Rakuten Advertising, a leader in affiliate marketing, has announced a strategic partnership with Marcode to enhance brand protection against link hijackers, fraudsters, and trademark infringers. This collaboration aims to safeguard brand keywords and improve security across Rakuten Advertising's publisher network.

Highlights of the Partnership

1. Advanced Fraud Detection with Marcode

• Marcode’s Brand Protection module detects fraudulent affiliates and link hijacking attempts.
• Uncovers affiliate details hidden within deceptive websites.
• Identifies and bypasses link cloaking platforms for greater transparency.

2. AI-Powered Anomaly Detection

• Uses AI-driven search intelligence to monitor niche subnetworks.
• Enhances detection of anomalies in difficult-to-track affiliate activities.
• Accelerates takedown of fraudulent affiliates to protect advertisers.

3. Multi-Layered Protection for Advertisers

• Complements Rakuten Advertising’s partnerships with AdPolice and The Search Monitor.
• Provides flexible, tailored protection services to meet advertiser needs.
• Ensures the integrity of affiliate programs with continuous monitoring.

Industry Insights

• Nick Stamos, CEO of Rakuten Advertising, emphasized the need for varied protection solutions tailored to different advertisers.
• Andy Cooney, Co-Founder of Marcode, highlighted Marcode’s advanced fraud detection capabilities and commitment to stamping out affiliate fraud.

This partnership reinforces Rakuten Advertising’s commitment to securing its network, ensuring advertisers can operate with confidence. With Marcode’s AI-powered tools, affiliate fraud detection and prevention reach new heights, setting a benchmark for brand protection in the affiliate marketing industry.