GroupBy Inc., a leader in SaaS-based eCommerce search and product discovery, has partnered with adCAPTCHA, a cutting-edge security verification platform. This collaboration aims to revolutionize eCommerce by enhancing security while providing highly personalized shopping experiences. With bots accounting for nearly half of global web traffic and causing significant financial damage, this partnership addresses a critical challenge for retailers.

1. Combating Malicious Bot Traffic:

• Threats from Bots: Bots manipulate search results, distort user behavior, and cost eCommerce businesses millions daily.
• Solution by GroupBy and adCAPTCHA:
  • adCAPTCHA integrates human verification technology to block bot traffic effectively.
  • Retailers can secure their platforms while delivering personalized shopping experiences.

2. Enhancing Digital Customer Experiences:

• Reducing Bot Traffic: adCAPTCHA reduces fraudulent activity, allowing GroupBy’s platform to focus on delivering real customer-centric services.
• AI-Driven Personalization:
  • GroupBy’s AI-first Search and Product Discovery platform provides intent-driven search results, faster load times, and personalized recommendations.
  • Enhanced user satisfaction leads to higher customer loyalty and increased revenue.

3. Monetizing Security with Targeted Ads:

• Innovative Security Approach: adCAPTCHA integrates personalized ads into the verification process, creating an additional revenue stream.
• User Engagement: By analyzing user behavior, adCAPTCHA delivers ads that are more likely to resonate with individual preferences.

4. Leveraging Data Analytics for Business Growth:

• Enhanced Reporting Tools:
  • adCAPTCHA filters bot traffic, enabling accurate insights into user behavior, click-through rates, and conversion metrics.
  • GroupBy’s reporting tools allow businesses to optimize marketing strategies and enhance website performance.
• AI Model Accuracy: Clean data ensures that GroupBy’s AI models deliver more precise and personalized search results.

5. Leadership Insights:

• GroupBy’s Vision: Roland Gossage, CEO of GroupBy, emphasizes the importance of integrating security with personalization to create safer and more engaging eCommerce experiences.
• adCAPTCHA’s Mission: Alfie Scarborough, CEO of adCAPTCHA, highlights the partnership’s role in reducing spam, cyber risks, and infrastructure costs while optimizing marketing efforts.

6. Seamless Implementation:

• GroupBy’s integration with adCAPTCHA allows for streamlined onboarding and swift protection against fraudulent activity.
• Retailers can quickly benefit from increased security, personalized ads, and enhanced data-driven insights.

The partnership between GroupBy and adCAPTCHA sets a new benchmark for secure and personalized eCommerce. By addressing the growing threat of bots, the collaboration empowers retailers to protect their platforms, enhance user satisfaction, and optimize revenue opportunities. Together, GroupBy and adCAPTCHA are reshaping the future of digital commerce with a focus on security, personalization, and data-driven innovation.

Veeva Systems, a leader in cloud-based solutions for life sciences, has launched the latest version of its Vault CRM Suite, introducing the new Vault CRM Campaign Manager. This development aims to unify sales, marketing, medical, and service teams on a single platform, driving customer-centric engagement with advanced automation and streamlined workflows.

1. Uniting Teams for Enhanced Customer Centricity:

• Unified Platform: Vault CRM Suite allows sales, marketing, medical, and service teams to operate from a shared database and content system.
• Integrated Operations:
  • Enables seamless multichannel campaigns across non-personal and field channels using Vault CRM Campaign Manager.
  • Includes Vault CRM Service Center, launched earlier for inside sales, contact centers, and hybrid representatives.

2. Advanced Industry-Specific CRM Features:

• Enhanced Functionality:
  • Built on the Vault Platform, Vault CRM Suite provides a comprehensive solution for life sciences companies.
  • The new release expands capabilities with tools like AI-powered Vault CRM Bot and Voice Control, driving efficiency and personalization.
• Customer-Centric Innovation: Veeva’s unconstrained product roadmap ensures continuous advancements to address the evolving needs of the life sciences sector.

3. Proven Adoption and Success:

• Active Deployments:
  • Over 30 companies are live on Vault CRM Suite.
  • Seven additional migrations from Veeva CRM to Vault CRM are set for completion by the end of this month.
  • A global top-20 biopharma company plans to migrate over 15,000 users to Vault CRM by the end of 2025.

4. Seamless Campaign Execution with Vault CRM Campaign Manager:

• Multichannel Engagement: Enables coordinated customer interactions across sales and marketing channels.
• Streamlined Automation: Facilitates advanced automation for executing and managing campaigns.
• Customer-Centric Approach: Drives personalized engagement strategies for life sciences organizations.

5. Leadership Insights:
Arno Sosna, General Manager of CRM Products at Veeva, highlights the innovation underpinning the Vault CRM Suite:

"Our delivery of Veeva Vault CRM Suite builds on years of innovation in CRM and Vault Platform. The new additions enable true customer centricity across the life sciences industry."

The latest release of Veeva Vault CRM Suite, featuring the innovative Campaign Manager, marks a significant leap in life sciences CRM technology. By unifying teams and providing advanced automation, Veeva empowers organizations to achieve customer-centric engagement and operational efficiency. With a strong adoption trajectory and continuous innovation, Vault CRM Suite sets a new standard for industry-specific CRM solutions.

Kaltura, the Video Experience Cloud, has unveiled a new report titled "The Marketing Power of Video-Based Experiences and AI in 2025." This report explores how video-first marketing strategies and AI are revolutionizing digital engagement. Based on a global survey of senior marketing professionals, it highlights the shift from traditional methods to video-based digital experiences as a cornerstone for achieving higher ROI and engagement.

Key Insights from the Report

1. Declining Effectiveness of Traditional Marketing Channels

• Key Challenges:
  • 99% of marketers report poor results with traditional digital channels.
  • Declining effectiveness was noted in:
    • Display/banner ads (45%)
    • Email marketing campaigns (43%)
    • Podcast marketing (40%)

2. The Rise of Video-Based Digital Experiences

• Positive Impact:
  • 98% of marketers report a positive ROI from video-based experiences.
  • 71% have increased investments in these tools over the past year.
• Top Goals Achieved via Video:
  • Lead generation (26%)
  • Knowledge sharing (25%)
  • Brand awareness (24%)
• Content Repurposing:
  • 97% of marketers repurpose video-based content to maximize reach and engagement.

3. Barriers to Adoption of Personalized Digital Experiences

• Key Challenges:
  • Lack of the right technology (37%)
  • Data shortages (35%)
  • High costs, compliance issues, and difficulty in sourcing reliable first-party data
• Despite these barriers, 92% of marketers emphasize the importance of personalization tools in driving engagement.

4. The Future of AI-Driven Video Marketing

• AI tools like Kaltura's Work Genie are helping organizations create highly personalized experiences to boost engagement and maximize ROI.
• As audiences grow accustomed to personalized interactions, marketers equipped with innovative tools will have a significant edge in building meaningful connections.

Quote from Kaltura's SVP of Marketing

"Video-based digital experiences are quickly emerging as one of the most effective marketing channels for driving ROI and boosting engagement," said Nohar Zmora, SVP, Head of Marketing at Kaltura. "Organizations leveraging tools like Kaltura Work Genie will be better positioned to enhance engagement and reap the benefits of personalized marketing."

Survey Methodology

The report is based on a survey conducted in September 2024, gathering insights from 600 senior marketing professionals (Director-level or higher) from companies with over 1,000 employees across the US, UK, France, Germany, and Italy.

Kaltura's report underscores the growing significance of video-based digital experiences and AI-driven personalization in modern marketing. As traditional channels lose effectiveness, video-first strategies are proving essential for achieving diverse marketing goals, including lead generation, brand awareness, and engagement. By addressing challenges in technology and data, organizations can unlock the full potential of video marketing and remain competitive in the evolving digital landscape.

InMarket, a leader in real-time marketing and measurement, has launched its Lift Conversion Index (LCI) for the automotive industry (LCI for Auto). This groundbreaking closed-loop attribution platform equips automotive brands and dealers with metrics like incremental sales and visit lift. By connecting omnichannel media to dealership visits and purchases, LCI for Auto delivers actionable insights to optimize advertising strategies and boost incremental return on ad spend (iROAS).

Key Features and Benefits of LCI for Auto

1. Real-World Campaign Measurement

• Attributes dealership visits and vehicle purchases to advertising performance.
• Provides a comprehensive view of consumer engagement with ads across channels.

2. Inflight Campaign Optimization

• Enables real-time adjustments to media spend, creative elements, and offers during campaigns.
• Supports always-on optimization for continuous improvement.

3. Actionable Insights for Strategy Improvement

• Offers data-driven insights into campaign performance, including:
  • Competitive dealership visits.
  • Market share and customer consideration.
  • Top-performing dealership locations and vehicle models.

4. Enhanced Media Partner Collaboration

• Integrates seamlessly with platforms like Snapchat for advanced campaign measurement.
• Provides insights into offline and online outcomes of advertising efforts.

Real-World Impact: Pilot Program Results

A leading auto manufacturer, in collaboration with Snapchat and InMarket, piloted LCI for Auto for an SUV campaign. Key outcomes included:

• 31.6% incremental visit lift and 24% incremental sales lift.
• Over $5.7 million in incremental sales generated.
• Valuable insights into high-performing markets and models, informing future campaign strategies.

Industry Collaboration and Advanced Data Insights

• Partnership with S&P Global Mobility:
  • Utilizes Polk Purchase Signals data for insights into new and used vehicle transactions, MSRP sales, and geographic trends.
  • Expands the application of automotive market data across media platforms.

Quote from Industry Leaders

• Todd Morris, CEO of InMarket:
  “LCI for Auto closes the loop on high-ticket investments, enabling auto advertisers to optimize every advertising dollar and drive shoppers into dealerships.”

• Katelyn Kroneman, Snap Inc.:
  “Combining Snapchat's reach with InMarket's LCI capabilities has showcased the significant impact on dealership visits and sales in the auto sector.”

• Joe Kyriakoza, S&P Global Mobility:
  “Our collaboration with InMarket redefines how automotive brands measure and optimize their advertising efforts, delivering greater value to clients.”

Awards and Industry Recognition

InMarket’s LCI platform has earned accolades for its innovative approach:

• Patented lift methodology offering multi-touch attribution.
• Recognized with the Sales & Marketing Technology Award for Product of the Year.
• Honored with the MarTech Breakthrough Award for Best Advertising Measurement Platform.

InMarket’s LCI for Auto revolutionizes automotive advertising by tying media impressions directly to real-world outcomes. With real-time optimization, actionable insights, and advanced data integration, LCI for Auto empowers automotive brands to maximize their advertising ROI, streamline campaigns, and drive measurable results in a competitive market.

MessageGears, a leading data activation and engagement platform for enterprise brands, has announced a strategic partnership with Smartling, a pioneer in digital content translation and localization. This collaboration integrates Smartling’s LanguageAI™ technology into the MessageGears platform, enabling seamless email localization and content personalization. Initiated at Vimeo’s request, this integration helps brands engage customers across global markets with tailored, high-quality content in their preferred languages.

Key Features of the Integration

1. Advanced Translation and Localization

• Translates and localizes billions of words into over 450 languages, ensuring global reach.

2. Simplified Workflow

• Directly submit email templates for translation within the MessageGears platform.
• Select supported languages and track the translation status in real time.
• Automatically import translated content from Smartling into MessageGears.

3. Enhanced Testing Capabilities

• Preview localized content and send test emails in all translated languages.
• Notifications for each locale ensure smooth communication management.
• Links recipient locales to localized content, guaranteeing customers receive emails in their preferred language.

Customer Success: Vimeo’s Experience

Vimeo, a leading video hosting platform, has leveraged this partnership to enhance its customer engagement strategies.

• Localized Brand Experience: Vimeo prioritizes engaging customers in their native language to create a personalized brand experience.
• Streamlined Workflow: The integration of MessageGears and Smartling simplifies translation workflows and enables the creation of high-quality, targeted content.
• Data-Driven Optimization: Real-time insights from the platform help Vimeo optimize campaign performance and improve customer connections.

"By integrating MessageGears and Smartling’s language technology into our workflow, we’re able to create targeted, high-quality content that communicates directly to our audience base," said Charlie Ungaschick, CMO of Vimeo.

Broader Impacts and Availability

While Vimeo initiated this integration, the Smartling technology is now available to all MessageGears customers, empowering brands to deliver localized email campaigns efficiently.

Key Benefits for Enterprise Brands:

• Rapid adaptation of marketing campaigns for global audiences.
• Improved customer engagement and satisfaction through personalized communication.
• Enhanced marketing efficiency with AI-driven translation workflows.

Leadership Perspectives

• Taylor Jones, Chief Customer Officer, MessageGears:
  "This integration allows brands like Vimeo to create uniquely engaging experiences. We’re excited to see enterprise brands exceed their goals with this partnership."
• Aisling Nolan, VP of Customer Success, Smartling:
  "This collaboration empowers enterprise brands to communicate with their global customers effortlessly, unlocking unlimited possibilities for shared success."

The partnership between MessageGears and Smartling represents a significant step in global customer engagement, offering brands the tools they need to streamline localization and enhance communication. By integrating AI-powered translation technology, this collaboration sets the stage for innovative marketing campaigns that resonate with audiences worldwide.

GroupM, WPP’s leading media investment group, and PubMatic, an independent digital advertising technology company, have expanded their global partnership to enhance the GroupM Premium Marketplace (GPM) in the LATAM region. This strategic move offers GroupM clients in LATAM direct access to PubMatic’s premium publisher inventory, bringing more transparency and efficiency to the region’s growing programmatic advertising ecosystem.

Key Features of the Expanded Partnership

1. Unified Programmatic Market for LATAM

• GroupM Premium Marketplace (GPM), launched in 2022 across EMEA and North America, now extends to LATAM, offering a unified approach to programmatic buying.
• The marketplace will feature connected TV, digital video, and display advertising.

2. Access to High-Quality Publisher Inventory

• GroupM clients in LATAM can leverage PubMatic’s top-tier inventory, ensuring high-quality digital ad placements.
• The partnership provides competitive bidding, advanced technology, and full transparency of the supply chain.

3. Streamlined Buying for LATAM Clients

• The integration of PubMatic’s sell-side targeting and a unified interface for buyers and publishers will simplify the programmatic buying process.
• The platform is designed to accommodate newcomers to programmatic advertising, enabling smoother entry into the market.

4. Commitment to Transparency and Supply Path Optimization (SPO)

• The partnership emphasizes transparency in media investments, reducing fraud and preventing inventory misrepresentation.
• PubMatic’s Activate product supports Supply Path Optimization (SPO), ensuring greater efficiency and trust in the programmatic ecosystem.

Impact on the LATAM Market

This collaboration responds to the growing demand for programmatic advertising in LATAM, where ad spending surged from $5.2 billion in 2017 to $16.77 billion in 2023. Projections indicate the market will reach $23.6 billion by 2028.

Through this partnership, GroupM and PubMatic will not only tap into this burgeoning market but also drive the region towards a more transparent, efficient, and valuable supply chain, addressing the needs of both advertisers and publishers.

Leadership Perspectives

• Maricarmen Flores, Digital Investment Manager, GroupM LATAM:
  “Transparency in the programmatic ecosystem is a priority for GroupM. This partnership with PubMatic will help us deliver responsible and scalable solutions, offering clients access to premium local supply.”
• Alan Fontevecchia, VP of LATAM, PubMatic:
  “We are excited to expand with GroupM to LATAM. This partnership bridges the gap between publishers and buyers, fostering strong, mutually beneficial collaborations in the region.”

The expanded partnership between GroupM and PubMatic signifies a major step towards enhancing programmatic advertising in LATAM. By offering greater transparency, efficiency, and access to high-quality inventory, this collaboration is set to drive the region’s advertising industry forward while meeting the rising demand for programmatic ad spend.

Roku, the #1 TV streaming platform in the U.S., and FreeWheel, a global leader in television advertising technology, have expanded their programmatic partnership. This move brings Roku content, including The Roku Channel, to FreeWheel demand partners via Roku Exchange. For the first time, this partnership enables real-time bidding among programmatic platforms, providing a premium CTV supply marketplace for advertisers to reach their target audiences at scale.

Key Features of the Expanded Partnership

1. Real-Time Bidding in Programmatic Platforms

• The new protocol introduced by Roku and FreeWheel will enable real-time bidding, offering advertisers a direct and transparent way to access Roku’s premium content across programmatic platforms.
• Advertisers can now find their audiences holistically, benefiting from Roku’s unmatched reach and premium content quality.

2. Breaking Down Supply Chain Silos

• The partnership aims to address the fragmented TV and digital landscape by creating a seamless experience for viewers with relevant ads served through an integrated supply chain.
• FreeWheel’s technology provides Roku with programmatic sophistication and access to demand-side partners, enhancing advertiser reach and ad targeting capabilities.

3. Access to Roku’s Premium Content

• FreeWheel demand partners will gain access to Roku’s app ecosystem and The Roku Channel, enabling them to serve ads on a wide variety of premium content within Roku’s environment.
• The integration ensures that consumers receive the best ad-supported streaming experience, maintaining the high quality of content Roku is known for.

4. Enhanced Scale and Performance

• This partnership addresses the growing demand from marketers for increased scale and better performance by providing advertisers with the ability to reach audiences across the complete streaming experience.
• The integration supports various activation options, including DSPs, SSPs, and Publisher Direct, giving clients more flexibility and efficiency in their ad campaigns.

Impact on Advertisers and Consumers

1. Unmatched Reach for Advertisers

• With access to 85.5 million streaming households, Roku provides advertisers with the potential to reach a massive and diverse audience on FreeWheel’s platform.
• By leveraging FreeWheel’s premium inventory, advertisers can optimize and scale campaigns, ensuring a superior experience for viewers while meeting brand objectives.

2. A More Transparent Advertising Landscape

• Both Roku and FreeWheel emphasize the importance of transparency within the TV advertising ecosystem. The integration is designed to break down silos, improving the overall ad experience for both advertisers and consumers.

Leadership Perspectives

• Miles Fisher, Senior Director, Strategic Advertising Partnerships at Roku:
  "To ensure ad-supported streaming remains a premium experience, interoperability across the TV landscape is crucial. We are excited to offer more advertisers access to our content through FreeWheel."
• Greg Bel, Executive Director, Strategic Partnerships at FreeWheel:
  "Roku inventory is a major addition to our platform, enabling a premium ad experience for both brands and consumers in a transparent TV landscape."
• Eyal Ebel, SVP, PMX Platform Partnerships:
  "This integration offers our clients more options and transparency in activating their campaigns, helping them reach audiences holistically across the viewing experience."

Roku’s expanded partnership with FreeWheel marks a significant step forward in the evolution of programmatic advertising for connected TV (CTV). By enabling real-time bidding and offering access to premium content, this integration not only gives advertisers more scale and flexibility but also ensures a high-quality, transparent experience for viewers. With over 85.5 million streaming households in reach, this partnership is poised to shape the future of digital video advertising.

Keen Decision Systems, a leader in next-generation marketing mix SaaS, has announced a strategic partnership with MADTECH.AI, a unified marketing, advertising, and data decision intelligence platform. Together, they are introducing the first end-to-end MarTech decision engine, designed to offer real-time Marketing Mix Modeling (MMM) measurement, planning, and execution within a single platform. This integration marks a significant step forward in simplifying the traditionally fragmented process of marketing optimization.

Key Features of the Partnership

1. Streamlined Marketing Operations

• Traditionally, measurement, planning, execution, and optimization were handled by different MarTech providers, often focusing on individual channels or products.
• The new integration between MADTECH.AI and Keen Decision Systems combines these critical functions into one unified solution, simplifying operations and improving efficiency.

2. Real-Time Updates and Continuous Data Integration

• MADTECH.AI’s platform integrates data from over 300+ sources, providing continuous updates while in-market.
• Keen’s AI-powered marketing mix models leverage this integrated data to provide dynamic and real-time insights for optimization.

3. Optimizing $5 Billion in Marketing Spend

• The combined platforms now enable clients to optimize over $5 billion in marketing spend, making this collaboration a game-changer for brands and marketers.
• Clients can make more informed decisions, improving marketing effectiveness and maximizing ROI.

4. AI-Driven Decision Making

• This partnership emphasizes the use of AI to transform data and provide actionable insights for marketing planning and optimization.
• Marketers and agencies benefit from faster and more effective decision-making processes that ensure a comprehensive approach to campaign success.

Leadership Perspectives

• Bradley Keefer, Chief Revenue Officer at Keen:
  “Our industry is increasingly siloed, with brands relying on numerous tech providers. This partnership with MADTECH.AI represents the future of media optimization by driving efficiencies and effectiveness within one tech stack.”
• Bill Lederer, Chairman and CEO at MADTECH.AI:
  “Our AI-based platform helps marketers unify and transform their data, enabling seamless access to Keen’s MMM for better planning, buying, and optimization across campaigns. This end-to-end solution accelerates results and drives better outcomes.”

Benefits to Marketers and Agencies

1. Simplified, Unified Platform

• The integration of Keen Decision Systems’ marketing mix models with MADTECH.AI’s data platform eliminates the need for multiple technology providers. Marketers and agencies can now manage all aspects of marketing optimization within one platform, streamlining workflows and reducing complexity.

2. Improved Campaign Effectiveness

• With real-time updates and the ability to continuously optimize campaigns, brands can make data-driven decisions that enhance the effectiveness of their marketing spend.
• By utilizing AI-driven insights, marketers can adjust their strategies in-flight and improve campaign outcomes faster.

3. Cost-Effective Solutions

• The combination of affordable AI-based offerings from both companies ensures that marketers can leverage advanced capabilities without the high costs typically associated with complex MarTech solutions.

The partnership between Keen Decision Systems and MADTECH.AI is setting a new standard for MarTech optimization. By combining real-time data integration, AI-powered insights, and a unified approach to marketing measurement, planning, and execution, this solution enables brands and agencies to optimize marketing spend and drive better results. This integration simplifies the decision-making process, providing a comprehensive, cost-effective, and data-driven approach to campaign optimization.