MatrixPoint Consulting has named Steve King as its new Principal of Marketing & Management Consulting, bringing more than 25 years of experience in entrepreneurship, agency leadership, and strategy consulting.

In his new role, King will focus on helping businesses accelerate digital transformation and execute marketing strategies that translate vision into measurable outcomes. Known for blending strategic insight with hands-on execution, he has built a career designing and launching award-winning campaigns across multiple industries.

Before joining MatrixPoint, King led DataPlaces, a consultancy advising startups on marketing architecture, growth engines, and AI-driven solutions. Earlier in his career, he co-founded Caboodle! Toys LLC, where he created the toy industry’s first rewards program and pioneered the “collect to win®” loyalty concept—an innovation that drove customer engagement and industry adoption.

“Steve’s experience and innovative approach to marketing strategy make him a great addition to our team,” said Eran Goren, Managing Partner at MatrixPoint Consulting. “His track record positions MatrixPoint to deliver measurable growth and unlock new opportunities for our clients.”

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