Intapp (NASDAQ: INTA) has tapped Dustin Sedgwick as its new Chief Marketing Officer, a move that underscores the company’s ambitions to expand its footprint in AI-driven solutions for advisory, capital markets, and legal firms.

Sedgwick brings a blend of fintech and big tech experience to Intapp’s C-suite. Most recently, he served as CMO of J.P. Morgan’s Payments business, where he oversaw a period of rapid growth, helping revenues nearly double from $9 billion to more than $18 billion between 2021 and 2024. Before that, he held senior leadership roles at Microsoft and Google, where he drove marketing initiatives at global scale.

“Intapp sits at a unique position of strength in the market and is primed for a step-jump during this AI transformation,” said Sedgwick. “I’m excited to help accelerate its trajectory.”

CEO John Hall framed the hire as strategic timing. “His experience building high-growth businesses in the tech and finance industries will be a valuable addition as we continue on our growth trajectory and drive innovation and AI adoption in the markets we serve,” Hall said.

Why This Matters

Intapp has been positioning itself as a key AI player in professional services software, where demand for intelligent workflow, compliance, and client engagement solutions is rising. With Sedgwick on board, the company is signaling a marketing and brand visibility push to match its product ambitions.

Competitors like Thomson Reuters, Litera, and iManage are also doubling down on AI-powered solutions for legal and advisory firms. Intapp’s hire suggests it’s preparing not only to innovate but also to compete aggressively for mindshare in a market where differentiation increasingly comes down to execution and trust.

If Intapp can leverage Sedgwick’s track record in scaling fintech and tech brands, expect to see the company sharpen its AI narrative and accelerate adoption across its target markets.

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Marketers know the pain: you spot a problem with a landing page, but fixing it means filing tickets, waiting on developers, and praying the visual editor doesn’t break the site. By the time the test is ready, the campaign has already moved on.

Amplitude wants to kill that lag. A year after launching its Web Experimentation platform, the analytics firm is rolling out four new features designed to let marketers move three times faster—and do it all without begging engineering for help.

What’s New

The update includes:

• Drag-and-drop element editing – Move headlines, forms, or CTAs in seconds.

• Out-of-the-box widgets – Add banners, pop-ups, or calls-to-action without custom code.

• Group cohort targeting – Personalize tests by account or company list, a big win for B2B marketers.

• Control variant editing – Adjust the “default” experience without engineering support.

Together, these features make experimentation less about roadblocks and more about rapid iteration.

Why It Matters

Legacy A/B testing platforms often buckle under modern websites. Even “simple” tweaks like moving a form higher on the page require developer intervention, killing velocity and discouraging bold tests. Amplitude is betting that empowering marketers to launch experiments on their own will not only increase testing frequency but also free engineers to focus on higher-value projects.

And unlike point solutions that stop at “which variant won,” Amplitude’s experiments live inside its larger analytics ecosystem. That means marketers can see the full journey: watch a session replay, trigger a survey, edit a variant, and measure the lift—all without stitching together different tools.

Industry Buzz

Early partners are already bullish. Gwen Hammes, Co-CEO at Cro Metrics, calls the drag-and-drop editor “a new level of agility,” noting that teams can now spin up impactful experiments without engineering bottlenecks.

It’s a pitch that resonates. Product teams using Amplitude Feature Experiment have seen dramatic velocity gains—Super.com boosted test cadence 4x, while BandLab moved 6x faster. The same acceleration is now available for marketing and growth teams.

Setting the Stage for AI

Amplitude isn’t stopping at self-service. Coming this fall, AI Agents will join the platform, auto-generating experiment ideas, drafting copy and layouts, prioritizing tests, and even interpreting results. It’s part of what Amplitude calls the “Agentic Era”—a push to let AI handle the grunt work of CRO while humans steer strategy.

If the pitch holds, marketers could soon move from concept to insight in hours, not weeks. That speed advantage could be decisive in an industry where digital experiences shift as fast as customer expectations.

The Bigger Picture

The takeaway is clear: the brands that test the most win the most. By lowering the friction for experimentation, Amplitude is positioning itself as not just another testing tool, but as a connected optimization hub—one that could set the pace for how digital teams iterate in the coming years.

The real question is whether rivals like Optimizely and VWO will match this self-serve push—or risk being left behind by marketers who refuse to wait.

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In a move that signals the rising stakes in marketing analytics, Uptempo has acquired OptiMine Software, a specialist in agile marketing measurement and optimization. The deal folds OptiMine’s Marketing Mix Modeling (MMM) expertise into Uptempo’s performance platform, giving enterprise marketers sharper, faster ways to measure ROI across channels.

Why This Matters

Marketing leaders today face a messy challenge: they’re under pressure to prove ROI while wrangling exploding datasets, new AI-driven channels, and shifting consumer behavior. For years, Marketing Mix Modeling—once the domain of data scientists and spreadsheets—has been making a comeback as brands seek more accurate, privacy-friendly measurement. OptiMine has been one of the vendors leading that charge, landing recognition as a Leader in Gartner’s 2024 Magic Quadrant for MMM.

By slotting OptiMine’s analytics into its budget-first performance platform, Uptempo positions itself as a one-stop shop: managing everything from top-down budget approvals to real-time media performance tracking, with analytics woven in. That makes it harder for rivals like Nielsen or Analytic Partners, which focus more narrowly on modeling, to claim end-to-end superiority.

From Budgets to Business Impact

What sets Uptempo apart is its budget-centric design. Instead of treating spend and measurement as separate silos, it provides a unified view from compliance sign-offs all the way through campaign impact. Adding OptiMine’s MMM capabilities now lets marketing leaders not just see where the money goes, but also how effectively it works.

“Marketing leaders grapple with data overload, AI disruption, and the constant demand for proof of performance,” said Adrian Tuck, CEO of Uptempo. “By integrating OptiMine’s analytics, we’re helping enterprises manage and optimize with precision.”

OptiMine CEO Matt Voda called the acquisition a chance to unlock “significant value” for clients by embedding its analytics directly into an enterprise-scale performance platform.

Industry Context

The acquisition lands at a time when MMM is back in vogue. With third-party cookies crumbling and privacy regulations tightening, marketers are dusting off old-school statistical models—but updating them with cloud-scale data and automation. Google, Meta, and independent firms are all touting measurement solutions, but enterprises want accuracy without another dashboard. Uptempo’s bet is that marketers would rather have one platform where budgets, measurement, and optimization all live together.

If the integration clicks, Uptempo could differentiate itself as the platform that not only tracks spend, but proves its worth—an increasingly non-negotiable demand in boardrooms.

What’s Next

Both companies have signaled ongoing investment in new capabilities, with Uptempo hinting at future AI-powered enhancements. For now, the takeaway is simple: marketers who want faster, cleaner, and more actionable performance insights may find Uptempo with OptiMine analytics a compelling alternative to the patchwork of tools they’re currently juggling.

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For years, B2B marketers have chased a dream that never quite worked: personalized email outreach at scale. Most solutions either automated generic blasts or required painstaking manual work that never lived up to the promise.

Now 6sense, the self-styled agent-powered revenue marketing platform, says it’s cracked the code. With the launch of AI Email, the company is rolling out a reimagined email product powered by intelligent, persona-driven agents that handle the entire lifecycle—from writing to follow-ups to routing leads—without human intervention.

“Instead of forcing teams to choose between scale and personalization, we’ve built a product that delivers both,” said Kirill Popov, Sr. Director of Product Management at 6sense.

What’s New in AI Email

The Summer 2025 release adds a slate of features designed to reduce manual effort and boost conversion velocity:

• AI-Powered Personalization: Goes beyond token swaps like [First Name]. Agents craft unique 1:1 messages using CRM data, Signalverse™ insights, and custom prompts—targeting not just individuals but entire buying groups.

• Native Email Provider: An enterprise-grade sending backbone that improves deliverability and removes third-party sending limits or compliance headaches.

• Custom Agent Hours & Handoff Logic: Configure agents to work weekends, after-hours, or on demand. Leads can be routed to the right rep based on role, region, or other predefined rules.

The vision: a fully automated workflow where one prompt can kick off a campaign that ends in a sales-qualified lead.

Customers Already Buying In

Early adopters like Marigold are touting the results. “With 6sense AI Email Agents, we’ve scaled personalized outreach, generated a 7x increase in pre-funnel conversion, and reduced ad spend—without sacrificing quality,” said CMO Ashley Deibert.

That’s the kind of ROI that resonates for marketing teams under pressure to prove impact while budgets tighten.

Bigger Picture: The Agentic Era

6sense isn’t alone in betting big on AI-driven outreach. Startups and incumbents alike—from Outreach.io to HubSpot—are exploring how generative AI can lighten the load of outbound campaigns. But 6sense is trying to differentiate with a Signalverse™-driven approach, combining real-time intent signals with CRM data to shape every message.

If it works, 6sense could move B2B email from being a high-volume guessing game into something closer to one-to-one selling—without armies of SDRs behind the scenes.

Why It Matters

Email remains B2B’s workhorse channel, but inbox fatigue is real. The companies that cut through are those that feel relevant, timely, and authentic. By combining AI agents, intent data, and automation, 6sense is pitching AI Email as the next evolution of revenue marketing: faster, smarter, and more efficient pipeline creation.

The question now is whether competitors—many with entrenched footholds in sales engagement—can match that blend of personalization and automation before 6sense captures too much ground.

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In the battle to turn data into decisions, Domo is enlisting reinforcements. The AI and data products company has struck a strategic partnership with Altis Consulting, a leading analytics consultancy in Australia, New Zealand, and the UK. The goal: blend Domo’s AI-driven platform with Altis’ industry expertise to deliver smarter, faster, and more actionable insights for enterprise customers.

To kick things off, Domo is rolling out three joint market campaigns, with Altis serving as its preferred strategic systems integrator (SI) for workshops and services. The collaboration positions Domo as not just another analytics tool, but a partner capable of driving measurable business outcomes in a region hungry for AI-driven transformation.

From Dashboards to Decisions

The partnership goes beyond shiny dashboards. By integrating Domo’s AI and analytics platform, Snowflake’s cloud capabilities, and Altis’ consulting know-how, enterprises get an end-to-end solution that moves data from static reports to living, breathing intelligence.

Think less about historical charts and more about AI agents scanning live data, spotting risks, surfacing opportunities, and recommending the next best action in real time. For data teams under pressure to deliver immediate value, that could be the difference between reacting late and acting strategically.

Voices From the Partnership

“Data without insight is just data. The power comes from the narratives hidden within it,” said Katrina Pilcher, Chief Commercial Officer at Altis. “By combining Domo’s AI capabilities with our industry expertise, we can help businesses unlock that potential and transform how they interact with their data.”

For Domo, the move is about pairing technology with trust. “Data teams are under pressure to deliver faster insights and measurable impact,” said Lex Feltham, Director of Partner Sales, APAC at Domo. “Working with Altis ensures that organizations get both the platform innovation and the domain expertise needed to turn data into competitive advantage.”

The Bigger Picture

This deal comes as enterprises worldwide wrestle with data overload and rising expectations for AI-driven insights. Competitors like Tableau, Qlik, and Microsoft Power BI are expanding their AI integrations, but Domo is leaning into partnership-driven strategy—making sure its tech is paired with localized expertise to increase adoption and impact.

The combination of platform, consulting, and cloud could help Domo carve out a stronger position in the crowded analytics market. For customers, the promise is simple: stop drowning in dashboards and start making decisions that matter.

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Running a modern optometry practice isn’t just about eye exams and new lenses—it’s also about visibility. Patients today find providers through Google searches, social media, and online reviews long before they step into a clinic. Recognizing this, digital-first PR firm Anamorphiq has launched ECP Engage, a suite of marketing services designed specifically for eye care providers (ECPs).

“We’re focused on helping more patients discover excellent care,” said William Doern, CEO of Anamorphiq. “ECPs don’t need to be marketing experts—that’s our role. We’ve built services to help practices grow sustainably, strengthen their reputation, and connect with patients in meaningful ways.”

What’s Included

ECP Engage bundles together a mix of digital marketing essentials that most independent clinics struggle to manage in-house:

• Social Media Marketing & Communications: Create educational, engaging posts on platforms like Instagram and Facebook to build community trust.

• Digital Advertising: Run geo-targeted ads on Google and social channels to capture patients actively searching for eye care.

• Reputation & Reviews Management: Monitor feedback and respond professionally to protect a practice’s online reputation.

• Email Marketing: Automate recalls, reminders, and newsletters without adding front-desk workload.

• Website Management: Keep sites fast, secure, and appointment-friendly.

Why It Matters

Independent ECPs face the dual challenge of delivering clinical care while competing with large retail chains and online providers. Marketing often falls to the bottom of the priority list, leaving clinics less discoverable and more reliant on word-of-mouth.

By packaging industry-specific marketing expertise into a managed service, Anamorphiq is positioning ECP Engage as a plug-and-play growth engine for optometry practices.

“No longer do ECPs need to juggle marketing on their own,” said Doern. “We’re here with cost-effective, tailored strategies designed for their unique needs. The end goal: real patient growth and stronger bottom lines.”

The Bigger Picture

Healthcare marketing is undergoing its own digital transformation, with specialized agencies carving out niches in dentistry, dermatology, and now optometry. Anamorphiq’s move highlights a growing trend: medical practices must think like consumer brands to stay competitive.

For eye care practices, that could mean fewer empty appointment slots—and more time spent on what matters most: patient care.

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Marketing teams are running out of runway in the attention economy. Consumers are bombarded with generic campaigns, emails they never read, and push alerts they never asked for. Legacy platforms churn out content at scale but rarely help brands connect in ways that feel timely—or even relevant.

Cordial thinks it has the fix. This week, the company rolled out a trio of big updates: its Model Context Protocol (MCP) Interface, support for Rich Communication Services (RCS), and the launch of Cordial Foundry, a new innovation arm designed to ship agent-first tools in weeks, not quarters. Together, the moves position Cordial as one of the few messaging platforms betting big on AI agents, new channels, and open experimentation.

MCP: From More Content to Smarter Messaging

Most vendors brag about AI but deploy it tactically—think auto-generated subject lines or slightly better segmentation. Cordial’s new MCP Interface is different.

Built on the open standard introduced by Anthropic, MCP lets AI agents do more than spit out copy. It gives them structured access to customer data, performance metrics, templates, audiences, and campaign logic, so they can handle entire workflows in real time.

That means assistants like Claude (Anthropic’s AI) could:

• Query live customer and campaign data

• Build or analyze audiences instantly

• Recommend (or launch) the right campaign at the right moment

“MCP opens the rails for agents, so AI can move from suggesting ideas to actually augmenting marketers,” said Jeremy Swift, CEO of Cordial. “For brands, it means sending fewer, smarter messages—and consolidating bloated martech stacks along the way.”

In short: this isn’t about more automation. It’s about AI that works with full context, able to orchestrate campaigns instead of adding noise.

RCS: A New Messaging Channel Finally Gains Steam

While marketers have obsessed over email and SMS, RCS (Rich Communication Services) has quietly been building momentum. Think of it as SMS 2.0—branded, interactive, app-like experiences delivered natively to mobile phones.

Cordial’s RCS rollout makes it one of the first U.S. platforms to offer the channel directly to marketers. And the payoff looks real:

• Early campaigns see 3–7x higher click-through rates than SMS

• Consumers are 35x more likely to read an RCS message than an email

For brands, that means a new way to cut through the noise—especially at a time when inbox fatigue is at an all-time high.

Foundry: Innovation in Public

Big platforms typically ship annual bundles of updates. Cordial wants to flip that model with Foundry, its new public R&D lab. Instead of polished yearly releases, marketers get early experiments every few weeks—features they can test, break, and help shape.

The idea: move at the speed of AI, not corporate roadmaps.

Early Foundry experiments include design-to-send workflows, smart DAM integrations, and prototype AI-powered tools. Some features will evolve into core platform capabilities; others may spark entirely new directions.

“The only way to win back consumer attention is through experimentation and agility,” said Matt Howland, Cordial’s president. “We’re essentially running live experiments on behalf of marketers, ensuring they’re always working with what’s next, not what was.”

Why This Matters

The timing couldn’t be sharper. Cordial’s recent “Battle for Attention” report found that just 38% of consumers feel most of the messages they receive are personalized—and only 3% of brands can actually predict customer needs in real time.

That’s the gap Cordial is betting on: moving from treating clicks as intent to predicting—and acting on—what customers actually want, in the moment, across the right channels.

With MCP, RCS, and Foundry, Cordial is effectively telling marketers: stop blasting, start orchestrating. Whether enterprise teams are ready to hand over that much control to AI agents may be the bigger question—but Cordial is betting the urgency to win back attention will outweigh the hesitation.

Availability

• MCP Interface: Available now for all clients

• RCS Messaging: Available now for all clients

• Cordial Foundry: Launching today, first agent tools in early access

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Crypto marketing agency CryptoVirally has rolled out an expanded suite of Web3 growth services, bundling press distribution, influencer campaigns, community activation, and measurable reporting into one coordinated package.

The updated offering brings premium PR distribution across mainstream outlets and crypto-native sites, including homepage placements on CoinDesk and dedicated bundles for Cointelegraph. The company has also introduced self-serve campaign planning and transparent on-site pricing, allowing DeFi, GameFi, and NFT teams to scale without the usual opacity of agency contracts.

“Founders don’t need a grab-bag of disconnected tactics—they need a synchronized growth engine,” said Glenn Nasta, CEO and Co-Founder of CryptoVirally. “This expansion unifies Web3 PR, influencer marketing, and community growth so projects can build trust faster and sustain momentum.”

What’s New

• Press Release & PR Upgrades: Multi-channel bundles now include Business Insider, AP sites, and 50+ crypto publications with detailed post-campaign reporting.

• Cointelegraph Packages: Tiered options (Lite to Diamond) managed end-to-end by CryptoVirally.

• Influencer & KOL Marketing: Structured campaigns across X, YouTube, TikTok, Telegram, and Instagram with verified creators and compliance support.

• Media Reviews & SEO: Placement of reviews and stories across crypto/tech publications with SEO-oriented link building.

• Community Growth: Targeted Telegram and Discord campaigns with traffic funneling into owned communities.

• Out-of-Home Amplification: Digital billboards and LED trucks in Times Square, EU, and Asia, including inventory near SpaceX HQ.

Why It Matters

CryptoVirally is positioning itself as a full-stack Web3 marketing engine focused on three outcomes: trusted awareness, engaged community, and measurable conversion. Services can be purchased directly on its website, with upfront pricing and clear deliverables.

Since launching in 2020, the agency says it has managed 1,500+ campaigns for 1,000+ clients, citing a maximum distribution reach of 1.75 billion readers across networks and aggregators. Case studies highlight successful influencer pushes, Cointelegraph placements, and Times Square billboards, with client testimonials available publicly and on Trustpilot.

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