ThinkNow, the multicultural market research firm known for decoding diverse consumer behavior, has once again landed on Quirk’s radar. The agency was named a finalist for Marketing Research Supplier of the Year in the Marketing Research and Insight Excellence Awards, a recognition that cements its reputation as one of the few research shops blending authenticity with advanced analytics.

The award category covers firms with 2024 revenue north of $5 million, putting ThinkNow in the company of some heavyweight suppliers. Winners will be announced during a virtual ceremony on November 19, 2025.

Why This Matters

The marketing research space has been in flux—AI and automation are rewriting how data is gathered, analyzed, and applied. Yet, ThinkNow stands out for keeping multicultural audiences at the center of its mission.

“We’re integrating more advanced tech into research, but the mission remains the same: staying authentic, earning trust, and helping brands connect with people in meaningful ways,” said Roy Eduardo Kokoyachuk, Co-Founder and Principal at ThinkNow.

That balance of innovation and authenticity is a rarity in an industry where speed often trumps nuance.

A Pattern of Recognition

This isn’t ThinkNow’s first brush with Quirk’s accolades. Back in 2022, the agency was a finalist for work with Myovant Sciences. The company also boasts three Ogilvy Awards for campaigns with Clorox, Covered California, and The Ad Council, as well as spots on the Inc. 5000 Fastest Growing Companies list and the Inc. 5000 Regionals for California.

In a market increasingly saturated with generic data tools, ThinkNow’s repeat recognition highlights the growing demand for multicultural insight at scale. It’s a signal to brands that diversity isn’t a checkbox—it’s a competitive advantage.

The Bigger Picture

As marketers scramble to personalize campaigns for fragmented audiences, research firms like ThinkNow are shaping how inclusive data strategies become standard practice. With major players pushing into multicultural insights—Nielsen, Ipsos, and Kantar among them—ThinkNow’s finalist nod positions it as both a challenger and a specialist.

The question now is whether the firm can parlay this recognition into broader adoption of its tech-driven, culture-first methodology. Either way, November’s award ceremony will be one to watch.

Get in touch with our MarTech Experts.