Outbrain Acquires Teads to Form a Leading Omnichannel Ad Platform | Martech Edge | Best News on Marketing and Technology
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Outbrain Acquires Teads to Form a Leading Omnichannel Ad Platform

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Outbrain Acquires Teads to Form a Leading Omnichannel Ad Platform

Outbrain Acquires Teads to Form a Leading Omnichannel Ad Platform

GlobeNewswire

Published on : Feb 4, 2025

Outbrain Inc. has completed its acquisition of Teads, merging their branding and performance advertising solutions under the Teads name. This transformative deal establishes one of the largest optimized supply paths for the premium open internet, connecting advertisers with curated media environments through AI-driven, data-enhanced creative experiences.

What This Means for Advertisers & Media Owners

The new Teads platform will empower advertisers with:

1. Expansive Reach & Direct Access

  • 96% open internet audience reach across premium environments.*
  • 10,000+ media partnerships with direct publisher relationships.
  • 50 billion monthly CTV ad opportunities, including exclusive homescreen inventory.

2. AI-Powered Predictive Advertising

  • 1 billion predictions per minute for optimized ad performance.
  • 50 live AI models processing 4 billion signals per minute.
  • Teads Omnichannel Graph (OG) extends audience targeting into the CTV landscape.

3. Data-Driven Creative Solutions

  • Beautiful, high-impact ad formats optimized for audience engagement.
  • 74% higher attention rates for unique CTV native creatives.
  • Seamless storytelling across screens—from CTV to premium editorial content.

Industry Leaders on the Merger

David Kostman, CEO, Teads:
"This merger bridges a major industry gap—creating a scaled, end-to-end platform that delivers results from awareness to conversion across screens."

Jeremy Arditi, Co-President & Chief Business Officer, Teads:
"By prioritizing creative excellence, trust, and measurable outcomes, we’re building a stronger, more transparent advertising ecosystem."

Sital Banerjee, Global Head of Media, Lipton Teas & Infusions:
"This merger unlocks new ways to engage audiences with full-funnel solutions and improved business outcomes."

The newly formed Teads is set to redefine omnichannel advertising, offering AI-driven, full-funnel marketing capabilities across premium content and CTV environments. This marks a major step forward in scaling open internet advertising while delivering superior audience engagement and brand outcomes.