Proxima, a leading AI-powered data intelligence software company focused on scaling profitable customer acquisition, today announced its membership in the Truthset Data Collective. This coalition of industry leaders is dedicated to driving the highest standards of data accuracy, reliability, and security across marketing channels.

The Truthset Data Collective offers an independent, agnostic platform that enables businesses to share and benchmark marketing data quality, providing a standardized approach to audience targeting and media measurement. By joining the collective, Proxima affirms its dedication to maintaining top-tier data validation for its unique dataset.

Founded in 2022, Proxima’s platform leverages the world’s largest direct-to-consumer (DTC) commerce graph, analyzing over $20 billion in eCommerce transactions and 64 million anonymized shopper profiles. This enables marketers to identify and convert high-value customers efficiently across digital advertising ecosystems.

“Brands and agencies are increasingly prioritizing retail and transaction data to improve marketing outcomes,” said Alex Song, CEO of Proxima. “Joining the Truthset Data Collective reinforces our commitment to delivering high-quality, trustworthy data intelligence that empowers marketers to reach new performance milestones.”

Scott McKinley, CEO of Truthset, added, “Proxima brings a unique data intelligence approach to the market. We’re excited to collaborate with them to enhance data accuracy standards industry-wide.”

This partnership also supports Proxima’s recent launch of deterministic DTC consumer segments for programmatic advertising, now accessible in data marketplaces of top DSPs like The Trade Desk and Yahoo. Advertisers and agencies can activate campaigns seamlessly with Proxima’s unmodeled, 100% deterministic segments to boost campaign precision and profitability.