Purple, best known for powering WiFi logins that double as data goldmines, is making its Guest WiFi solutions easier to buy and deploy—now available directly through Google Cloud Marketplace.

The UK-based company, which already counts retailers, hospitality groups, and large venues among its customers, has joined the Google Cloud Partner Advantage program as a Partner-level partner under the Build engagement model. Translation: organizations running workloads on Google Cloud can now spin up Purple’s WiFi solutions with a few clicks, while keeping procurement and billing within the Google Cloud ecosystem.

Why This Matters

Guest WiFi has long been more than just a convenience. For businesses, it’s a first-party data capture engine—a critical asset at a time when third-party cookies are fading into irrelevance. By plugging directly into Google Cloud, Purple is lowering adoption hurdles for enterprises that want to pair connectivity with customer intelligence.

What You Get: Capture and Engage

Purple’s two flagship products—Capture and Engage—are at the heart of this launch:

• Purple Capture Guest WiFi: Focuses on data collection and compliance, verifying emails, enriching CRM databases, and generating analytics on network usage. GDPR and CCPA compliance is baked in.

• Purple Engage Guest WiFi: Goes beyond connectivity to drive personalized, automated engagement. Think tailored guest journeys, location-based offers, real-time behavior tracking, and integrations with 400+ CRM and loyalty systems. Optional add-ons include paid WiFi tiers and customer feedback surveys.

Together, these tools let businesses transform free guest WiFi into a marketing channel and insights hub—not unlike how Starbucks or airports have turned logins into touchpoints for loyalty and data capture.

Industry Context

The move reflects a larger cloud marketplace trend. SaaS vendors are increasingly prioritizing listings on hyperscaler marketplaces (AWS, Azure, Google Cloud) because that’s where CIOs prefer to shop—it consolidates billing, simplifies compliance checks, and accelerates deployment. Purple now joins companies like Okta, Twilio, and Cloudflare, which have successfully scaled enterprise reach through marketplace availability.

What They’re Saying

“Joining Google Cloud Marketplace simplifies how organizations discover and deploy Purple’s Guest WiFi solutions,” said Bob Koch, Senior Vice President, Global Alliances at Purple.

Google Cloud’s Dai Vu added: “Purple can now securely scale and support customers seeking to leverage the benefits of its Capture and Engage solutions.”

The Takeaway

For enterprises, Purple’s debut on Google Cloud Marketplace is less about free WiFi and more about making customer data strategies plug-and-play. With data privacy tightening and customer loyalty harder to win, businesses are looking for every edge. Purple’s bet is that seamless procurement plus advanced analytics will keep it competitive in the crowded MarTech and AdTech stacks.

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