News

10Fold Named PRNEWS Finalist for Cleo Supply Chain Campaign

B2B technology companies are increasingly competing not just for media coverage, but for ownership of the industry categories in which buyers make purchasing decisions. 10Fold has been named a finalist in the 2026 PRNEWS Platinum Awards for Campaign of the Year – B2B for its work with supply chain technology company Cleo, highlighting how targeted media relations, executive thought leadership and...

marketing 20 Aug 2026

WRITER Named Market Shaper in Gartner AI Marketing Agent Quadrant

Enterprise marketers are moving from using generative AI to draft isolated assets toward deploying agents that can coordinate entire workflows. WRITER says that shift has been recognized in the first Gartner Emerging Market Quadrant for AI Agents for Marketing — Startup Vendors, where the enterprise AI platform was named a Market Shaper. The recognition comes as marketing organizations look for...

marketing 20 Aug 2026

Experian Report Finds AI Trust Gap in Digital Transactions

Artificial intelligence is becoming part of everyday digital commerce, but consumers are drawing a clear line between low-risk convenience and high-stakes decisions. Experian's 2026 Identity and Fraud Report finds that people are increasingly willing to use AI to shop and transact online, while trust falls sharply when the technology is asked to handle travel purchases, financial services or...

marketing 20 Aug 2026

Identity Dental Marketing Releases AEO Study on Dental Search

The search for a dentist is becoming less dependent on a traditional list of blue links. As patients increasingly experiment with AI tools such as ChatGPT, Gemini and Perplexity, dental practices are beginning to consider whether appearing in an AI-generated recommendation requires a different optimization strategy. Identity Dental Marketing says it has launched the first official study from a...

marketing 20 Aug 2026

Attentive Launches AI Grow for Smarter Subscriber Growth

Retailers have spent years using fixed pop-up rules to collect email addresses and SMS opt-ins. Attentive is taking a more adaptive approach. The omnichannel marketing company has made AI Grow generally available, using real-time shopper behavior to determine when and how a sign-up invitation should appear, with the goal of converting more existing website traffic into high-quality subscribers...

marketing 20 Aug 2026

Flodesk Report Challenges Long-Standing Email Marketing Rules

For years, email marketers have been told to keep messages mostly text, send campaigns at carefully optimized times and avoid certain words and emojis that supposedly trigger spam filters. Flodesk's new 2026 Email Marketing Trends Report suggests several of those rules may be outdated. An analysis of more than 14 billion emails sent by Flodesk members finds that audience segmentation, behavioral...

marketing 20 Aug 2026

Financial Affiliate Marketing Forum 2026 Names Google Keynote

Financial marketers are entering a period where AI-driven discovery, changing consumer behavior and pressure to prove acquisition economics are reshaping how financial products reach customers. The Financial Affiliate Marketing Forum (FAMF) 2026 is putting those issues at the center of its second annual event, with Don Batsford, Head of Industry at Google, announced as the keynote speaker. The...

marketing 20 Aug 2026

Ours Privacy Raises $15M to Expand Privacy-First Healthcare Marketing

Healthcare marketers have spent the past several years confronting a difficult trade-off: use the tracking and analytics tools that power modern digital marketing, or limit those tools to reduce the risk of exposing sensitive patient information. Ours Privacy is betting that the two goals do not have to conflict. The healthcare-focused customer data platform has raised $15 million in Series A...

marketing 20 Aug 2026