Oktopost, a leading B2B social media management, employee advocacy, and social listening platform, has been named Best Overall Social Media Management Platform in the 7th annual MarTech Breakthrough Awards. The awards recognize excellence in marketing, sales, and advertising technology worldwide.

This recognition comes at a critical time for B2B marketers as social media content increasingly informs AI-driven discovery. Large language models (LLMs) such as ChatGPT, Gemini, Claude, and Perplexity now analyze public social content—including LinkedIn posts, YouTube videos, blogs, and Reddit discussions—to determine brand visibility and credibility.

Helping B2B Marketers Stay Visible in an AI World

“We're incredibly proud to be named Best Overall Social Media Management Platform,” said Adi Krysler, VP Marketing at Oktopost. “AI systems are analyzing public social content to understand brands, products, and people. That makes strategic social presence more important than ever.”

Oktopost provides tools for:

• Publishing across multiple social channels

• Employee advocacy to amplify brand voice

• Social listening to monitor trends and conversations

• Analytics linking campaigns to measurable business outcomes

The platform helps B2B marketers scale their presence, lead industry conversations, and maintain visibility in AI-generated search and discovery environments.

Momentum and Innovations

Oktopost has bolstered its capabilities through key initiatives:

• Acquisition of Milk Video to meet the growing demand for scalable video content

• Integration with LinkedIn's Member Post Analytics API for executive engagement insights

• Launch of Oktopost Academy, a certification program for B2B social media leaders

These efforts position the platform to help companies adapt to decentralized, AI-driven discovery, ensuring that social content is discoverable, credible, and tied to business impact.

Why It Matters

Visibility in today’s B2B landscape is no longer just about SEO. Social media presence directly influences how AI systems evaluate and surface brands, products, and thought leadership. Firms that invest in strategic, expert-driven content across LinkedIn, YouTube, Reddit, and other platforms are better positioned to be discovered and trusted by prospects.

“Being visible in the age of AI is no longer just an SEO challenge. It's a social media challenge,” Krysler added. “At Oktopost, we help B2B marketers lead with authority, show up where AI is paying attention, and drive results that impact the entire customer journey.”

Trusted by thousands of B2B professionals, Oktopost continues to shape the future of social media marketing in an AI-first world, enabling brands to stay discoverable, credible, and measurable.

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