News

Ours Privacy Raises $15M to Expand Privacy-First Healthcare Marketing

Healthcare marketers have spent the past several years confronting a difficult trade-off: use the tracking and analytics tools that power modern digital marketing, or limit those tools to reduce the risk of exposing sensitive patient information. Ours Privacy is betting that the two goals do not have to conflict. The healthcare-focused customer data platform has raised $15 million in Series A...

marketing 20 Aug 2026

Small Business Websites Need More Than Design to Generate Leads

A small business website can attract thousands of visitors and still fail at its most important job: turning the right visitors into potential customers. A new HelloNation article featuring digital marketing expert Sean O’Kelly argues that qualified lead generation starts with fundamentals such as clear messaging, intuitive navigation, mobile performance, trust signals and measurable calls to...

marketing 20 Aug 2026

Tappytoon Expands Webtoon Fan Engagement at Anime NYC 2026

Webtoon platforms are increasingly turning digital fandom into physical experiences, and Tappytoon is bringing that strategy to Anime NYC 2026. The global webtoon platform will expand its presence at this year's event with a Club JEM merchandise booth, exclusive collectibles and an industry panel focused on the rapid growth of Boys' Love (BL) and romantasy fandoms. Tappytoon is expanding its...

marketing 19 Aug 2026

NGP VAN Launches Navigator to Simplify CRM Data Search With AI

Campaign teams often have the data they need but still struggle to find it quickly. NGP VAN is addressing that problem with Navigator, a natural-language AI search assistant built into its Create a List (CAL) segmentation tool. The feature lets fundraisers, organizers and digital teams describe the audience they want in plain language, then converts that request into editable CRM search criteria...

marketing 19 Aug 2026

Snowflake Adds Dynamic Model Routing to Cut Enterprise AI Costs

As enterprises move AI agents from experimentation into production, the cost of choosing the wrong model for routine tasks can quickly become significant. Snowflake is addressing that problem with dynamic model routing in Cortex AI Gateway, allowing workloads to be matched automatically with models based on task complexity, quality requirements and cost. The company is also expanding access to...

marketing 19 Aug 2026

Small Business Insurance Satisfaction Rises as Digital Service Improves

Small businesses are becoming more satisfied with their commercial insurers as insurance rate increases moderate and digital policy-management tools improve. The J.D. Power 2026 U.S. Small Commercial Insurance Study found overall satisfaction increased 15 points year over year, with the strongest gains tied to digital channels, pricing perceptions, problem resolution and coverage offerings. For...

marketing 19 Aug 2026

Pega Adds Governed AI Tools to Modernize Customer Engagement

As enterprises move AI from experimentation into customer-facing operations, the challenge is shifting from what AI can automate to how safely it can make decisions at scale. Pegasystems (Pega) is addressing that problem with new responsible AI capabilities for customer engagement, alongside a partnership with contact-governance company Gryphon aimed at helping regulated businesses manage...

marketing 19 Aug 2026

AppCard Launches Digital Circular With Shopper-Based Ad Targeting

Independent grocers have traditionally relied on weekly circulars to drive store traffic, but print offers provide limited insight into which households see an offer and what ultimately influences a purchase. AppCard is bringing purchase data into that process with a new Digital Circular that combines AI-generated shopping content, onsite engagement and offsite advertising targeted using real...

marketing 19 Aug 2026