artificial intelligence data management
Published on : Feb 4, 2025
Outbrain Inc. has completed its acquisition of Teads, merging their branding and performance advertising solutions under the Teads name. This transformative deal establishes one of the largest optimized supply paths for the premium open internet, connecting advertisers with curated media environments through AI-driven, data-enhanced creative experiences.
The new Teads platform will empower advertisers with:
David Kostman, CEO, Teads:
"This merger bridges a major industry gap—creating a scaled, end-to-end platform that delivers results from awareness to conversion across screens."
Jeremy Arditi, Co-President & Chief Business Officer, Teads:
"By prioritizing creative excellence, trust, and measurable outcomes, we’re building a stronger, more transparent advertising ecosystem."
Sital Banerjee, Global Head of Media, Lipton Teas & Infusions:
"This merger unlocks new ways to engage audiences with full-funnel solutions and improved business outcomes."
The newly formed Teads is set to redefine omnichannel advertising, offering AI-driven, full-funnel marketing capabilities across premium content and CTV environments. This marks a major step forward in scaling open internet advertising while delivering superior audience engagement and brand outcomes.