BlueConic, a leader in customer data platforms, has achieved a major milestone with the launch of a real-time connection between Jebbit's Experiences and its CDP. This groundbreaking integration allows marketers to continuously enrich customer profiles with high-quality, consented data collected through Jebbit’s Experiences, facilitating deeper insights and faster, more relevant personalization. This advancement empowers marketers to update profiles instantly, trigger personalized offers, and engage customers without the delays of manual workflows or batch processing.

Benefits of the Integration

1. Richer Insights in Real-Time

• Data collected through Jebbit Experiences is instantly merged into customer profiles within BlueConic, providing marketers with deeper, more actionable insights. With immediate access to enriched data, teams can understand customer preferences and behaviors more clearly.

2. Smarter, Timely Personalization

• The real-time connection ensures marketers can leverage the latest data to create hyper-targeted offers and campaigns immediately after a Jebbit Experience is completed. This leads to more relevant and impactful customer interactions.

3. Faster Execution and Campaign Activation

• With the self-service connection, marketers can eliminate bottlenecks and manual processes, enabling faster campaign execution. Real-time segmentation and activation capabilities allow teams to react to changing customer preferences swiftly and efficiently.

BlueConic's Vision for Enhanced Customer Engagement

"Marketing success comes down to getting better data into the hands of people who can act on it," said Leonardo Carbonara, VP Product at BlueConic. This integration delivers richer data, sharper insights, and the agility to act when it matters most—making it easier for marketers to build meaningful connections with customers and deliver timely, relevant offers.

The BlueConic and Jebbit Partnership

In 2024, BlueConic acquired Jebbit, a leader in first-party data capture and experience creation software. This integration is the first in a series of planned upgrades aimed at enhancing BlueConic’s Customer Data Operating System (CDOS). The combination of BlueConic’s real-time customer data platform with Jebbit’s powerful experience software enables marketers to move faster, deepen customer relationships, and achieve more impactful marketing outcomes.

The new real-time connection between Jebbit Experiences and BlueConic’s CDP marks a significant advancement in customer data management and personalization. By enabling faster, smarter, and more relevant marketing campaigns, this integration helps marketers improve their ability to engage with customers in real-time, driving better business outcomes.