Sitecore, a global leader in digital experience software, ended 2024 with remarkable market momentum. Its AI-powered content management system, XM Cloud, has driven rapid growth, reflecting marketers' increasing reliance on advanced digital experience platforms.

Key Highlights of Sitecore's Growth

• XM Cloud Revenue Growth: 100% globally, 130% in the US.
• Market Expansion: CMS market projected to reach $15.3 billion by 2028 (Forrester).
• Marketer Adoption: Increasing demand for AI-powered content management solutions.

Challenges in the CMS Market

• Only one-third of global marketers believe their CMS supports effective personalization.
• Just 13% are confident their CMS can fully leverage AI.
• Many CMS platforms lack agility in delivering tailored customer experiences.

How XM Cloud Solves These Challenges

• AI-Powered Personalization: Delivers tailored experiences across multiple platforms.
• Faster Time to Market: Optimizes content workflows with fewer resources.
• Enhanced Customer Experience: Builds connected, engaging digital experiences.

Leadership Insights

Dave O'Flanagan, CEO of Sitecore, emphasizes the company’s commitment to innovation:

• Sitecore’s AI-powered CMS enables teams to manage complex content lifecycles efficiently.
• Marketers can build customer-first experiences faster, enhancing brand differentiation.

Sitecore’s triple-digit growth in 2024 highlights its leadership in digital experience innovation. With XM Cloud, marketers gain a future-ready CMS, ensuring seamless AI-driven personalization and enhanced customer engagement.

Onetag, a leader in AI-powered programmatic advertising, has partnered with Anonymised, a privacy-first technology company specializing in ID-less activation and programmatic capabilities. This collaboration enables advertisers to reach audiences without third-party cookies while ensuring full compliance with privacy regulations.

Key Highlights of the Partnership

• AI-Powered, ID-Less Targeting: Reaches up to 60% more audiences in cookie-free environments.
• Real-Time Audience Segmentation: Uses on-device data processing for privacy-compliant cohort creation.
• Seamless Integration: Anonymised’s data segments can be applied within Onetag’s Smart Curation Platform.
• Improved Ad Performance: Enables personalized, non-intrusive campaigns without tracking individual identifiers.

How It Works

• Anonymised’s technology analyzes user behaviors (scroll depth, time on page, ad engagement) without tracking IDs.
• Advertisers can leverage this privacy-first approach to optimize ad performance and reach untapped audiences.
• Publishers monetize inventory efficiently, even in environments without traditional user identifiers.

Launch Partner: JAKALA

JAKALA is the first to implement this innovative approach, helping brands:

• Navigate privacy-first advertising effectively.
• Deliver high-performance campaigns without traditional identifiers.
• Stay compliant with evolving data privacy regulations.

Industry Leaders Speak

Filippo Gramigna, Co-CEO, Onetag:
"This partnership is not just about adapting to a privacy-first world – it’s about thriving in it. We’re helping advertisers unlock new audience potential while ensuring compliance."

Mattia Fosci, CEO, Anonymised:
"Our ID-less technology proves that advertisers can achieve superior campaign performance without relying on user identifiers."

Adriano Coccia, Senior Director, JAKALA:
"By leveraging this cutting-edge approach, we ensure high-performance, privacy-compliant advertising for our clients."

Onetag and Anonymised’s partnership redefines programmatic advertising, helping brands reclaim lost impressions and optimize ad spend in an ID-less, AI-driven future.

Limelight Inc. has appointed Russell Pegrum as its global sales director to accelerate growth, expand into new markets, and strengthen its global presence.

Russell Pegrum’s Industry Expertise

• 20+ years of experience in adtech and programmatic advertising.
• Pioneer in UK ad networks with a decade of leadership.
• Expertise across ad verification (Adloox), publishing (Reach plc), and DSP launches (Aidem).
• Proven ability to understand client needs and drive business success.

Limelight’s Vision & Pegrum’s Role

• Expansion into new markets with a client-first approach.
• Strengthening Limelight’s human-centered approach to adtech.
• Driving revenue growth for existing and future partners.

Leadership Perspectives

Russell Pegrum, Global Sales Director:
"Limelight’s ‘technology with a heartbeat’ approach aligns with my vision of blending innovation with a human touch. I look forward to fostering meaningful partnerships and driving global success."

James Macdonald, Co-Founder & CRO, Limelight:
"Russell’s expertise and deep industry connections will enable us to engage more partners worldwide, delivering the growth our existing partners already enjoy."

Russell Pegrum’s appointment marks a new era of expansion for Limelight as it enters its 7th year, reinforcing its commitment to innovation, collaboration, and global growth.

Sprinklr, a leading Unified-CXM platform, has appointed Jan R. Hauser and Stephen M. Ward, Jr. to its Board of Directors, effective January 29, 2025. Their expertise will support Sprinklr’s vision for AI-powered customer experience management.

Leadership Changes & Audit Committee Transition

• Ed Gillis, current Audit Committee Chair, will step down on March 31, 2025.
• Jan Hauser will assume the role of Audit Committee Chair.
• Mr. Gillis will step down from the Board on June 12, 2025, after serving since 2015.

About Jan R. Hauser

• Global finance leader and retired PwC partner.
• Former VP, Chief Accounting Officer & Controller at GE.
• Board member at Enfusion, Magna International, and past roles at Vonage & Proterra.
• Holds a B.B.A. in Accounting, summa cum laude, from University of Wisconsin-Whitewater.

Hauser on joining Sprinklr:
"Excited to support Sprinklr as it establishes itself as a critical enterprise technology platform."

About Stephen M. Ward, Jr.

• Former CEO of Lenovo and IBM executive.
• Founding team member of C3.ai.
• Board member at C3.ai, Carpenter Technology, Molekule, and past roles at Vonage, KLX, E2Open.
• Holds a B.S. in Mechanical Engineering from Cal Poly, San Luis Obispo.

Ward on joining Sprinklr:
"Sprinklr’s AI-powered platform uniquely positions it for digital transformation, and I look forward to driving innovation and growth."

Sprinklr’s latest board appointments underscore its commitment to innovation, governance, and long-term growth as a leading AI-driven customer experience platform.

Wiland, a leader in data-driven audience insights, has launched FanSignals™, a cutting-edge product designed to help professional sports teams, leagues, and entertainment organizations enhance fan engagement, boost ticket sales, and maximize sponsorship opportunities. Built on Wiland’s MarketSignals™ platform, FanSignals™ delivers deep audience insights using predictive data and transactional intelligence.

How FanSignals™ Empowers Sports Organizations

For Teams and Leagues:

• Convert casual attendees into loyal, long-term supporters.
• Increase season ticket renewals with targeted engagement.
• Ensure promotional campaigns reach the right audience at the right time.

For Advertisers and Sponsors:

• Identify and engage highly active sports audiences.
• Maximize sponsorship ROI through predictive consumer insights.
• Create immersive, brand-building experiences beyond game day.

Industry Leaders Speak on FanSignals™ Impact

• Mike Gingell, CEO of Wiland: “FanSignals™ is a breakthrough for the sports and entertainment industry, equipping teams and leagues with data-driven strategies to elevate engagement and revenue.”
• Andre Murphy, VP of Sports & Entertainment, Wiland: “Understanding fan behavior beyond the stadium is key. FanSignals™ enables teams and brands to build stronger connections and unlock new revenue streams.”

FanSignals™ is set to redefine fan engagement and monetization for sports teams and brands by leveraging advanced audience insights. By providing actionable intelligence, Wiland empowers organizations to refine marketing strategies, boost ticket sales, and drive greater sponsorship value in an increasingly competitive sports landscape.

LifeStreet, a leader in AI-driven media buying, has announced a strategic expansion into non-gaming verticals. Over the past year, LifeStreet has enhanced its Nero media buying platform, allowing top performance marketers to leverage in-app advertising for growth beyond the gaming industry.

Key Advancements in the Nero Platform

• Event-Specific AI Models: Improved machine learning algorithms predict ad success beyond app installs.
• Optimized Campaign Efficiency: Real-time reporting, ad spend optimization, and lead acquisition tracking.
• Seamless Programmatic Buying: Helping brands move beyond walled gardens for programmatic ad success.

Addressing the Non-Gaming Market Gap

• Traditional in-app buying platforms focused on gaming, leaving non-gaming marketers with limited options.
• LifeStreet's expansion offers high-performing ad solutions for industries like finance, insurance, and home services.
• With users spending over five hours daily on mobile, brands can now target audiences beyond Google and Facebook.

Proven Results in Lead Acquisition

• Generated tens of millions of leads over the past year.
• Delivered up to 6X higher conversion rates and a 230% reduction in cost-per-acquisition.
• Brands gain access to machine learning-driven ad placement for better ROI.

Industry Perspective

• Jenna Torres, Digital Media Manager at PCH Media:
  "LifeStreet’s AI-powered platform has helped us expand into new verticals, reaching audiences in a way that drives real impact."
• Levi Matkins, CEO of LifeStreet:
  "Our expansion supports performance marketers across various sectors, empowering them to scale in-app advertising efficiently."

With its AI-driven approach, advanced machine learning models, and programmatic expertise, LifeStreet is revolutionizing in-app advertising for brands outside the gaming sector. This expansion reaffirms its commitment to helping marketers scale and optimize their campaigns in an evolving digital landscape.

Informatica, a leading provider of AI-powered cloud data management solutions, has announced that its Intelligent Data Management Cloud™ (IDMC) platform has been officially certified by the EDM Council. The certification, awarded after a rigorous independent assessment by Projective Group, affirms that the IDMC platform meets the stringent requirements of the 14 key controls within the EDM Council’s Cloud Data Management Capabilities (CDMC) framework.

Key Highlights of the Certification:

• Comprehensive Data Management Solution: Informatica’s IDMC platform is the only vendor offering a single, connected, AI-powered cloud data management solution. This solution covers a range of essential services such as data integration, data quality, data governance, and master data management, all aligned with the CDMC framework.

• Empowering Cloud Migration: With the EDM Council certification, enterprises can confidently migrate to the cloud with the assurance that their data will be managed securely, efficiently, and in compliance with global data management standards.

• Trusted by Industry Leaders: Informatica’s IDMC platform is recognized for its ability to meet the highest standards of data management in the cloud. Its capabilities enable businesses to optimize their cloud, multi-cloud, or hybrid environments.

• Innovative AI-Powered Technology: By integrating advanced AI technologies, Informatica’s platform helps businesses unlock the full potential of their data while adhering to strict industry standards.

Benefits for Enterprises:

• Data Governance and Security: Ensures businesses can safely migrate their data to the cloud while maintaining governance and data integrity.

• Optimized Cloud Operations: The platform helps organizations improve operational efficiency and optimize resources by managing fragmented data in cloud environments.

• Strategic Cloud Adoption: Companies can accelerate their cloud adoption process, reducing complexities while improving data management and achieving better results with AI-driven insights.

Informatica’s Intelligent Data Management Cloud™ platform's certification by the EDM Council underscores its leadership in cloud data management solutions. By aligning with the CDMC framework, Informatica empowers organizations to securely manage their data during migration and throughout their ongoing cloud operations, with the backing of advanced AI technologies.

Adbrew, a leading B2B AdTech platform, has appointed Shawn Evans as its new Go-To-Market (GTM) and Sales Advisor. With over 15 years of experience in e-commerce advertising and marketplace strategy, Evans is set to bring invaluable leadership to Adbrew's mission to empower global brands and agencies to scale their businesses on Amazon and Walmart Marketplaces.

Key Highlights:

• Adbrew's Rapid Growth: Founded in 2022 by former Amazon leaders, Adbrew has quickly become a key player in the AdTech space. The platform specializes in offering Amazon Marketing Cloud (AMC) support for Sponsored Ads and provides optimization capabilities for Sponsored Ads and DSP.

• Strategic Appointment: Shawn Evans joins Adbrew with a wealth of expertise from his role at Amazon Ads, where he led global strategic partner development. His track record includes driving significant growth and innovation through strategic partnerships with agencies and tech providers.

• Awards and Recognition: Adbrew’s commitment to excellence has earned it eight Amazon Ads Partner Awards nominations and two consecutive wins for the Challenger Award – APAC (2023) and Global Expansion Award (2024).

• Expanding Global Reach: With Evans onboard, Adbrew aims to accelerate its global expansion. His strategic vision will help scale Adbrew's offerings across Amazon, Walmart, and other e-commerce platforms, enabling brands to drive better results through enhanced advertising solutions.

Benefits of the Appointment:

• Leadership in Marketplace Advertising: Evans’ deep understanding of marketplace dynamics, coupled with his proven ability to drive strategic growth, will be crucial in accelerating Adbrew’s expansion across global e-commerce platforms.

• Innovation and Growth: Evans will play a key role in innovating Adbrew's platform to meet the growing global demand for advanced solutions like AMC for Amazon and Walmart, as well as optimizing Sponsored Ads and DSP.

Shawn Evans’ appointment as GTM and Sales Advisor at Adbrew marks a significant milestone in the company’s journey toward expanding its global presence. His leadership and extensive experience in e-commerce advertising will help propel Adbrew’s mission to deliver impactful, scalable solutions for brands and agencies across the world.