Doceree, the AI-powered operating system for healthcare marketing, has launched Premium Programmatic, a platform designed to reshape how life sciences brands reach healthcare professionals (HCPs) in the digital age.

At the heart of the new offering is the reading layer of the HCP journey—a critical moment when physicians consume clinical content, weigh evidence, and form prescribing opinions. Unlike traditional programmatic systems, Premium Programmatic brings context, personalization, and clinical precision to every impression, meeting doctors when they’re most open to new insights.

“We’re meeting HCPs at the point of intellectual curiosity—when they’re most receptive to information,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “Premium Programmatic brings unmatched relevance, reach, and responsibility.”

Breaking Past Programmatic Limits

Traditional healthcare advertising often relies on endemic platforms with rigid targeting and limited flexibility. Doceree’s approach is different: an interconnected ecosystem where identity verification, contextual precision, and innovative formats converge.

Key capabilities include:

• Scale with Trust: Access to the world’s largest verified HCP network, spanning 2,000+ specialist medical platforms and 6M+ authenticated HCPs across 45+ specialties.

• Clinical Relevance: Real-time targeting powered by 7M+ mapped clinical terms and deterministic NPI-based identity matching, layered with specialty and device/IP filters.

• Beyond Display Ads: Sponsored scientific content, branded articles, CME partnerships, and clinical case studies delivered directly within the platforms physicians rely on.

Coming soon: Doceree’s AI-powered sales rep, designed to extend engagement by giving physicians round-the-clock access to medical dialogue—blurring the line between marketing and clinical support.

Why It Matters

Healthcare marketing has long struggled with the balance between scale and scientific credibility. By positioning brand messages within the very content physicians turn to for learning, Doceree aims to replace disruptive banners with contextually embedded, medically meaningful interactions.

It’s a bet that marketers will find appealing as HCPs increasingly demand value-driven, evidence-based communication. And with life sciences brands under pressure to do more with less, Premium Programmatic could shift the standard for how digital engagement with doctors is done.

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