Multilocal, a leader in audience curation solutions, has appointed ad tech veteran Zach Rosen as Fractional General Manager to spearhead its US market expansion. Rosen, who is the Founder and Principal of the growth consultancy Supernova, brings over 15 years of experience in driving revenue and forging strategic partnerships in the digital advertising ecosystem.

• Zach Rosen's Role as Fractional General Manager:

  • As Fractional General Manager, Rosen will lead Multilocal’s efforts to establish a strong presence in the US market, focusing on scaling partnerships with publishers, brands, agencies, and trading desks.
  • Rosen’s expertise in addressable outcomes and audience curation aligns with Multilocal’s mission to provide efficient, privacy-safe solutions for the open web.

• Rosen’s Career in Ad Tech:

  • Prior to founding Supernova, Rosen served as VP and Head of North American Publishers at LiveRamp, where he played a pivotal role in delivering addressable outcomes for publishers and CTV platforms.
  • He was also SVP of Global Supply and Partnerships at Yieldmo, and spent nearly a decade at Index Exchange, where he was instrumental in advancing header bidding technology and expanding the company’s presence across global markets.
  • In 2013, Rosen established Index Exchange’s US headquarters, driving partnership growth across North America, EMEA, and APAC.

• Zach Rosen’s Vision for Multilocal:

  • Rosen expressed enthusiasm for joining Multilocal, emphasizing that the company’s focus on audience curation addresses the challenges publishers and advertisers face in today’s digital landscape.
  • He believes that curation has the potential to solve inefficiencies and signal loss in the open web, making digital advertising more equitable for all stakeholders.

• James Leaver’s Perspective:

  • James Leaver, CEO of Multilocal, praised Rosen’s appointment, noting his extensive industry experience and ability to connect with people.
  • Leaver highlighted that Rosen’s problem-solving skills and commitment to supporting the open web are key to Multilocal’s growth and innovation in the digital advertising space.

• Multilocal’s US Expansion Strategy:

  • With Rosen at the helm of US operations, Multilocal aims to solidify its position as a leader in audience curation, providing brands and advertisers with tools to optimize digital ad campaigns and reach their target audiences more effectively.
  • Rosen’s leadership is expected to drive growth by fostering partnerships that ensure more efficient, privacy-centric advertising solutions.

With Zach Rosen leading Multilocal’s US expansion, the company is poised to enhance its presence in the digital advertising ecosystem. His deep experience in revenue growth, strategic partnerships, and ad tech innovation will be instrumental in advancing Multilocal’s mission to create a thriving, privacy-safe digital advertising environment.