Particular Audience has officially launched the third phase of its innovative Retail Media platform, designed to revolutionize the future of eCommerce. Available to existing clients on DiscoveryOS, this release brings advanced AI-driven features that enhance ad placement precision, streamline campaign management, and provide unparalleled targeting capabilities. This marks a significant shift from legacy systems that rely on outdated keyword targeting to an AI-first model that predicts customer intent with remarkable accuracy.

Highlights of the Launch

1. AI-Powered Automation for Ad Campaigns

• AI-Powered Sponsored Search: Now out of beta, this feature automates sponsored placements across 99% of search results, eliminating manual keyword bidding and driving up click-through and conversion rates.
• Fixed Tenancy Scheduler: Enables retailers to sell premium, fixed-tenancy ad placements automatically, with zero manual effort.
• Dynamic Collections: Fully automated, real-time attribute-based product collections that adapt dynamically to catalog changes.

2. Next-Generation Display Features

• Accessibility-Ready Banners: Ensures compliance with the European Accessibility Act 2025, making advertising inclusive for all audiences, especially in the EU.
• Enhanced Creative Control: Retailers can now configure over 30 fields across five component types for cross-format HTML5 creative.
• Video & Rich Media Ads: Incorporates engaging formats combining video, interactive elements, and product carousels.
• Creative & Asset Management Studio: A fully integrated suite for managing and optimizing ad creatives.

3. Data-Driven Ad Operations

• Approval Workflows & Notification Centre: Full control over ad approvals with real-time status updates for retailers and brands.
• Zero PII Customer Data Tools: DiscoveryOS Segment Builder and Open CDP Integration provide privacy-compliant targeting without requiring personally identifiable information (PII).
• New Cost Model: CPA (Cost per Acquisition): Along with traditional CPM and CPC, offering advertisers more performance-based options.

The AI-Driven Advantage

James Taylor, Founder & CEO of Particular Audience, emphasized that the future of retail media lies in AI-driven, personalized eCommerce. "In three years, manual targeting in Retail Media will be obsolete, just as Meta’s Advantage+ and Google’s PMAX have replaced outdated manual workflows," he stated. The company’s dedication to R&D since 2020 has led to the creation of the only AI-first retail media platform, capable of predicting shopper intent before they even express it.

By replacing keyword-based models with Adaptive Transformer Search, Particular Audience has significantly increased sponsored product fill rates, showcasing the powerful potential of AI in driving ad revenue and campaign performance.

The Competitive Edge in Retail Media

Particular Audience’s AI-first approach enables retailers to generate more revenue with less manual work. Brands see higher engagement and improved ad performance as a result of the automation and intelligent targeting now available on the platform. The shift from manual processes to AI-driven automation marks a turning point in the retail media landscape, ensuring advertisers stay ahead of the curve.

The European Accessibility Act & Retail Media

With millions of people in the EU living with disabilities, accessibility is becoming a critical aspect of advertising and eCommerce. The European Accessibility Act (EAA), effective by June 28, 2025, requires all retailers and advertisers engaging with European consumers to ensure accessibility compliance. Particular Audience is proactive in ensuring its platform meets these standards, helping retailers not only avoid legal penalties but also improve SEO, enhance user experience, and increase engagement from underserved audiences.

Particular Audience’s latest platform update sets a new benchmark in AI-driven retail media, offering retailers and brands the tools to drive higher ad performance, greater engagement, and more revenue. By embracing AI-first strategies and accessibility standards now, businesses can position themselves for success in the future of eCommerce.