Perion Network Ltd., a leader in advanced advertising technology, has announced the appointment of Stephen Yap as its new Chief Revenue Officer (CRO). With over 17 years at Google, Yap brings extensive experience in digital marketing, data analytics, and global strategy.

Stephen Yap’s Industry Expertise

1. Google Leadership Experience

• Led sales and operations for Google’s platform business for 7+ years.
• Founded Google’s data and measurement platforms, including:
  • Google Analytics Premium
  • Google Tag Manager
  • Audience Center
  • Data Studio
  • Attribution Solutions

2. Key Contributions to AdTech

• Former Director of Sales at DoubleClick.
• Specialized in developing and commercializing marketing platforms.
• Expertise in AI-driven data analysis and omnichannel marketing solutions.

Perion’s Vision for the Future

• Tal Jacobson, CEO, Perion: "Stephen is the ideal leader as we transform into a marketing and advertising platform company. His expertise will help drive our global commercial strategy."
• Stephen Yap, CRO, Perion: "Perion is at the forefront of AI-powered marketing. Our technology will enhance efficiency, transparency, and omnichannel strategies for advertisers and agencies worldwide."

Stephen Yap’s appointment marks a strategic move for Perion as it strengthens its position in AI-powered advertising. His leadership is expected to drive innovation and accelerate growth in a rapidly evolving digital landscape.