News

Grow Therapy Launches “Key Change” Campaign to Reframe Therapy

Grow Therapy is taking a different approach to mental health marketing with its first national brand campaign, “Key Change.” Instead of portraying therapy as an intervention reserved for moments of crisis, the campaign presents mental health care as an ongoing practice that can help people build self-awareness, resilience and healthier responses to everyday challenges. Mental health advertising...

marketing 24 Aug 2026

Cosmoprof Asia 2026 Targets Beauty Innovation With “WANTED” Campaign

Cosmoprof Asia is turning its 2026 Hong Kong edition into a showcase for the people and technologies reshaping beauty across Asia-Pacific. Its new global “WANTED” campaign will run across digital, social, media and out-of-home channels, while the November event will bring together thousands of beauty brands, manufacturers, technology providers and industry professionals. The beauty industry is...

marketing 24 Aug 2026

IBM Study Finds Sports Fans Want Simpler Digital Experiences

Sports fans are watching more content across more platforms, but IBM's latest research suggests the expanding digital ecosystem is creating an unexpected problem: complexity. A survey of more than 20,000 sports fans across 12 countries found rising expectations for digital sports experiences, growing use of AI and sports apps, and strong demand for reliable information and more consolidated...

marketing 24 Aug 2026

AIMX Singapore 2026 Targets the Next Phase of Enterprise AI

AI adoption is entering a more demanding phase: organizations are increasingly moving from experimentation to deployment, but scaling artificial intelligence across complex business operations remains difficult. AIMX Singapore 2026 will bring together business leaders, policymakers, researchers and technology companies from more than 60 countries to focus on that transition, with enterprise AI...

marketing 24 Aug 2026

Omniche Advisory Targets Australia's Hidden AI Productivity Drain

Australian businesses may be overlooking one of their most accessible productivity opportunities: the hours skilled employees spend on repetitive administrative work. Technology advisory firm Omniche Advisory argues that AI and automation should not be deployed simply because they are available, but used selectively to remove "work about work" and return employee time to customer-facing, creative...

marketing 24 Aug 2026

Paysafe Launches Gaming Arena to Expand Publisher Discovery

Paysafe is moving deeper into gaming with a new digital destination designed to connect game publishers and developers with millions of players. The payments company has launched a gaming arena that combines game discovery, rewards, creator campaigns, esports, promotions and integrated payments, extending Paysafe's role beyond its traditional payments infrastructure. Game publishers face a...

marketing 24 Aug 2026

FIA Highlights U.S. Motorsport Growth After Freedom 250 Grand Prix

The FIA is positioning the Freedom 250 Grand Prix of Washington, D.C. as a sign of the growing commercial and cultural importance of motorsport in the United States. The NTT INDYCAR SERIES event, staged as part of the country's 250th-anniversary celebrations, brought international motorsport governance, a major racing championship and thousands of spectators together in the U.S. capital. The...

marketing 24 Aug 2026

BARK and Dunkin Turn Dog Drive-Thru Into Brand Experience

BARK and Dunkin are turning a familiar consumer ritual into a marketing activation aimed at an increasingly important audience: pet owners. The brands announced a new 2026 collaboration featuring Dunkin's first official dog-focused drive-thru experience, a limited-edition dog toy collection and a charitable campaign supporting the Dunkin' Joy in Childhood Foundation. Dogs have long been part of...

marketing 24 Aug 2026