract new users and expand their referral network. Additionally, first-payment commissions are adjusted if credits are provided to the referred user, ensuring transparency and fairness.

Platform Benefits:

As part of the Zil Money Corporation, which includes OnlineCheckWriter.com, Zil US, and ZilMoney.com, the platform offers a range of financial management features for businesses. Key functionalities include:

• Payroll management
• Check creation and account reconciliation
• Seamless integration with over 22,000 banks
• Payment options such as ACH, wire transfers, payment links, and credit/debit card processing.

With over one million users and $82 billion in transactions processed, Zil Money continues to innovate and expand globally. This multi-level referral program offers referral marketers and bloggers a powerful way to earn passive income while contributing to the platform’s ongoing success.

The addition of Tactix’s mobile app, which captures in-the-moment experiences of products and services, augments QuestionPro’s leading suite of experience research offerings

QuestionPro, a global leader in online survey and research services, has announced the acquisition of Tactix, a Paris-based video research platform. This strategic move enhances QuestionPro’s experience research capabilities and marks the company’s expansion into the French market. By integrating Tactix’s unique digital diary method, QuestionPro aims to provide deeper, more authentic insights into customer experiences through video and photo storytelling.

• Tactix’s Digital Diary Study Method:
  Tactix’s mobile app allows research participants to capture real-time experiences with products and services. This method provides:

  • In-the-moment customer insights
  • Enhanced storytelling through videos and photos

• Expanded Suite of Experience Research Tools:
  The acquisition strengthens QuestionPro’s ability to collect, analyze, and share in-context insights globally. This integration will help businesses better understand their customers, enabling:

  • Improved ideation, creation, and optimization of customer experiences
  • Access to global participants for wider and faster study capabilities

• Maintained Innovation for Tactix Clients:
  Existing Tactix clients will continue receiving the same innovative research solutions, with added benefits from QuestionPro’s:

  • Advanced technology
  • Global reach
  • Expert guidance

Strategic Goals for Growth:

• Expansion into the French Market:
  This acquisition is a key step in QuestionPro’s entry into France. It will enable the company to expand its customer base and provide strategic research solutions to local brands across various industries, including:

  • Financial services
  • Retail and ecommerce
  • Media, tech, and more

• Enhanced Customer Understanding through Video Insights:
  The combined expertise of QuestionPro and Tactix will meet the growing demand for digital user insights and ethnography, giving brands the tools to:

  • Understand customers more authentically
  • Drive business growth through superior customer experiences

With the acquisition of Tactix, QuestionPro strengthens its position as a leader in experience research and innovation. The move expands its offerings and presence in France, empowering brands to capture and analyze high-quality customer insights using cutting-edge video research technology.

Edgio’s improved application features streamline content delivery and improve insights to gauge user satisfaction

Edgio, known for its expertise in security, speed, and simplicity at the edge, has introduced significant enhancements to its applications platform. The updates focus on improving Real User Monitoring (RUM) and low-code predictive prefetching capabilities, aiming to set new industry standards for web performance and user experience. These new features simplify performance optimization, providing companies with tools to deliver faster and more efficient web experiences.

• Real User Monitoring (RUM) Enhancements:
  Edgio’s updated RUM feature offers deeper insights into user interactions and system performance. Key benefits include:

  • 90-day data retention for long-term trend analysis
  • Visibility into Interaction to Next Paint (INP) metrics
  • Multi-month comparisons for enhanced data-driven decision-making
    This helps businesses continuously monitor site responsiveness, ensuring peak website performance and an improved user experience.

• Predictive Prefetching Capabilities:
  Predictive prefetching allows web browsers to load content in advance, improving page load speed and navigation between pages. With Edgio’s enhanced low-code prefetching, companies can:

  • Boost website performance without modifying website or server code
  • Increase page load speeds by up to 80%, with pages loading in under one second
  • Improve organic traffic by 30%, reduce bounce rates by 40%, and increase conversion rates by 200%

• Edge Functions Editing UI:
  Edgio’s new Edge Functions Editing UI simplifies application performance optimization through edge computing. The browser-based GUI enables companies to:

  • Efficiently optimize applications without modifying web project code
  • Maximize efficiency in delivering fast and seamless web experiences

Impact on Businesses:

Several top brands, including Tapestry (coach.com, katespade.com), Akira, Shoe Carnival, and Universal Standard, are already utilizing these features to drive performance gains. The integration of predictive prefetching has enabled these businesses to enhance user experiences, leading to higher customer engagement and revenue growth.

As digital expectations rise, Edgio continues to innovate, helping companies meet the demand for faster, seamless web experiences. With enhanced RUM and predictive prefetching, businesses can improve their websites’ speed, performance, and user engagement, leading to measurable gains in traffic, conversion rates, and user satisfaction.

Fast Video Cataloger 9 has been released, featuring a new AI-powered transcription plugin that enhances video management for editors and creators. Users can organize their video libraries locally, ensuring privacy and quick access without needing cloud storage. The standout feature is a dedicated transcription window that highlights text in real-time, allowing users to click on any word to jump directly to that moment in the video, streamlining navigation and referencing.

The highly anticipated Fast Video Cataloger 9 (FVC9) is now available, bringing game-changing AI-powered transcript support to the popular video cataloging software. This latest version enables video editors, content creators, and media professionals to efficiently organize and search through video libraries with enhanced speed, privacy, and precision.

• AI-Powered Transcript Support:
  The standout feature of FVC9 is its new transcription plugin. Users can now view real-time transcripts of their videos in a dedicated window, allowing for easy navigation and improved content management.

  • As the video plays, the corresponding text is highlighted.
  • Users can click on any word in the transcript to instantly jump to the exact moment in the video.
  • This functionality revolutionizes how professionals search, reference, and index video content.

• Local Video Management Without Cloud Dependence:
  Fast Video Cataloger 9 allows users to organize their entire video library on a local computer, eliminating the need for cloud storage or internet access.

  • This ensures privacy, speed, and the ability to work offline.
  • Users can perform quick, keyword-based searches for specific moments or spoken words across vast video collections.

Impact on Video Editors and Content Creators:

The addition of transcript support complements Fast Video Cataloger's powerful indexing and search features, which have been in continuous development since 2011. This new tool allows video professionals to:

• Enhance productivity by speeding up content navigation and review.
• Effortlessly find key moments within extensive video libraries.
• Save valuable time with AI-assisted accuracy in locating and referencing specific scenes or spoken words.

What’s Next for Fast Video Cataloger?

Available now for 64-bit Windows systems, Fast Video Cataloger 9 continues to evolve, meeting the needs of video professionals who demand speed, privacy, and efficiency. As Robert Lönn, Co-founder of Fast Video Cataloger, puts it, “This feature has been on our users’ wishlist, and we are excited to deliver it.”

The company’s VISION Analytics Platform introduces the Visual Engagement Score to measure product, promotion, and ad performance

Standard AI, a leader in empowering retailers with data-driven insights, has launched new features for its VISION Analytics Platform. The most notable addition is the Visual Engagement Score, a tool that provides retailers and brands with real-time understanding of how shoppers interact with in-store products, media, marketing, and promotions. This feature is set to revolutionize physical retail by offering insights into shopper behavior similar to what e-commerce analytics provides.

• Visual Engagement Score:
  Retailers can now track how shoppers engage with products, ads, and high-impact zones in real time. Similar to digital marketing's active engagement score, this tool correlates merchandising and conversion rates, enabling a deeper understanding of the customer journey in physical stores.

• Data-Driven Insights on Shopper Behavior:
  The VISION platform, launched in March 2024, uses advanced data analytics to measure factors like dwell time, shopper orientation, and proximity to products. Retailers can now visualize the full conversion funnel, gaining insights into both converting and non-converting shoppers.

Transforming Brick-and-Mortar Retail:

According to Angie Westbrock, CEO of Standard AI, brick-and-mortar stores have long lacked visibility into shopper behavior. “VISION is bringing the power of e-commerce analytics to physical stores, offering unparalleled real-time insights into the customer journey," she said. Retailers can now leverage these insights to optimize store layouts, improve product placement, and personalize the shopper experience to drive engagement and sales.

Privacy-Protected Analytics:

VISION's proprietary computer vision technology offers precision in analyzing shopper interactions while protecting privacy. It filters out employees and anonymizes shoppers, ensuring privacy without facial tracking. This allows retailers to gain accurate, real-time insights without compromising customer trust.

Benefits to Retailers:

• Track the complete customer journey from initial engagement to conversion or abandonment.
• Understand the effectiveness of in-store media and product placements.
• Identify trends and optimize strategies to improve customer loyalty and boost revenue.

Following a successful 12-week pilot with a major retailer, Standard AI plans to expand access to these insights for both existing and new customers.

Geekflare, a leading B2B publishing platform, has announced its acquisition of QuestionDB, a powerful SEO tool designed to help businesses discover popular questions and keywords related to their industry. This strategic acquisition reinforces Geekflare's commitment to expanding its product offerings and increasing its impact within the technology and digital marketing sectors.

What is QuestionDB?

QuestionDB is widely recognized for its ability to help digital marketers and content creators find low-competition keywords and analyze user-generated questions related to various products or industries. By leveraging an extensive database of user queries across multiple platforms, it provides businesses with valuable insights for creating targeted content and improving their SEO strategies.

Enhanced SEO Capabilities:

With the acquisition of QuestionDB, Geekflare will integrate these advanced SEO tools into its platform. This means businesses using Geekflare can access:

• Data-driven insights for content optimization.
• Enhanced keyword research and content strategy tools.
• The ability to find user-generated queries for more relevant, targeted content.

This integration further solidifies Geekflare's standing as a leader in providing comprehensive digital marketing solutions and tools for businesses seeking to improve their search engine rankings and online visibility.

Commitment to Growth and Innovation:

Chandan Kumar, Founder of Geekflare, expressed excitement about the acquisition:
"We are thrilled to welcome QuestionDB into the Geekflare family. This acquisition aligns perfectly with our mission to equip businesses with the resources and insights they need to thrive in the ever-evolving tech landscape."
Kumar also highlighted that the addition of QuestionDB will bolster Geekflare's existing SEO tools, providing even more valuable resources for its users.

Broader Impact on the Tech Industry:

Geekflare continues to be a go-to platform for businesses, offering a range of tools and services including APIs, cybersecurity solutions, and web performance testing tools. The acquisition of QuestionDB adds another layer to Geekflare’s already robust platform, allowing businesses to:

• Improve content relevance.
• Engage their audience more effectively.
• Compete successfully in the increasingly competitive digital landscape.

Cyberimpact, Canada’s leading email marketing platform, has introduced an exciting new feature—Landing Pages—designed to simplify and enhance digital marketing efforts. The tool empowers businesses, especially small and medium-sized enterprises (SMEs), to build high-converting landing pages without needing coding or design expertise, offering an all-in-one solution for lead generation and marketing.

Designed for Canadian SMEs:

The Landing Pages feature was developed based on feedback from Canadian SMEs, responding to their need for streamlined, efficient marketing tools.
Geoffrey Blanc, General Manager of Cyberimpact, stated:
“At Cyberimpact, we focus on helping our clients achieve their marketing goals with greater ease and efficiency. This system is the perfect fit to unlock the full marketing potential for our clients. We recognize the importance of having a seamless, all-in-one solution that enables businesses to manage their email campaigns and capture leads.”

Key Features of Cyberimpact’s Landing Pages:

• Drag-and-Drop Editor: Intuitive and user-friendly, allowing anyone to create beautiful landing pages with ease.
• Customizable Templates Library: An ever-growing library of professionally designed templates to suit various business needs.
• Seamless Form Integration: Fully integrated with Cyberimpact’s subscription forms, making lead capture easy.
• Mobile-Responsive Design: Pages are optimized for both desktop and mobile devices, ensuring a smooth user experience.
• Real-Time Analytics: Businesses can track the performance of their landing pages, enabling data-driven decisions.
• Bilingual Support: The platform is available in both English and French, catering to Canada’s diverse needs and ensuring CASL compliance.
• Custom Cookie Banner: Demonstrating commitment to data privacy and protection.
• Ad Performance Tracking: Integration with Google Analytics and Meta Pixel for tracking campaign performance.

Benefits for Canadian Businesses:

With Cyberimpact’s Landing Pages, Canadian businesses now have a powerful tool to:

• Streamline their digital marketing efforts.
• Save time by using a single platform for both email marketing and landing page creation.
• Make data-driven decisions through real-time analytics, helping them optimize their marketing strategy.
• Ensure compliance with Canadian Anti-Spam Legislation (CASL) and commitment to data privacy.

Empowering Canadian SMEs:

Blanc added, “With this system, we’re empowering businesses to streamline their marketing efforts, save time, and focus on what truly matters—growing their business.” Cyberimpact continues its mission to provide affordable and user-friendly marketing solutions that cater to the unique needs of Canadian SMEs.