As 2025 approaches, the advertising landscape is rapidly evolving, driven by a confluence of technology, shifting audience behaviors, and cultural and political movements. In this context, Teads, a global media platform, introduces its Tech Themes 2025 report. This comprehensive guide highlights five major themes that will redefine how brands approach advertising in the coming year. Derived from Teads' Global Tech Themes Survey, trusted industry data, and expert insights from global media and marketing leaders, the report outlines the strategies marketers must adopt to stay ahead in this dynamic environment.

According to Natalie Bastian, Global Chief Marketing Officer of Teads, the advertising industry has already responded to the fragmented media landscape in 2024, embracing opportunities like CTV (Connected TV), AI-driven solutions, and new shoppable formats. Heading into 2025, these themes will guide brands toward delivering highly relevant and impactful customer experiences.

Key Insights from Tech Themes 2025

1. Transform Engagement Through Omnichannel Video Excellence
   Omnichannel video strategies are emerging as a critical component of successful advertising campaigns. By combining lean-back formats (like CTV) with lean-in experiences (such as mobile), brands can create cohesive, impactful storytelling that resonates across devices. Teads' omnichannel attention approach has been shown to improve video campaign performance, with 42% of media professionals citing CTV and omnichannel formats as the top advertising theme for 2025. Attention-driven strategies are expected to dominate the advertising landscape in the coming year.

2. Balance Personalization and Privacy to Drive Impact
   Privacy regulations are reshaping the digital advertising environment, pushing brands to deliver personalized experiences without compromising consumer privacy. Contextual targeting offers an effective solution by aligning ads with real-time content in a non-invasive manner. Research reveals that 1 in 3 consumers recall contextually relevant ads, and 17% are more likely to purchase from brands that use this strategy. Teads leads the charge with 80% cookieless inventory, enabling brands to scale their campaigns while ensuring privacy compliance.

3. Build Trust and Relevance in Premium Environments
   The importance of brand safety and content quality continues to grow. 70% of consumers report that the quality of content adjacent to ads directly impacts their perception of the brand. Campaigns in premium environments are shown to drive 25% higher ROI, making them essential for advertisers seeking to enhance both reach and reputation.

4. Deepen Audience Connections With Meaningful Moments
   Aligning advertising campaigns with cultural and global events—such as the Olympics or other major occasions—helps brands stay relevant and memorable. Ads tied to these meaningful moments see 25% higher engagement. By crafting campaigns that speak to consumers' emotional connections during key cultural events, brands can unlock a 15-20% ROI lift, with 33% increased purchase intent. Teads Contextual Reachcasts allow brands to engage audiences with highly relevant messaging during these pivotal moments.

5. Master Attention at Every Touchpoint With Creative Excellence
   Creative innovation is key to engaging audiences and delivering measurable results. By leveraging AI-driven tools and formats like shoppable CTV, dynamic inRead units, and AI-powered voiceovers, brands can create seamless, personalized experiences across the consumer journey. Teads empowers advertisers with cutting-edge solutions, including Personalized AI Voiceovers for customized ads across languages and AudioStack, which integrates high-quality AI-generated audio into campaigns.

The Tech Themes 2025 report from Teads outlines the strategies and technologies that will define advertising in the coming year. From omnichannel video and contextual targeting to creative excellence and leveraging cultural moments, the report emphasizes the importance of adapting to an evolving media landscape. With new tools and insights, brands can enhance their audience engagement, boost ROI, and ensure that their campaigns remain relevant and effective in an increasingly dynamic world.

By embracing these emerging trends, marketers will be better equipped to navigate the complexities of 2025 and beyond. Teads’ latest ebook offers a comprehensive roadmap for brands looking to stay ahead of the curve and capitalize on the future of advertising.

Koddi, a leader in retail and commerce media technology, has teamed up with Skai, an omnichannel advertising platform specializing in commerce media, to launch a groundbreaking demand-side integration. This collaboration is set to transform retail media by addressing challenges in a fragmented ecosystem and offering new growth opportunities for advertisers and retailers.

Key Highlights of the Partnership

1. Transforming Retail Media Landscape

• Retail Media Growth: Expected to account for 25% of all media spend by 2028.
• Challenges in Retail Media: Fragmented ecosystem with over 200 RMNs, diverse ad formats, and varying reporting standards.
• Solution Offered: A seamless integration enabling faster retailer onboarding and access to premium inventory via Skai’s platform.

2. Benefits for Advertisers

• Faster Time-to-Market: The integration streamlines the addition of new retailers to advertising programs without extra development.
• Access to Premium Inventory: Accelerates growth with unmatched speed.
• Enhanced Tools: Leverage Skai’s advanced capabilities in media planning, optimization, and measurement.

3. Benefits for Retailers

• Improved Demand Generation: Attracts advertisers through a robust demand network.
• Scalable Operations: Koddi’s infrastructure supports enterprise-level efficiency.
• Strengthened Supplier Relationships: Simplifies collaboration with advertisers to monetize media assets effectively.

4. Future-Proofing Retail Media

• Expanding Offsite Strategies: Includes connections with walled garden publishers and CTV platforms.
• Holistic Marketing Alignment: Ensures retailers’ advertising efforts integrate seamlessly with broader marketing strategies.

Leadership Insights

• Nicholas Ward, Co-Founder and President, Koddi: Emphasized how the integration empowers advertisers with advanced targeting capabilities and helps retailers monetize assets efficiently.
• Gil Sadeh, President, Skai: Highlighted the need for a unified solution that simplifies retail media buying and drives growth for both advertisers and retailers.

Koddi and Skai’s partnership represents a significant leap forward in the retail media space. By addressing critical challenges in a fragmented ecosystem and offering tools for faster growth, this collaboration empowers advertisers and retailers to thrive in the fast-evolving commerce media landscape.

Message Broadcast, a leading customer engagement software provider for the electric utility sector, has announced the appointment of Raed Adhami as its Chief Innovation Officer. In this pivotal role, Adhami will spearhead the company’s innovation strategy, focusing on enhancing its platform for customer engagement and modernizing critical workflows.

Key Highlights of Raed Adhami’s Appointment

1. A Proven Leader in Technology Innovation

• Background in Innovation: Adhami co-founded AGENT511, where he served as Chief Technology Officer, and two other successful technology companies.
• Patent Holder: Recognized for multiple groundbreaking patents in enterprise software innovation.
• Track Record: Brings extensive experience in building industry-leading platforms.

2. Vision for Enhanced Customer Engagement

• Driving Platform Development: Will lead efforts to develop a more comprehensive and differentiated customer engagement platform.
• Focus on Usability: Plans to improve usability and architecture for existing products.
• Adoption of Emerging Technologies: Aims to integrate advanced technologies for new product and feature development.

3. Alignment with Message Broadcast’s Mission

• CEO’s Perspective: Maulik Datanwala, CEO, highlighted Adhami’s entrepreneurial background and expertise, noting that his vision aligns with the company’s goal to deliver exceptional customer experiences.
• Customer-Centric Solutions: Under Adhami’s leadership, the company seeks to empower organizations to create more impactful customer engagements.

Leadership Insights

• Raed Adhami’s Commitment: “I’m honored to step into this new role during such a transformative time. I look forward to enhancing our solutions and driving strong outcomes for our customers.”

With Raed Adhami as Chief Innovation Officer, Message Broadcast is poised to continue its leadership in customer engagement innovation. His expertise and vision will play a critical role in modernizing the company’s platform and ensuring it meets the evolving needs of its customers in the electric utility industry.

Evinced, a leader in web and mobile accessibility solutions, has secured $55 million in Series C funding, bringing its total funding to $112 million. This funding round, led by Insight Partners with participation from investors like M12, Capital One Ventures, and new partner Vertex Ventures, underscores the growing importance of integrating accessibility into every stage of digital development.

Key Highlights of the Funding Announcement

1. The Growing Need for Digital Accessibility

• Regulatory Pressures: Increasing global mandates, including European requirements by June 2025 and ADA interpretations in the US, highlight the urgency of accessibility.
• Business Imperative: Accessibility is no longer optional; it’s essential for creating inclusive digital experiences.

2. Evinced’s Innovative AI-Driven Solutions

• Defect Detection & Fix Suggestions: Best-in-class tools for designers, developers, QA engineers, and managers.
• Generative AI Accessibility: Reliable, scalable, and a pioneer in replacing manual audits with automated solutions.

3. Funding Allocation for Strategic Growth

• European Expansion: Strengthening presence and customer base in Europe.
• Global Sales & Customer Success: Scaling teams to meet increasing demand.
• Generative AI R&D: Enhancing capabilities to stay at the forefront of accessibility innovation.
• New Products & Services: Meeting evolving market needs with cutting-edge solutions.

4. Evinced’s Rapid Adoption and Market Impact

• Trusted by major players:
  • Financial institutions managing $26 trillion in assets.
  • Five of the ten largest media companies in the US and UK.
  • Leading B2B SaaS, healthcare, and retail enterprises.

Leadership Insights

• Navin Thadani, CEO and Co-Founder, Evinced:
  • Highlighted accessibility as a "business imperative" and shared plans to expand in Europe while advancing generative AI capabilities.
• Michael Yamnitsky, Managing Director, Insight Partners:
  • Praised Evinced's AI-driven approach for replacing tedious manual audits and embedding accessibility into the software development lifecycle.

Evinced’s $55 million Series C funding is a testament to its leadership in digital accessibility. By expanding its global reach, advancing AI solutions, and meeting increasing regulatory demands, Evinced is set to redefine how companies create inclusive and accessible digital experiences at scale.

Anoki AI, a trailblazer in AI solutions for Connected TV (CTV), has announced the appointment of Abbey Thomas as its Chief Commercial Officer (CCO). With over 20 years of experience in CTV and video advertising, Thomas’s addition comes at a time of rapid growth for the company, which has been doubling its revenue quarter-over-quarter since its inception earlier this year.

1. Abbey Thomas's Industry Expertise:

• Thomas has a rich history of scaling advanced TV advertising platforms.
• As Chief Revenue Officer at OpenAP, she established a robust revenue practice, resulting in over $1 billion in total platform sales.
• Her previous roles include Chief Marketing Officer at Tremor Video and leadership positions at Entertainment Weekly and MTV.

2. Vision for Anoki AI:

• Thomas is enthusiastic about joining Anoki AI during a transformative period in the CTV industry.
• She highlights Anoki AI's unique multimodal approach that addresses challenges like content discovery and advertiser transparency.
• The company’s technology focuses on hyper-personalized viewer experiences using scene-level metadata, eliminating the need for personal identifiable information (PII).

3. Leadership Endorsement:

• Raghu Kodige, Co-Founder and CEO of Anoki AI, praised Thomas’s strategic expertise, calling her the ideal leader to scale the company's commercial operations.
• Her skills in building partnerships and driving platform adoption are expected to accelerate the company’s global expansion.

4. Momentum for Anoki AI:

• The company has gained traction through strategic alliances, including a groundbreaking partnership with Amagi.
• It has secured major advertisers across industries like CPG, pharmaceuticals, automotive, and entertainment.
• Partnerships with premium content providers such as Warner Bros. Discovery, Sony Pictures Entertainment, and PBS strengthen Anoki AI’s position as an innovator in content discovery and advertising effectiveness.

Abbey Thomas’s appointment signifies Anoki AI’s commitment to scaling operations and revolutionizing the CTV industry. With innovative AI-powered solutions, strategic partnerships, and a growing list of major advertisers, Anoki AI is set to redefine content discovery and advertising effectiveness in the streaming ecosystem.

Wix.com Ltd., a global leader in SaaS website building, has unveiled the AI Site-Chat, a revolutionary tool designed to act as a virtual agent for businesses. This innovation allows businesses to engage with website visitors 24/7, addressing inquiries and providing tailored information in real-time. By enhancing customer engagement and availability, the AI Site-Chat aims to improve user experience and boost sales for businesses of all sizes.

1. Features of AI Site-Chat:

• Real-time Assistance: Provides instant responses to customer inquiries and directs users to relevant products or services.
• Smart Integration: Utilizes live data from the website’s internal systems to ensure accurate and up-to-date information.
• Intent Recognition: Analyzes user queries to deliver precise search results and personalized recommendations.

2. Benefits for Businesses:

• Lead Capture: Ensures customer inquiries are captured and addressed, aiding in lead generation.
• Sales Optimization: Helps businesses refine offerings by analyzing customer searches and preferences.
• Brand Customization: Fully customizable to reflect a brand’s voice and adhere to business-specific guidelines or restrictions.

3. Enhanced Customer Experience:

• Seamlessly reduces friction in the user journey by offering conversational customer service, sales, and support in one unified platform.
• Improves engagement and conversion rates by addressing customer needs promptly and accurately.

4. Enterprise-Level Solutions for SMBs:

• Yaniv Ben Simon, Head of Product for AI Site-Chat at Wix, highlights that the tool provides small and medium-sized businesses (SMBs) with enterprise-grade capabilities.
• The feature is part of Wix’s commitment to setting new standards for online business interactions, with additional features expected to launch in the near future.

The AI Site-Chat from Wix represents a major leap in AI-powered customer interaction tools. By offering real-time, personalized, and customizable virtual assistance, it empowers businesses to improve customer experience, streamline engagement, and drive conversions. As Wix continues to innovate, tools like AI Site-Chat are set to redefine online business success.

Statsig, a leading platform for analytics and experimentation, has announced the appointment of William da Cunha as its new Chief Revenue Officer (CRO). With over two decades of experience in enterprise software, SaaS sales, and global partnerships, da Cunha brings a wealth of expertise to help Statsig accelerate growth and expand its market reach.

1. William da Cunha’s Expertise:

• Extensive Experience: Over 20 years in SaaS sales, enterprise software, and global partnerships.
• Proven Leadership: Known for scaling go-to-market strategies, driving enterprise adoption, and building high-performing teams.
• Previous Roles:
  • Vice President and General Manager of the Americas Sales Organization at Cloudflare, where he played a pivotal role in expanding enterprise adoption and driving revenue growth.
  • Led global sales at Seagate’s Cloud Division, focusing on cloud data protection and storage.
  • Held senior leadership roles at EVault and iAsiaWorks, successfully scaling alliances and entering new markets.

2. Vision for Statsig:

• Da Cunha is excited to accelerate Statsig's growth during a critical phase in its journey.
• He aims to empower teams to make faster, data-driven decisions by leveraging Statsig’s unified platform for experimentation, analytics, and feature flagging.

3. Leadership Perspective:

• From the CRO: "One platform that integrates experimentation, analytics, and feature flagging is essential for modern companies to grow and innovate," said da Cunha.
• From the CEO: Vijaye Raji, Founder & CEO of Statsig, expressed enthusiasm about da Cunha’s appointment, highlighting his expertise in growing businesses and empowering teams to expand market reach.

4. Statsig’s Momentum:

• The company is on a mission to democratize access to data, enabling faster and better decision-making for developers and businesses.
• Statsig’s platform has garnered a growing community of passionate customers, emphasizing its role as a key enabler of modern innovation.

The appointment of William da Cunha as CRO marks a significant milestone in Statsig’s journey to redefine analytics and experimentation. His strategic expertise and leadership will strengthen Statsig’s global revenue strategy, driving transformative growth and empowering businesses to innovate faster through data.

Oktopost, a leading B2B social media management, employee advocacy, and social listening platform, has announced the appointment of Adi Krysler as its new Vice President of Marketing. With over 15 years of experience in digital marketing, Krysler is set to drive Oktopost’s global marketing strategy, focusing on brand awareness, demand generation, and customer engagement. Her appointment comes at a crucial time as the company expands its presence in key markets.

1. Adi Krysler’s Expertise and Background:

• Experience: Krysler has extensive expertise in building high-performing marketing teams, crafting impactful campaigns, and aligning marketing strategies with business growth.
• Previous Roles:
  • At AppsFlyer, she led initiatives that significantly boosted revenue and market reach.
  • At Wix, she spearheaded marketing strategies that fueled business expansion.
• Educational Background: Holds an MBA from Reichman University and is a recognized expert in digital marketing, content strategy, and performance optimization.

2. Leadership Perspective:

• From the CEO: Daniel Kushner, CEO and Co-Founder of Oktopost, emphasized Krysler’s proven track record at B2B-focused organizations, noting her potential to enhance Oktopost’s innovative solutions and client impact.
• From Adi Krysler: "Oktopost’s solutions are critical for businesses transitioning to digital-first strategies. I’m excited to contribute to the company’s next growth phase and help clients achieve measurable business outcomes.”

3. Oktopost’s Mission and Innovations:

• Empowering B2B Organizations:
  • Amplifies employee voices and streamlines content creation.
  • Provides actionable insights to drive web traffic, lead generation, revenue growth, and brand trust.
• Recent Innovations:
  • AI-powered social tools.
  • Advocacy Gamification Engine to enhance employee advocacy and engagement.

4. Strategic Focus:

• With Krysler at the helm of marketing, Oktopost aims to strengthen its position as the go-to platform for B2B social media marketers.
• The company is committed to helping B2B organizations unlock the full potential of social media to build lasting relationships and drive measurable business outcomes.

Adi Krysler’s appointment as Vice President of Marketing marks a pivotal step for Oktopost as it scales its global operations and continues to innovate in the B2B marketing space. Her extensive experience, combined with Oktopost’s cutting-edge tools and solutions, positions the company for sustained growth and success in the rapidly evolving digital-first marketing landscape.