The MarTech Summit is packing its bags for Dubai. On September 30, 2025, the globally recognized event series will land at Sofitel Dubai Downtown, drawing more than 150 senior marketing leaders for a single day of AI, data, and culture-driven strategy.

It’s a first for the UAE, but a natural next step. Dubai’s mix of tech investment, diverse talent, and data-driven ambition has turned it into a magnet for global businesses—and now, a testbed for the next wave of marketing innovation.

Why Dubai, Why Now?

The timing is intentional. With Q4 looming, the summit offers a chance for marketers to fine-tune strategies and set a sharper course for 2026. Whether in BFSI, tech, healthcare, or tourism, the challenges are shared: rising ad costs, shifting consumer expectations, and the AI-driven future of engagement.

“Dubai sits at the crossroads of cultural diversity and rapid digital transformation—it’s the perfect venue for a conversation about the future of MarTech,” the organizers noted.

Themes That Matter

The one-day format promises no filler—just practical insights. Expect sessions on:

• Marketing Impact & Measurement – incrementality testing, attribution, and ROI in a privacy-first era.

• Customer-Centric Strategies – omnichannel journeys, cultural intelligence, and authentic influencer marketing.

• Marketing Technology – post-cookie playbooks, AI at scale, and building a resilient MarTech stack.

• Organisational Agility – structuring digital-ready teams and navigating the future of work.

Who’s Speaking?

The first wave of speakers includes senior leaders from Emirates Hospitals Group, Barry Callebaut, HONOR Electronics, Talabat, Henkel, Gilead Sciences, NAOS, TBO.COM, Aster DM Healthcare, Fine Hygienic Holding, Marriott International, and more. The mix reflects both local heavyweights and global giants navigating the same AI- and privacy-fueled shifts.

Why It Stands Out

Unlike sprawling multi-day conferences, this summit is lean by design: one day, high intensity, and 85% of attendees are senior decision-makers. The format is built for marketers who want to leave with action plans, not notebooks full of buzzwords.

For Dubai-based leaders, it’s a chance to connect with global peers. For visitors, it’s a window into one of the world’s most forward-looking markets. Either way, the conversations in Dubai will shape how marketers measure impact, adapt to AI, and stay human in a digital-first economy.

Get in touch with our MarTech Experts.