advertising artificial intelligence
Published on : Feb 4, 2025
StreamLayer, a leader in interactive advertising solutions for live sports and entertainment, has announced its integration with Google’s programmatic advertising technology. This innovation enables media companies, sports leagues, and OTT platforms to deliver AI-driven, hyper-relevant ads during live broadcasts without disrupting the viewer experience.
StreamLayer’s platform identifies natural breaks in live content—such as pauses between plays in football or before faceoffs in hockey—to deliver contextual ads. By combining AI-driven insights with Google’s real-time bidding technology, advertisers can now achieve:
StreamLayer’s technology is built for scalability, extending beyond sports to live events such as:
StreamLayer’s integration with Google Ads marks a major advancement in live content monetization, providing advertisers with an unprecedented opportunity to engage audiences in real-time while preserving the integrity of live experiences.