Windfall now seamlessly integrates its people intelligence data and AI scores into Microsoft Dynamics' platform, enabling organizations to better understand their customers, activate sales & marketing workflows, and make informed data-driven decisions to maximize revenue.

Windfall Data, Inc., a leading provider of people intelligence and AI solutions for commercial organizations and nonprofits, has announced a powerful new integration with Microsoft Dynamics. This bi-directional integration allows users to seamlessly access Windfall’s comprehensive data including wealth, career, psychographic, and demographic information—directly within their Microsoft Dynamics CRM instance. This enhancement empowers organizations to identify, prioritize, and engage the right prospects, constituents, and customers effectively.

Unlocking Enhanced Segmentation:

With this integration, go-to-market teams can leverage Windfall’s data for more precise segmentation. By gaining insights into key segments and ideal personas, organizations can tailor their messaging and outreach strategies to specific customer cohorts, significantly increasing the likelihood of successful engagement and driving better outcomes.

John Dao, Windfall's VP of Product, emphasized the significance of this integration:
“Integrating Windfall's people intelligence data with Microsoft Dynamics represents a significant step forward for organizations seeking to leverage data-driven insights in their sales and marketing strategies. Our customers can also enhance their data with Windfall's predictive AI solutions that further marry data-driven workflows and activations.”

Streamlined Workflows for Better Engagement:

The integration of Windfall's people intelligence data into Microsoft Dynamics not only supercharges CRM reporting and analytics but also empowers sales, marketing, and service professionals to adopt data-driven tactics within their existing workflows. Businesses and nonprofits can now engage high-value prospects more effectively, delivering personalized experiences at scale.

In addition to people intelligence data, Microsoft Dynamics customers can incorporate Windfall's predictive AI solutions, facilitating better implementation of data-driven workflows. The integration automates the process, significantly reducing manual data entry and maximizing the efficiency of go-to-market teams.

With this integration, Windfall Data and Microsoft Dynamics are equipping organizations with the tools needed to harness the power of data, enhancing engagement strategies and driving success in sales and marketing efforts.

TapClicks, the leading provider of Smart Marketing solutions, has announced a significant partnership with the ABC Digital Group, delivering technology-based benefits to the rapidly expanding Latin American (LATAM) advertising market. Having collaborated with ABC Digital for over three years as an implementation services provider and reseller partner, TapClicks is now poised to further penetrate the LATAM market, leveraging their combined expertise.

Explosive Growth in LATAM Advertising

According to Statista, total advertising spending in Latin America is expected to reach nearly $34 billion by 2024, with digital advertising surpassing traditional expenditures. Digital ad spending is projected to continue its upward trajectory, exceeding traditional advertising by over $10 billion by 2027. The anticipated growth signifies a vital shift in how businesses approach marketing in the region.

E-Commerce Boom and Technological Advancements

There is also tremendous potential for developing the e-commerce market in LATAM. A recent PagSeguro white paper forecasts that e-commerce will grow at a 22% annual rate until 2026, reaching a staggering $870 billion. This growth enables LATAM consumers to access a broader range of products and services, compare prices, and make informed purchases—a crucial advantage in bustling urban centers.

Technological advancements, including the use of Artificial Intelligence (A.I.), have significantly improved the online shopping experience. E-retailers and online service providers can now enhance marketing capabilities and offer customized experiences, further contributing to market growth.

Empowering Marketers with Data Intelligence

Advanced data intelligence tools, such as the TapClicks platform, are essential for marketers, agencies, and brands. In a dynamic digital landscape, agile decision-making based on accurate data is crucial for optimizing advertising spend. Marketers leveraging advanced data intelligence tools that integrate relevant information and utilize AI are best positioned to serve customers effectively and distinguish themselves in the market.

Chel Heler, Chief Growth Officer at TapClicks, stated:
“We share with ABC Digital the belief that it all starts with data. Connecting all of a client’s data sources, building their storytelling, and providing actionable insights are critical for revenue growth and operational efficiency.”

Ana Browne, CEO of ABC Digital Group, added:
“I am confident that TapClicks will help sustain the growth of the advertising business in Latin America by providing solutions that streamline workflows and deliver insightful analytics.”

Conclusion: A Future-Ready Approach

Together, TapClicks and the ABC Digital Group are set to support new business strategies through AI and machine learning, analytics, streamlined operations, market development, and optimized monetization. This partnership represents a significant step forward in enhancing advertising solutions across Latin America.

Patent powers more effective household-level targeting and audience insights, furthering the company’s leadership position in privacy-compliant, first-party data-based marketing solutions

FullThrottle Technologies, LLC, a leader in privacy-first data solutions, has announced the issuance of a patent for its innovative SafeMatch™️ technology. This groundbreaking method connects ad exposures to actions and outcomes using anonymous browser data. The patent, titled US 12,051,083 B2, safeguards the company’s advanced techniques in anonymous data processing, enabling precise household-level targeting and audience insights while respecting user privacy preferences. This development marks a significant milestone in fullthrottle.ai’s commitment to creating robust, privacy-centric marketing tools for a cookieless future.

Revolutionizing Data Processing with SafeMatch™️

The SafeMatch™️ technology allows fullthrottle.ai™️ to assign unique identifiers to anonymous browser sessions, analyze key session data, and link this information to user actions without infringing on user privacy. By processing anonymized session data—such as URLs accessed, session timestamps, and other metadata—this method effectively connects targeting strategies to outcomes in a privacy-compliant manner.

This patent is the latest addition to a series of intellectual properties secured by fullthrottle.ai™, empowering marketers to execute more effective data-driven advertising campaigns. The company has previously received patents for methods that transform online audiences into household-level audiences using cookieless technology and for technologies that assess the impact of video and audio on household behavior.

Commitment to Privacy-First Marketing

Amol Waishampayan, Chief Product Officer at fullthrottle.ai™, stated:
“SafeMatch™️ represents a significant advancement in privacy-first technology. This patent allows us to deliver highly targeted campaigns that consider which impressions drive business outcomes—without compromising user privacy. As marketers navigate a cookieless future, we’re excited to provide solutions that enable effective and responsible audience targeting.”

Empowering Marketers with Actionable Insights

SafeMatch™️ enhances first-party data strategies by enabling marketers to analyze anonymous user profiles and connect audiences to outcomes. This empowers businesses to gain actionable insights into user interactions with their websites and campaigns while adhering to privacy preferences and complying with data protection regulations.

New authentication and verification technology introduced at G2E.

Veridocs, the leader in ID authentication and identity management for the gaming industry, is excited to unveil new and enhanced technology modules at the Global Gaming Expo (G2E), taking place from October 7-10 in Las Vegas. The four new modules within the Evolution platform aim to further simplify and enhance identity management, providing additional options to authenticate ID documents and verify an individual’s current status. The seamless integration of the seven-module suite in the Evolution platform allows customers to tailor solutions to fit their facility's specific needs.

"Veridocs is launching exciting new technologies into orbit this year," said Veridocs President and CEO Joe Oprosko. "Our expanded Evolution platform enables our customers to be even more certain that the person standing in front of them meets established criteria for entry or purchase. Our modules authenticate ID documents and verify patron status against various third-party or internal lists."

Introducing New Technology Modules

1. mDL Authentication

The mDL Authentication module utilizes advanced communication technology to authenticate mobile digital licenses (mDLs). Casinos and other businesses can quickly and securely verify digital IDs using a Veridocs scanner. This technology allows patrons to disclose only the necessary information for entry while maintaining personal privacy. The mDL module offers all the features provided with a physical ID, including scanned documentation for compliance audits.

2. Facial Comparison

Veridocs' facial comparison technology enhances ID authentication by matching the biometric features of an ID photo with the individual’s facial features using a webcam. This process verifies the identity of the person presenting the ID, significantly reducing potential human error during ID checks.

3. Mobile Verification

The Mobile Verification module is a browser-based application that enables ID verification using a mobile device. This feature extends ID management across the venue or is particularly useful in spaces with limited room, such as entryways and lobbies. Age-restricted venues, including casinos, nightclubs, and high-end retail establishments, can leverage this module alongside Veridocs' standard workstations, equipped with TrueAuthentication technology and ID scanners for comprehensive authentication and compliance audits.

4. Document Imaging

Veridocs simplifies the process of storing signature cards, applications, and other critical documents through its document imaging module. Users can securely store scans of documents under a patron's profile, facilitating quick access to information and creating a “one-stop-shop” for retrieving patron data.

The customized bundle-builder is the first piece of FreeCast’s whole-industry media solution.

FreeCast is excited to announce the launch of YouBundle, a new service that empowers consumers to create customized bundles of streaming video products, centralizing their subscription management and consolidating media costs into a single monthly payment. This consumer-facing product marks the first phase of FreeCast's omni-channel media industry solution, with more announcements expected as the company tackles various challenges in the OTT (Over-the-Top) television space.

Addressing the Confusion in Streaming Media

The streaming media market is increasingly confusing and costly to navigate, particularly as cable TV faces a rapid decline. Consumers are in dire need of a solution. YouBundle is designed to give consumers control, allowing them to select only the subscription services they want based on their preferences and budgets. The base FreeCast service aggregates over 500 free streaming channels along with hundreds of thousands of ad-supported and pay-per-view TV episodes and movies. This creates the single-source TV experience that consumers have long requested, enabling them to binge, pay, pause, and restart subscriptions from a unified menu.

Comprehensive Content Aggregation

YouBundle aggregates all major subscription video-on-demand services, including Netflix, Disney+, and Max, as well as virtual pay-TV bundles like YouTube TV, Sling TV, and FuboTV. Furthermore, with FreeCast Home and an antenna, users can also access local broadcast channels such as ABC, CBS, NBC, FOX, and PBS.

Industry Impact and Vision

William Mobley, CEO of FreeCast, elaborated on the significance of YouBundle within the company’s comprehensive industry strategy: “What we’ve done with YouBundle is bring together a lot of the solutions we’ve been working on for years into one easy product. That’s what the consumer needs, and more importantly, it’s what the industry needs right now. Big picture, this is about more than just consumers paying too much or being able to find their shows and movies; billions of dollars and thousands of media industry jobs are at stake with these very problems. Our approach is to tackle them in a big-picture way. The launch of YouBundle is the first piece of that, and we’ll have industry-facing solutions that work together with it following shortly.”

The partnership enables thousands of TD SYNNEX partners to offer Iterate.ai’s cutting-edge AI tools—including its innovative Generate application for secure and flexible LLMs

Iterate.ai, a leader in AI platforms that enable enterprises to develop production-ready applications for private AI needs, has partnered with TD SYNNEX, a leading global distributor and solutions aggregator in the IT ecosystem. This partnership will make Iterate.ai’s advanced AI portfolio available to TD SYNNEX’s extensive network of resellers and their customers worldwide.

Scaling the Go-to-Market Plan

“Iterate is committed to scaling its go-to-market plan through the channel,” said Kevin Homer, Vice President of Sales at Iterate.ai. “We are excited to partner with TD SYNNEX and its network of vendors and resellers to make that vision a reality.”

Flagship Solution: Generate

Through this partnership, TD SYNNEX resellers can now offer Iterate.ai’s Generate, an AI Assistant application, as a flagship go-to-market solution. Generate leverages advanced techniques like Retrieval-Augmented Generation (RAG), enabling it to answer questions using information from files stored on a user's computer—safely and securely. Unlike many other AI tools, Generate operates directly on a company’s systems, allowing use without an internet connection and safeguarding sensitive data from exposure to public AI chat services.

Generate can input data from any third-party solution that has an API or other means of access (e.g., PDF, .exe). Initial out-of-the-box integrations include the Google Drive suite, Microsoft OneDrive suite, common workflow managers like Monday and Slack, and personal finance apps like QuickBooks. Once document access is established, users can ask questions and receive summarized answers linked to sources in their private files and documents. This functionality enables Generate to support various use cases, including summarizing customer comments, analyzing inventory, generating logo designs, and providing data-driven business insights.

Win-Win Partnership

“This partnership is a win for Iterate, TD SYNNEX and its channel partners, and end customers alike,” said Brian Sathianathan, CTO and co-founder of Iterate.ai. “We’re excited to bring our multi-functional private AI solutions to new businesses via TD SYNNEX’s vast reseller network and support those organizations in achieving their most ambitious AI and business goals.”

Additional Iterate.ai solutions available include Interplay, a patented low-code development environment that facilitates the rapid creation of advanced AI chatbots and other AI-powered applications. More Iterate.ai products for TD SYNNEX resellers are set to roll out in early 2025.

Commitment to AI Innovation

“Through our Destination AI initiative, TD SYNNEX is committed to driving AI adoption and innovation for our reseller partners,” said Lisa McGarvey, VP of Data, AI & IoT Solutions at TD SYNNEX. “With Iterate.ai added to our portfolio of vendor partners, we're able to enrich the breadth and depth of our AI offerings, enabling us to connect our partners to comprehensive AI and application development solutions that meet their needs.”

Creator-driven consumers will spend more and engage deeper with holiday content compared to traditional audiences

Premier creator marketing platform Collective Voice has released its timely 2024 Holiday Report, providing valuable insights into the influential power of content creators on consumer purchasing behavior.

As major fall sales commence, and with the year's election and a shortened holiday shopping season, the importance of choosing the right creators and platforms is higher than ever. To craft successful marketing campaigns that resonate and drive both sales and loyalty, brands must understand how creators influence consumer shopping preferences, spending habits, content engagement, timing, and platform choice.

1. Creator-Led Shopping Fuels Bigger Holiday Spending
   Creator-driven shoppers—consumers inspired by content creators when making purchasing decisions—are 30% more likely to budget and spend over $1,000 on holiday gifts, including luxury items. This is significantly higher than the average consumer, who tends to spend less on high-end goods.

2. Understanding Where Shoppers Seek Recommendations
   Nearly 70% of creator-driven shoppers are influenced by the social media channel a creator uses. YouTube, Facebook, and Instagram lead as the top sources for gift ideas, accounting for about 60% of shoppers' preferences.

3. Trust in Mid-Tier Influencers
   Mid-tier influencers with 50-100k followers are over 9 times more likely to be trusted than celebrities with enormous followings, highlighting the value of authenticity in marketing.

4. Budget-Conscious Creator-Driven Shoppers
   While eager to splurge on luxury gifts this holiday, creator-driven shoppers remain highly price-conscious, with 79% frequently using discount codes. This sensitivity to pricing suggests that prioritizing discounts may drive increased conversions.

Implications for Brands

"As we approach the holiday season, it's clear that creator content is driving a significant increase in consumer omni-channel shopping behavior," says Clair Sidman, VP of Marketing at Collective Voice. "Our research shows that creator-driven shoppers are more valuable to brands because they spend more and engage more deeply with holiday content than shoppers who see traditional brand content."

As in-store shopping gains momentum this holiday season, many brands are still missing opportunities to leverage creator-driven content to amplify their omni-channel sales. Creators provide a level of authenticity that builds trust, transforming them into powerful drivers of consumer action—an invaluable asset during competitive promotional periods.

Vimeo, renowned as a leading video experience platform, has appointed Charlie Ungashick as the new Chief Marketing Officer (CMO). With a background in both consumer and enterprise markets, Ungashick is set to drive Vimeo’s marketing strategies as the company integrates advanced AI capabilities to enhance its value for creators and businesses globally. Ungashick will also lead Vimeo’s inaugural customer conference, Vimeo REFRAME, scheduled later this month.

• Appointment of Charlie Ungashick as CMO:

  • Charlie Ungashick has been supporting Vimeo as interim CMO since January 2024.
  • He will now oversee all marketing efforts across both consumer and commercial sectors.
  • His leadership comes at a critical time as Vimeo continues to integrate cutting-edge AI technology into its platform.

• Leadership and Experience:

  • Philip Moyer, CEO of Vimeo, emphasized Ungashick’s expertise in building and scaling marketing organizations.
  • Ungashick’s 20+ years of experience span high-growth technology companies like Validity and Applause.
  • He has held leadership roles in global marketing teams, including WorkHuman and PTC.
  • Earlier in his career, Ungashick gained insights in product management and sales for fast-growing tech firms.

• Impact on Vimeo’s Future:

  • Vimeo aims to become the largest private video distribution platform globally.
  • Ungashick’s role will be instrumental in shaping the marketing strategy to support this vision.
  • His leadership will also drive the company’s first customer conference, Vimeo REFRAME, which will focus on connecting with the creator community and showcasing Vimeo’s evolving technology.

Ungashick’s Perspective:

• Ungashick is enthusiastic about the growing importance of video in marketing communications.
• He sees Vimeo’s technology as a game-changer for industries beyond the creative sectors.
• His plans include engaging the Staff Picks community of filmmakers and creating impactful storytelling tools.

Charlie Ungashick’s appointment as CMO marks a pivotal moment for Vimeo as it strives to advance its leadership in video technology through AI-driven innovation. With his extensive experience, Vimeo is poised for further growth, increased engagement with creators, and success at the upcoming Vimeo REFRAME conference.