Lightricks, a leader in AI-powered creative technology, has announced a strategic partnership with Shutterstock, Inc.. This collaboration enables Lightricks to train its open-source video generation model, LTX Video (LTXV), using Shutterstock's extensive library of premium HD and 4K video assets.

This partnership marks a significant milestone, as Lightricks becomes the first global partner to leverage Shutterstock’s industry-first "research license" model, which reduces the cost barrier for training open-source AI models.

Key Highlights of the Partnership

1. Research License for Open-Source Innovation

• Lightricks is using Shutterstock's innovative "research license," designed for startups and AI companies to train tools on high-quality, licensed data before committing to a full commercial license.
• This model provides an accessible, cost-effective solution for AI model development, particularly in the early stages of research and refinement.

2. Empowering AI Video Generation with Shutterstock Assets

• The collaboration enhances Lightricks’ ability to train its AI models using Shutterstock's premium HD and 4K video library.
• By integrating trusted, licensed data, the LTXV model ensures robust training results while respecting content creators’ rights.

3. Advancing Open-Source Initiatives

• Following the release of LTXV 0.9 to the open-source community in November 2024, Lightricks aims to prioritize quality in its next model update by incorporating Shutterstock’s diverse and expansive video datasets.

Leadership Insights

Zeev Farbman, Co-founder and CEO of Lightricks, emphasized:
"This collaboration builds on our commitment to creating powerful, accessible creative tools. Leveraging Shutterstock’s premium video data enhances our generative video tools for professional creators and enterprises alike."

Daniel Mandell, Global Head of Data Licensing & AI at Shutterstock, added:
"Our research license empowers partners to train AI models with licensed, trusted data. We’re excited to support Lightricks in driving innovation in video generation."

Shutterstock’s Role in AI Innovation

Shutterstock’s extensive media library includes over one billion royalty-free assets spanning:

• Images and Videos: HD and 4K quality content for diverse applications.
• Music and 3D Models: Supporting multimodal AI model training.
• Templates: Streamlining creative workflows.

This robust dataset provides a foundation for training state-of-the-art AI models while safeguarding the intellectual property of content creators.

The Impact on Generative AI Video Tools

For Creators

• Access to high-quality AI-powered tools that simplify video production while enhancing creativity.
• Faster workflows and improved results for professional video creators and enterprises.

For AI Development

• A cost-effective framework for startups and established companies to refine generative AI models.
• Improved scalability and reliability in AI-powered video generation.

Future Outlook

Lightricks and Shutterstock are positioned to redefine video creation through AI-driven tools. Looking ahead:

• Lightricks will integrate Shutterstock’s datasets into future versions of the LTXV model, focusing on quality and user experience.
• Shutterstock continues to innovate with its research license model, fostering collaboration with AI companies worldwide.

This partnership underscores Lightricks’ mission to democratize creative technology and Shutterstock’s commitment to supporting innovation in AI. By combining forces, they are paving the way for a new era in generative AI video tools, delivering exceptional value to creators and enterprises alike.

Explore the future of video creation with Lightricks and Shutterstock.

Mobupps, a global leader in mobile advertising and technology solutions, has announced the appointment of Siddharth Barman as its new Vice President of Marketing. With over 14 years of experience in growth marketing, strategic partnerships, and product innovation, Barman is set to lead Mobupps’ global marketing initiatives, driving expansion across key markets.

Siddharth Barman: A Proven Leader in Growth Marketing

Career Highlights

• Previous Role at Affle: Played a pivotal role in driving global growth, leading product launches, and building high-performing marketing teams.
• Global Impact: Contributed to the expansion efforts across US, EU, LATAM, MENA, SEA, and India, fostering strategic alliances and earning multiple industry accolades.
• IPO Success: A key member of the Affle IPO team in India, showcasing his expertise in navigating complex business milestones.

Vision for Mobupps

As VP of Marketing, Barman will focus on scaling the reach and impact of Mobupps’ innovative products:

• MAFO: The all-in-one mobile advertising platform.
• iRTB: Intelligent real-time bidding solutions.
• MobuppsX: Advanced performance marketing tools.

Mobupps' Recent Achievements and 2025 Vision

2024 Highlights

• Achieved over 90% growth across the US, EU, and APAC regions.
• Integrated CTV, mobile, and web platforms to create cross-platform advertising strategies.
• Solidified leadership in verticals such as iGaming, e-commerce, entertainment, and travel.

Goals for 2025

1. Expansion in Developed Markets:
   • Leverage AI-driven innovations to enhance advertising solutions.
   • Focus on brand safety to build trust and credibility.
2. Emerging Market Penetration:
   • Establish local teams to drive regional growth.
   • Expand client portfolios to cater to a broader audience.

With these strategies, Mobupps aims to set new benchmarks in the advertising landscape.

Leadership Insights

Siddharth Barman shared his excitement:
"With a dynamic team and a robust portfolio of solutions, Mobupps is well-positioned to redefine the advertising landscape. I look forward to leveraging technology and innovative strategies to exceed customer expectations and drive exceptional growth."

Yaron Tomchin, CEO of Mobupps, praised Barman’s expertise:
"Siddharth brings a wealth of experience in driving global growth and launching innovative products. His leadership will be instrumental as we expand into key markets and deliver greater value to our clients and partners worldwide."

Siddharth Barman’s appointment marks a significant milestone for Mobupps as it accelerates its global expansion efforts. With a focus on innovation, strategic growth, and market leadership, Mobupps is poised to achieve remarkable success in 2025 and beyond.

Stay tuned as Mobupps continues to innovate and reshape the advertising industry.

Integral Ad Science (IAS), a global leader in media measurement and optimization, has made history by becoming the first measurement provider to achieve ISO/IEC 42001 certification. This recognition underscores IAS's commitment to using artificial intelligence (AI) responsibly and transparently, solidifying its leadership in the ad tech industry.

What is ISO/IEC 42001?

ISO/IEC 42001 is the world’s first international standard for Artificial Intelligence Management Systems (AIMS). It provides a framework for organizations to:

• Establish and maintain robust AI governance.
• Manage AI risks and ensure data privacy.
• Develop ethical and responsible AI systems.
• Ensure human oversight, fairness, and environmental accountability in AI processes.

The certification is globally recognized as a symbol of safety, quality, and reliability in AI usage.

IAS’s Certified Use of AI

The scope of IAS’s ISO/IEC 42001 certification applies specifically to its Quality Attention product and reflects its dedication to responsible AI practices.

• Quality Attention Product: Utilizes advanced AI and machine learning (ML) to analyze up to 280 billion global interactions daily, providing actionable insights for advertisers.
• AI-Powered Insights: IAS leverages AI for prediction, decision-making, protection, and targeting, driving superior performance in digital advertising campaigns.

The certification process was conducted by Schellman, an accredited ISO 42001 certification body, further validating the integrity of IAS’s AI systems.

Why ISO 42001 Certification Matters

Achieving ISO/IEC 42001 certification places IAS at the forefront of responsible AI innovation. Key highlights of the certification include:

• Transparent AI Governance: Ensures ethical development and deployment of AI technologies.
• Data Privacy and Security: Maintains stringent safeguards for user data.
• Risk Management: Mitigates potential AI-related risks to enhance trustworthiness.
• Human Oversight: Balances AI automation with human decision-making to prevent bias.

Kevin Alvero, Chief Compliance Officer at IAS, emphasized:
"As the first measurement provider to receive ISO 42001 certification, we demonstrate to our customers that IAS's use of AI is safe, responsible, and transparent."

IAS’s AI Leadership in Ad Tech

IAS’s innovative AI solutions power its digital advertising platform, offering brands and advertisers unmatched insights and optimization. Key capabilities include:

• Predictive Analytics: Leveraging AI for real-time decision-making and campaign success.
• Data Scale: Capturing and analyzing billions of daily interactions to drive actionable insights.
• Ethical AI Systems: Aligning technology with global standards for fairness, quality, and sustainability.

IAS's ISO/IEC 42001 certification is a testament to its dedication to advancing AI responsibly while delivering exceptional value to its customers. This milestone reflects IAS's ongoing commitment to innovation, transparency, and leadership in the ad tech industry.

By setting a precedent for AI governance and responsible practices, IAS empowers advertisers with the confidence to navigate the ever-evolving digital advertising landscape.

Quark Software, a global leader in AI-powered content automation, has announced the latest release of Quark Publishing Platform (QPP) NextGen v4.2. This cloud-based Component Content Management System (CCMS) now features enhanced AI capabilities powered by Microsoft Azure OpenAI, transforming how enterprises automate the production of regulated and complex documentation.

Designed for content teams seeking faster approval, publishing, and compliance, QPP NextGen v4.2 simplifies content workflows and integrates AI for improved productivity across industries.

Key Features and Benefits of QPP NextGen v4.2

1. Out-of-the-Box (OOTB) AI Integration:

   • Content teams can now access AI-driven features for the first time without needing their own AI infrastructure.
   • Powered by Microsoft Azure OpenAI, the OOTB capabilities include content automation, word choice optimization, translation assistance, and accelerating content discovery and conversion.
   • These AI tools are fast, secure, and easy to use, making them accessible even for teams without prior AI expertise.

2. Bring Your Own AI (BYOAI):

   • For organizations with existing AI services or models, QPP NextGen v4.2 supports integration with these tools. Teams can plug their own AI systems into the platform, enhancing the flexibility of content automation.

3. Extra Layer of Security:

   • The OOTB AI functionality is secured by Microsoft’s hosting services, offering an extra layer of security, including advanced governance controls for user roles and permissions.
   • This ensures enterprise-grade security, allowing content teams to confidently manage sensitive content.

4. Wider Artwork Ecosystem:

   • QPP NextGen now integrates with Adobe InDesign, alongside the existing QuarkXPress support. This integration enables creative teams to work seamlessly between the two platforms, eliminating time spent on exporting and reformatting templates.
   • This streamlines content workflows, reduces bottlenecks, and accelerates time-to-market.

5. Role-Based Working and Customization:

   • Personalized homepages in QPP NextGen can be configured to highlight key tasks and responsibilities based on user roles.
   • This tailored approach helps content teams stay organized, ensuring that workflows are streamlined and content delivery is faster.

How QPP NextGen is Revolutionizing Enterprise Content Management

The release of QPP NextGen v4.2 is a significant leap forward in modernizing enterprise content operations. Key benefits for enterprises include:

• AI-Driven Content Creation: Automates complex tasks, improving efficiency and reducing manual effort.
• Accelerated Time to Market: Optimizes workflows, enabling quicker content creation and publishing without sacrificing quality.
• Enhanced Compliance and Security: AI’s role in content management ensures regulatory compliance while offering robust security features.

These advancements empower content teams to meet business objectives faster, whether in regulated industries or customer-facing content creation.

Supporting Digital Transformation and Business Growth

The integration of AI into content management processes has become essential for enterprises striving to stay competitive. QPP NextGen v4.2 supports digital transformation initiatives by:

• Automating content creation and management, reducing the time required for publishing.
• Enabling scalable, self-service conversion of unstructured content into structured, reusable components.
• Streamlining complex processes like taxonomy management, structured content authoring, and natural language search, all powered by AI.

Richard Worrell, Senior Product Manager at Quark, commented:
"With QPP NextGen, we're simplifying content collaboration, increasing productivity, and helping content teams create impactful content that meets the needs of their target audiences."

Quark Software’s QPP NextGen v4.2 brings cutting-edge AI capabilities to the forefront of content management, enhancing the efficiency, security, and compliance of enterprise content workflows. This release marks a pivotal step toward automating and modernizing content operations, giving businesses the tools they need to stay ahead in an increasingly complex and fast-paced digital landscape.

Jasper, the world's leading AI marketing platform, has launched Jasper Studio, a powerful no-code AI app builder, and a native Slack integration, enabling marketers to design, deploy, and scale AI-driven workflows and applications without requiring technical expertise. These innovations aim to accelerate AI adoption across marketing teams, empowering them with tools to create customized AI applications and streamline content creation directly within their collaboration spaces.

This expansion addresses the challenges of generative AI adoption, particularly the lack of AI skills in most enterprises. By providing marketers with the autonomy to implement AI solutions tailored to their specific needs, Jasper is poised to transform how marketing teams operate in an increasingly competitive landscape.

Key Features and Benefits of Jasper's New Capabilities

1. Jasper App Builder:

   • No-code AI development: Marketers can now build AI apps without needing technical expertise, democratizing AI usage across marketing teams.
   • Customization options: App Builder allows teams to connect to relevant data sources, configure specific prompts, and fine-tune AI outputs to align with brand voice, style, and compliance.
   • Domain-specific applications: Teams can create tailored solutions, such as custom product description generators or account-based marketing (ABM) apps, helping them scale operations effectively.
   • 90+ pre-built apps: In addition to creating apps from scratch, marketers can start with Jasper’s out-of-the-box applications, customizing them to meet unique business needs.

2. Slack Integration:

   • Streamlined workflows: The native Slack integration allows marketing teams to generate and optimize content directly within Slack channels, keeping workflows efficient and on-brand.
   • Real-time collaboration: With Jasper embedded in Slack, teams can generate campaigns, get instant answers, and refine content in real-time, boosting collaboration and reducing time to market.
   • Brand IQ integration: Ensures all generated content reflects a brand’s unique voice and tone, maintaining consistency across all outputs.

Democratizing AI for Marketers

Jasper's latest innovations aim to solve the problem of AI adoption across enterprises. According to a Deloitte survey, only 35% of enterprises report having high levels of AI expertise. As a result, marketing teams often rely on IT departments to build AI applications, which can create bottlenecks and hinder adoption. By giving marketers the tools to build and customize AI workflows, Jasper is accelerating the adoption of AI and empowering marketing teams to be more agile, innovative, and productive.

Timothy Young, CEO of Jasper, stated:
"In an increasingly competitive market, enterprise marketing teams risk losing market share if they can't leverage the transformative power of AI. By putting AI directly into the hands of marketers, we’re enabling them to accelerate their output and unlock the full potential of AI to drive business success."

Driving AI Transformation Across Organizations

Jasper’s new capabilities help enterprises unlock the full potential of AI by:

• Empowering marketers with tools to automate content creation and optimize workflows without needing technical expertise.
• Enhancing productivity by enabling real-time collaboration and content generation directly within the platforms teams already use, such as Slack.
• Delivering better results by ensuring that AI outputs are contextually relevant to marketing goals and aligned with brand identity.

Jasper’s launch of Jasper Studio and the Slack integration marks a transformative moment for AI in marketing. By empowering marketers to build, customize, and scale AI-driven applications on their own terms, Jasper is reshaping how marketing teams work, collaborate, and innovate. With these new capabilities, marketers are equipped to unlock greater efficiency, drive business growth, and keep their brands competitive in an AI-powered world.

Vercara, a leader in cloud-based services that secure the online experience, has released the findings of its second-annual Consumer Trust & Risk Report. This year’s report shows a significant shift in how consumers perceive data breaches and the role they play in cybersecurity incidents. While breaches had less impact on consumer trust compared to 2023, there is a continued lack of awareness regarding the dangers posed by insider threats.

As organizations prepare for an increased volume of online shopping during the holiday season, the report offers valuable insights into consumer behavior, expectations, and the steps brands must take to protect sensitive data.

Key Findings from the 2024 Report

1. Decreased Impact of Data Breaches on Consumer Trust:

   • 58% of consumers still consider brands that experience data breaches to be untrustworthy. However, this figure represents a decrease from 62% in 2023.
   • 70% of consumers would stop shopping with a brand that suffers a security incident, highlighting the critical importance of maintaining consumer trust.
   • Generation Z is the least impacted by data breaches, while Baby Boomers are more likely to change their shopping habits in response to security issues.

2. The Unseen Threat: Insider Risks:

   • 5% of consumers associate insider threats with data breaches, despite human error being the primary cause of data loss in most cases.
   • Generation Z is the most aware of insider threats, with 36% of them citing this as a potential cause of data breaches, compared to only 5% of the broader population.
   • 30% of consumers have reported having their data exposed after shopping online, indicating a need for heightened awareness and security measures.

3. Consumers’ Role in Cybersecurity:

   • 21% of consumers reuse passwords across work and personal accounts, and 57% use their work devices for personal shopping, which increases organizational risks.
   • These behaviors underscore the need for both companies and consumers to adopt better security practices, including stronger password management and device usage protocols.

4. Trust Rebuilding Strategies for Brands:

   • To rebuild consumer trust after a breach, 44% of consumers want brands to detail the measures they will take to prevent future attacks.
   • The report also stresses the importance of proactive cybersecurity, especially during peak shopping seasons like the holidays.

Insights on Consumer Behavior and Holiday Shopping Risks

As the holiday shopping season approaches, the risks associated with consumer data exposure intensify. The report highlights that brands must take proactive steps to ensure the security of sensitive data, as only 1% of enterprises report the ability to respond extremely quickly to security incidents. This gap in preparedness presents significant risks, especially with increased consumer activity online during the holidays.

Vercara’s 2024 Consumer Trust & Risk Report paints a picture of a market where breaches are still a significant concern but their impact on consumer trust is waning, possibly due to “breach fatigue” or apathy. However, the report underscores the importance of educating consumers about the role they play in cybersecurity and the necessity for stronger internal security measures. With more consumers using work devices for personal shopping and reusing passwords, both organizations and consumers must take more responsibility in securing online interactions to avoid costly breaches.

By acting proactively, brands can ensure a safe and secure experience for their customers, particularly during the high-stakes holiday season.

Trinity Life Sciences, a leader in strategy and analytics for the life sciences sector, has introduced the Marketing Communications Insights (MarCom Insights) Center of Excellence (COE). This initiative focuses on optimizing pre- and post-launch educational and marketing materials targeted at healthcare professionals (HCPs) and patients. By integrating behavioral science and artificial intelligence (AI), Trinity offers a data-driven approach to delivering personalized, precise, and effective communications across various channels.

The MarCom Insights COE aims to improve marketing communication effectiveness by testing, refining, and delivering more engaging messaging. With an emphasis on omnichannel strategies, this new COE ensures that the right message reaches the right audience, fostering improved engagement and behavior change.

Key Features and Benefits of the MarCom Insights COE

1. Agile, AI-Powered Market Research
   The COE blends behavioral science with AI technology to drive faster, more accurate insights into how messages are perceived and acted upon. By assessing messaging through AI and behavioral insights, marketing teams can adapt strategies quickly and optimize customer engagement campaigns.

2. Improved Messaging Clarity
   The COE helps brands craft concise, impactful messaging that resonates with their target audiences. By testing what works best in short-form communications and identifying behavioral triggers, brands can ensure their messaging is engaging and effective, whether for digital platforms or HCP interactions.

3. Personalization through Behavioral Science
   Behavioral science is at the core of Trinity’s approach, helping identify the subconscious factors that drive decision-making. By integrating this methodology into message testing, Trinity uncovers deeper insights that go beyond rational explanations, providing brands with a better understanding of why messages succeed or fail.

4. Omnichannel Expertise
   The MarCom Insights COE focuses on delivering communications that are tailored for multiple channels, such as digital media, sales representatives, and direct-to-patient communications. This integrated approach ensures that brands can adjust their messaging strategies based on the specific requirements of each platform.

5. Data-Driven Strategic Recommendations
   By using AI to analyze market data and behavioral science insights, Trinity enables healthcare marketing teams to make informed decisions. The insights gained can be applied across the commercial ecosystem to optimize communication strategies, ensuring a more seamless connection with audiences.

The Role of Behavioral Science in Marketing Communications

Behavioral science is a key differentiator for the MarCom Insights COE. This field focuses on understanding the unconscious factors that influence decision-making, which traditional research methods often miss. Trinity uses behavioral science to deepen its research framework, uncovering true motivators of consumer behavior and identifying which messaging elements resonate most effectively with audiences.

By embedding heuristics and biases into the research process, Trinity can deliver more authentic insights, allowing brands to connect with their target audiences on a deeper level. This approach helps refine marketing messages and strategies for greater impact and engagement.

The launch of Trinity Life Sciences’ MarCom Insights Center of Excellence (COE) marks a significant step forward in transforming healthcare marketing communications. By combining behavioral science, AI, and omnichannel expertise, the COE empowers brands to deliver more personalized, effective, and impactful messaging. This innovative approach not only enhances customer engagement but also drives behavioral change, ensuring that healthcare brands remain competitive and connected with their audiences.

With a focus on research-driven insights, Trinity’s MarCom Insights COE enables life sciences marketers to make data-backed decisions that lead to successful communication strategies and improved outcomes across the healthcare industry.

BrightEdge, the global leader in AI-driven organic search and digital marketing automation, has released its latest report on AI-driven search. The report highlights the accelerating impact of AI-powered search engines like ChatGPT and Perplexity, while Google’s AI Overviews (AIOs) continue to evolve and dominate the search landscape. The report also emphasizes the increasing importance of adapting to AI-driven search to stay competitive in an ever-changing market.

As AI reshapes the search environment, BrightEdge’s CEO, Jim Yu, stressed the critical need for marketers and brands to understand how AI-powered search engines are changing the rules.

Key Findings from the BrightEdge Report

1. AI-First Search Engines Gaining Momentum
   The popularity of AI-first search engines is skyrocketing. In November alone, OpenAI's search engine experienced a 44% month-over-month growth in referrals, while Perplexity saw a 71% increase. The data shows a growing demand for AI-driven search experiences that provide sophisticated, personalized responses.

   ChatGPT, which launched SearchGPT in August, now commands 6 times the referral clicks compared to Perplexity. BrightEdge forecasts that ChatGPT could capture 1% of the search market by 2025, potentially generating $1.2 billion+ in revenue.

2. Google's AI Overviews (AIOs) Maintain Market Leadership
   Despite the rise of new AI search engines, Google’s AI Overviews (AIOs) continue to dominate the search market. With 92.4% market share, Google’s AI-powered search engine remains unchallenged. Its AIOs are expanding globally, reaching over 1 billion users and incorporating multimodal capabilities, such as text, video, and audio content, to improve the user experience.

   The report highlights how Google’s advancements in its Gemini 2.0 engine have made AIOs more stable, with day-to-day fluctuations decreasing by 4.22%. This increased stability helps marketers refine their strategies for better content optimization.

3. Google AIOs Favor Authoritative and Technical Content
   Google’s AIOs have increasingly focused on expert sources and authoritative content. This is particularly beneficial for industries like B2B tech and healthcare, which can leverage their technical expertise to increase their visibility in AIOs. In November, the B2B tech sector saw a 32% increase in AIO presence, with keywords related to security, data, and DevOps rising in search rankings.

   Healthcare content also saw an uptick, with 15% more AIO citations for expert-driven content from medical institutions and research organizations.

4. AI-Driven Search Changes Content Strategy Landscape
   Marketers must adapt their content strategies to succeed in an AI-driven search ecosystem. BrightEdge’s AI-powered tools provide marketers with the ability to track their content’s presence in AIOs and optimize their search engine optimization (SEO) strategies. The data-driven insights from BrightEdge enable brands to enhance their AIO visibility, improve user engagement, and attract high-quality web traffic.

BrightEdge’s latest report underscores the inevitable rise of AI-driven search and the continuing evolution of Google’s AI-powered capabilities. The emergence of AI-first search engines, combined with Google’s dominant position, creates a dynamic landscape where marketers must refine their content strategies to stay relevant.

With AI's growing influence on search behavior and content consumption, the upcoming year presents significant opportunities for brands to enhance their presence in AI-driven search and AIOs. By leveraging BrightEdge's AI-powered tools, marketers can optimize their content strategies, maximize SEO performance, and ensure their brands thrive in the competitive digital space.