Eko, the technology innovator transforming online product pages through interactive galleries, today announced the opening of a new 70,000 square foot “Capture Factory” in Bentonville, Arkansas. The facility will scale Eko’s core product capabilities and create 200 new jobs in Northwest Arkansas by the end of 2025, demonstrating the company’s commitment to revolutionizing how products are presented online.

Alongside the facility announcement, Eko appointed Ben Kaufman as President and Chief Commercial Officer. Kaufman brings a wealth of experience leading and scaling companies at the intersection of media, technology, and retail. Reporting directly to CEO Yoni Bloch, Kaufman will oversee the factory’s launch and operations while managing and growing Eko’s strategic partnership with Walmart.

The new Capture Factory will serve as a central hub to capture media and data for up to 750,000 consumer product items annually. Equipped with advanced capture stages, sensor arrays, and custom-built tools, the factory is designed to accelerate innovation in product presentation and enhance e-commerce experiences. Operations are expected to begin in June 2025.

“We’re leading the way in content innovation in e-commerce,” said Yoni Bloch, Eko’s Founder and CEO. “Now we’re expanding our capacity to serve more clients, move faster, and push the boundaries of what’s possible in the age of AI. This facility is an investment in our future and the talent that will help drive it. Ben’s experience building brands and his deep understanding of the retail landscape align perfectly with our mission to revolutionize how consumers interact with products online.”

Ben Kaufman’s career includes leadership roles at notable companies such as Mophie, Quirky, BuzzFeed (as CMO), and CAMP, a national retail chain focused on immersive family experiences that partnered with Eko from 2019-2021.

“The product page hasn’t changed in 30 years and e-commerce is at an inflection point,” Kaufman said. “Consumers are responding to richer, more engaging product experiences. I’m joining Eko at such a pivotal time in e-commerce. The impact their interactive gallery is having on client performance metrics is almost unbelievable. Here in Bentonville, we aspire not only to build interactive galleries but also to lay the groundwork for helping machines understand products in the same revolutionary way barcodes helped machines identify products years ago. This is a critical step towards the age of AI-powered commerce.”

This announcement comes as Eko deepens its partnership with Walmart, positioning the company for continued growth and expansion.